The secret formula for Crafting Engaging Content

Today, when you write a content piece, you don’t want it to sound like 4 other content pieces that talk about the same thing with just some iterations. You don’t want your content to get added to the category of Mirage Content, but you want to focus on crafting engaging content that your readers love to get back to every time.

So, what makes the content great?

Here is a secret formula, just for YOU!

1. Simple Language

2. Conversational Tone

3. Thorough Understanding

4. Visually Attractive

5. Make it Believable

6. Keep it Original

7. Proof Reading is a MUST

Simple Language :

Use easy to understand words

Don’t try to impress with Hi-Fi Vocabulary.

Keep the sentences short.

Even a layman should be able to understand what you are trying to convey.

The best example that’s coming to my mind for this is the scene from a super hit Bollywood movie called “ 3 Idiots”. If you can recall the scene where the definition of “machine” was given by the two students Chatur(Omi Vaidya) and Chanchad (Amir Khan). What Chatur said was technically correct but difficult to comprehend. However, what Chanchad said was correct as well as easy to understand even for a layman.

P.S. Even if you have not watched the movie please take a look at the two definitions of the machine.

Complex Language Simple Language
Machines are any combination of bodies so connected that their relative motions are constrained, and by which means, force and motion may be transmitted and modified as a screw and its nut, or a lever arranged to turn about a fulcrum or a pulley about its pivot, etc., especially a construction is more or less complex consisting of a combination of moving parts, or simple mechanical elements, as wheels, levers, cams, etc.



A machine is anything that reduces human effort. ….. Anything that simplifies work, or saves time, is a machine. It’s a warm day, press a button, get a blast of air – the fan… A machine! Speak to a friend miles away. The telephone… A machine! Compute millions in seconds. The calculator… A machine! We’re surrounded by machines. From a pen’s nib to a pants’ zip – all machines.” (Mimes zipping and unzipping pants) “Up and down in a second. Up, down, up, down..



Conversational Tone:

 Which one of the following two do you think is easier?

Presenting a seminar?

Or Talking to your friend?

I am sure talking to a friend is a lot easier. Talking is something we have practiced over and over since the time we began to talk. Hence conversations are easy to conduct as well as to understand. Write as if you are talking to your readers. Just the way I am talking to you right now.


 Thorough Understanding:

 Can you give a speech if you have not prepared for it? No.

Can you write a speech if you don’t know the agenda of speech? No.

 Can the content of your speech be good if you do not understand the agenda of the speech? No.

 But can you give a phenomenal speech if you know your agenda and have a thorough understanding of it? Absolutely!

So, let’s say you are being given a recording of a webinar to write a summary for. Will you be able to write it’s summary if you do not understand it well. No! Right?

So let me share a very simple approach which can work wonders for you. The approach is best explained in the flow chart below: 

Visually Attractive:

 Look at the following two places.

Place A:

Place B:

If I ask you: “Where would you like to go for a holiday out of two places shown above?”

The obvious answer is: Place B.

We are naturally programmed to pay attention to beautiful things. Be it a stunning landscape , a cute baby, a handsome actor or a charismatic actress. Our eyes automatically get drawn to them. It’s the very same with the content. If we make the content appealing by using catchy images, funny info-graphics the readers are bound to get attracted.

Make it Believable: How?

 Will you believe if I say it’s night when you can see the bright daylight?

 No! right? Because your eyes can verify that it’s not true.

Will you believe if I say that sugar is spicy?

No! right? Because you have eaten it many a time and your tongue has verified that it’s not true.

So, Never furnish the wrong information as it can always be cross-verified.

Well, trueness is one aspect. There is one more important aspect to it. And that’s “How will people believe in your claims and capability?”.

They will believe in us only if we provide them proofs for our accomplishments. Let me explain:

Will you believe if I say: “I am a great artist.”

NOT unless I say: “I am a great artist and here is a picture of my latest work. My work also got exhibited in the Hussain art gallery. Here is a link to my work.”

You will believe me to a great extent once you see my work at the mentioned link. Right?

So, the point is trying to get and incorporate some case studies, factual data in any form for the content to increase its credibility.

Keep it Original Because

 CHEATING is not allowed!

GOOGLE knows it all!

 You respect READER’s time!

 FRESH tea always tastes better!

Proof Reading is a MUST:

Wrong Spellings or grammatical errors or incorrect meaning (different from what needs to be conveyed) create a bad impression.

And Bad Impression is something we absolutely don’t want.

Happy Crafting Engaging Content !

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