As a B2B marketer, do you consider writing an anonymous case study as being dealt a bad hand? A client
The most common mistake anyone can commit while preparing a case study is prioritising the organisation’s promotional message over the
Most people keep their case studies gated, i.e., their website visitors can download them only in exchange for their email
I have a confession to make. Being a tech geek and a big Apple fan, I cannot bring myself to
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett “Your
There are many copywriting tips for SaaS businesses, but we decided on 22 as it went with the theme –
5 CopyWriting Principles To Write a Persuasive Copy Like Apple “The art of copywriting lies in transforming products from just
The secret to writing a kickass SAAS website homepage copy is to read what’s going on in the buyer’s mind.
Just put yourself in the buyer’s shoe and jump-in.
To make it easy for you, this post has a template for you to follow.
96 Emails, 10 Replies, 7 Calls Landed – How did we get such incredible success in a cold reach out?
The secret to editing the work is simple: you need to become its reader instead of its writer. – Zadie
I was given a task to write an engagement email, to be sent to our subscribers. The mail’s content needed
Today, when you write a content piece, you don’t want it to sound like 4 other content pieces that talk
