Content Marketing to Bring Revenue, Not Just Website Traffic
Enabling early-stage B2B SaaS companies to go over
5% visitor-to-lead conversion with high-quality content.
Have you faced these problems with regular content marketing agencies?
They don’t want to be held accountable for traffic or leads generated. They just promise to give you N number of content pieces per month or year.
They publish a blog post and want you to pray for traffic to come to those posts without having a solid content distribution process.
They cannot produce advanced and specialized content that addresses the actual pain point of B2B leads.
What makes Concurate different?
Do all coffee shops sell coffee? Nah….. Starbucks sells experience
Do all soft drink companies sell beverages? Nah……. Coke sells happiness
Do all phone companies sell smartphones? Nah…….. Apple sells luxury
What are you selling?
Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy.
Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you.
The question is – How do you identify or develop this unique voice?
This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers.
Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people.
Believe it or not – this is the only way to ensure a successful business.
For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do.
You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc.
Their happy baristas are a treat to watch not just on social media but in real life too.
- To amplify your unique voice.
- To make your voice reach a good number of probable buyers
We don’t believe in numbers, we believe in conversions!
Do all coffee shops sell coffee? Nah….. Starbucks sells experience
Do all soft drink companies sell beverages? Nah……. Coke sells happiness
Do all phone companies sell smartphones? Nah…….. Apple sells luxury
What are you selling?
Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy.
Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you.
The question is – How do you identify or develop this unique voice?
This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers.
Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people.
Believe it or not – this is the only way to ensure a successful business.
For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do.
You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc.
Their happy baristas are a treat to watch not just on social media but in real life too.
- To amplify your unique voice.
- To make your voice reach a good number of probable buyers
We don’t believe in numbers, we believe in conversions!
What You’ll Get From Our Content Marketing Service?
Most content marketing agencies just write articles and share them on your social media accounts. We create your entire content marketing strategy as an extension of your marketing team.
We don’t believe in fluff. We create powerful content that makes your brand stand out, get shared and convert leads to customers.
We bring you qualified traffic by doing deep research on the content ideas that attract your target customers.
We get you traffic through paid promotions and SEO and not just publish articles and send out a few tweets or LinkedIn updates.
We help you rank faster on Google by boosting your business’s overall authority, which in turn helps in getting leads from content faster.
We help generate real conversions, i.e., leads, trial signups, sales interest for your business instead of just generating traffic.
How Will You Benefit?
Better Results
Less Expensive
Judge Us by the Leads/Signups
No Wastage of Time
Full Flexibility
Companies We’ve Worked With
We're a right fit if:
- You want to make content marketing one of your major growth channel.
- You believe that content marketing is an investment in your business.
- You believe in long-term, compounding, and sustainable growth.
- You have the budget to hire us on an ongoing monthly retainer(For at least 4 months).
- You’re willing to partner with us and implement our valuable and helpful suggestions.
- You’ll allow us to handle all the moving parts involved in the content marketing process from start to finish.
We're not a right fit if:
- You expect quick results overnight.
- You don’t see any value in investing in content marketing for your business.
- You want to push us around without giving us the required autonomy.
- You’re looking to work with an agency that’d create low-quality cheap content on a large scale.
- You believe strongly in shady content marketing and SEO tactics, and want us to do the same.
Projects We Refused
We refused the project as we believe our core expertise lies in getting leads by writing long form content pieces than social media.
We refused the project as we believe randomly increasing website traffic in the absence of a well-defined strategy doesn't bring you business (leads, signups).
We are sure you understand why!
Our Pricing
Our pricing is very transparent.
We have driven results through our basic package. It includes everything you’ll need to be successful:
- Ideal Customer Persona research
- Content strategy – A pain-point driven strategy optimized to drive you leads from the content
- 3 articles/month
- Content Promotion with a combination of Youtube, Facebook, Twitter and LinkedIn campaigns
- Targeted link building to our articles via guest posts on relevant industry websites
- Monthly reporting and measurement on how many conversions we bring you and the qualified traffic you’re driving from the content
Cost = $3000/month
Our pricing is very transparent.
We have driven results through our basic package. It includes everything you’ll need to be successful:
- Ideal Customer Persona research
- Content strategy – A pain-point driven strategy optimized to drive you leads from the content
- 3 articles/month
- Content Promotion with a combination of Youtube, Facebook, Twitter and LinkedIn campaigns
- Targeted link building to our articles via guest posts on relevant industry websites
- Monthly reporting and measurement on how many conversions we bring you and the qualified traffic you’re driving from the content
Cost = $3000/month
Frequently Asked Questions
It’s fairly simple:
1. We’d send a proposal
2. You accept
3. We create a contract
4. We sign
5. We start scheduling interviews to understand your goals, brand voice, and project(s).
We don’t trap you in a 6 or 12 month contract.
That means less risk for you because you can put a break on the marketing channel at any time as opposed to dealing with HR hassles.
If you want to cancel your services, all we ask for is 30 days notice.
Who we are?
Aditi Syal
Nitin Kaura
Nitesh Gupta
We’re a mix of both sides of the brain – marrying creativity and out-of-box thinking with data and analytics.
We’re always driven by the return of every action.
We’re always looking for a more efficient way of doing something.
We’re aggressive and determined.
We’re storytellers.
We refused the project as we believe creating any content piece requires deep understanding of brand positioning, user pain points, use cases, possible objections and more.