Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date. David Beebe, former head of content, Marriott Content Marketing comes in many different...
Thought leadership is the ultimate business currency. Jack Ossa The thought leadership approach is one of the best ways to build trust among your audience. Once you earn the trust by sharing your opinions...
To become original, you have to try something new, which means accepting some measure of risk. Adam M. Grant, Originals: How Nonconformists Move the World Being an original is a tough act. So what are...
Getting Content Right Current Trends According to Content Marketing Institute (CMI), the top three organic content distribution channels used by B2B/B2C marketers are social media, email, and their organisation’s...
A diamond is forever. De Beers The De Beers group – the world’s leading diamond company. In the 1930s, it was undergoing a crisis. The norm of proposing for marriage with a diamond ring had...
50% of marketers use lead magnets to capture emails, 40% don’t use them, and about 10% don’t know if they are or aren’t. HubSpot As HubSpot rightly remarked, a lead magnet is simply something of value...
In a knowledge economy, a good business is a community with a purpose, not a piece of property. Charles Handy A community needs a “why” for invigorating its members to help it thrive, not just survive....
B2B spending on social media has substantially increased in the past 12 months, and it will go higher. CMO survey August 2021 Social media is, unquestionably, one of the most rewarding marketing tools...
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin My heart sinks to even imagine the separation of two people madly in love with each other. I had tears...
“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” — Jonah Berger Do you still wait for the newspaper every day,...
A music box helped the company sing its way to 2000 Crores INR (264 million USD) in Revenue in 5 years From Sa Re Ga Ma’s Carvaan, we learn that creating a great product is one thing; positioning it in...
“And like most other overnight successes, it was about twenty years in the making.” – Sam Walton: Made in America Everlasting brands are not built in a matter of days, weeks or months. It is an arduous...
