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Content Marketing to Bring Revenue, Not Just Website Traffic

Enabling early-stage B2B SaaS companies to go over
5% visitor-to-lead conversion with high-quality content.

Have you faced these problems with regular content marketing agencies?

They don’t want to be held accountable for traffic or leads generated. They just promise to give you N number of content pieces per month or year.

They publish a blog post and want you to pray for traffic to come to those posts without having a solid content distribution process.

They cannot produce advanced and specialized content that addresses the actual pain point of B2B leads.

What makes Concurate different?​

Do all coffee shops sell coffee? Nah….. Starbucks sells experience

Do all soft drink companies sell beverages? Nah……. Coke sells happiness

Do all phone companies sell smartphones? Nah…….. Apple sells luxury

What are you selling?

Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy.

Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you.

The question is – How do you identify or develop this unique voice?

This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers.

Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people.

Believe it or not – this is the only way to ensure a successful business.

For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do.

You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc.

Their happy baristas are a treat to watch not just on social media but in real life too.

As your partner we take two important responsibilities:
 
  • To amplify your unique voice.
  • To make your voice reach a good number of probable buyers


    We don’t believe in numbers, we believe in conversions!

 

Do all coffee shops sell coffee? Nah….. Starbucks sells experience

Do all soft drink companies sell beverages? Nah……. Coke sells happiness

Do all phone companies sell smartphones? Nah…….. Apple sells luxury

What are you selling?

Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy.

Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you.

The question is – How do you identify or develop this unique voice?

This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers.

Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people.

Believe it or not – this is the only way to ensure a successful business.

For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do.

You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc.

Their happy baristas are a treat to watch not just on social media but in real life too.

As your partner we take two important responsibilities:
 
  • To amplify your unique voice.
  • To make your voice reach a good number of probable buyers


    We don’t believe in numbers, we believe in conversions!

 

What You’ll Get From Our Content Marketing Service?

Most content marketing agencies just write articles and share them on your social media accounts. We create your entire content marketing strategy as an extension of your marketing team.

We don’t believe in fluff. We create powerful content that makes your brand stand out, get shared and convert leads to customers.

We bring you qualified traffic by doing deep research on the content ideas that attract your target customers.

We get you traffic through paid promotions and SEO and not just publish articles and send out a few tweets or LinkedIn updates.

We help you rank faster on Google by boosting your business’s overall authority, which in turn helps in getting leads from content faster.

We help generate real conversions, i.e., leads, trial signups, sales interest for your business instead of just generating traffic.

How Will You Benefit?

Better Results​
We have more experience, a better system to get the ground running on day 1.
Less Expensive​
We do full research to find your target audience, content marketing strategy, content creation, content promotion, SEO, and measure results without any extra costs on top of our monthly fee.
Judge Us by the Leads/Signups​
Our customers judge us by the number of signups/leads and not content produced. So, we never produce fluff articles to show you that we are working.
No Wastage of Time​
Finding a qualified content marketer isn’t easy; we hit the ground running on the first day because we already have a process.
Full Flexibility
We don’t need a 6 or 12-month contract to get started. This means less hassle for you in pausing our services at any stage.

Companies We’ve Worked With

Triangle IP
GreyB
IP Toolworks
XoXoDay Logo
PQAI
ScanWriter

We're a right fit if:

We're not a right fit if:

Projects We Refused

Section 3
A SaaS company wanted us to create 20+ templatized landing pages in a week.

We refused the project as we believe creating any content piece requires deep understanding of brand positioning, user pain points, use cases, possible objections and more.
A jewellery brand contacted Concurate to increase its Instagram followers.

We refused the project as we believe our core expertise lies in getting leads by writing long form content pieces than social media. 
A health-tech SaaS company wanted us to 2X the website traffic in a month.

We refused the project as we believe randomly increasing website traffic in the absence of a well-defined strategy doesn't bring you business (leads, signups).
A tech brand approached us to enhance the backlink profile of its website using black hat techniques (PBNs) without focussing on quality content. We refused that work.

We are sure you understand why!

Our Pricing

Our pricing is very transparent.

We have driven results through our basic package. It includes everything you’ll need to be successful:

  • Ideal Customer Persona research
  • Content strategy – A pain-point driven strategy optimized to drive you leads from the content 
  • 3 articles/month
  • Content Promotion with a combination of Youtube, Facebook, Twitter and LinkedIn campaigns
  •  Targeted link building to our articles via guest posts on relevant industry websites
  • Monthly reporting and measurement on how many conversions we bring you and the qualified traffic you’re driving from the content
         Cost = $3000/month

Our pricing is very transparent.

We have driven results through our basic package. It includes everything you’ll need to be successful:

  • Ideal Customer Persona research
  • Content strategy – A pain-point driven strategy optimized to drive you leads from the content 
  • 3 articles/month
  • Content Promotion with a combination of Youtube, Facebook, Twitter and LinkedIn campaigns
  •  Targeted link building to our articles via guest posts on relevant industry websites
  • Monthly reporting and measurement on how many conversions we bring you and the qualified traffic you’re driving from the content
         Cost = $3000/month

Frequently Asked Questions

Companies that hire us want really high-quality content that gets them somewhere. 
 
We completely take over your company’s blog and produce high-quality content that not only brings relevant traffic but converts (leads, sales, trials, signups).

It’s fairly simple:

1. We’d send a proposal

2. You accept

3. We create a contract

4. We sign

5. We start scheduling interviews to understand your goals, brand voice, and project(s). 

We don’t trap you in a 6 or 12 month contract.

That means less risk for you because you can put a break on the marketing channel at any time as opposed to dealing with HR hassles.

If you want to cancel your services, all we ask for is 30 days notice.

Who we are?

Aditi Syal

Nitesh Gupta

We’re a mix of both sides of the  brain – marrying creativity and out-of-box thinking with data and analytics.

We’re always driven by the return of every action.

We’re always looking for a more efficient way of doing something.

We’re aggressive and determined.

We’re storytellers.

Hear what our customers are saying

As a technologist, I can have a groundbreaking idea and go ahead and build it, but the tech won’t be able to achieve what it is meant to, if it is not marketed and promoted. This is something I wish I had appreciated earlier in our own ramping up process, as I think it would have generated more positive momentum. The last six months working with our marketing agency, Concurate, has shifted our model in a very positive direction. Now we have people saying, “Hey, we want this. We want to demo.” They’re reaching out to me, which means they are already engaged. That sets the stage for better success.
William Morriss
IP Toolworks

Tired of searching for marketers who can bring you business?