Concurate – Content Marketing for Saas Companies

Content Marketing to Bring Revenue, Not Just Website Traffic

We help B2B companies make content that really grows their business, not just their website visits.

We've worked with some amazing teams

We can help you too

Our experience with Concurate, and specifically with Aditi, has been exceptional. In just a 45-minute interview with our CEO, they produced two thought leadership articles that were both engaging and on-point. The content was deeply-researched and well articulated. Concurate is great at distilling complex ideas into compelling narratives. For anyone looking to elevate their content marketing, I highly recommend!

My previous company hired Concurate to generate content and that’s how I got the pleasure to work with Aditi. She was punctual, always meeting her deadlines, and also work above and beyond in delivering great content. Her creativity and work ethic is second to none, I’d gladly recommend Concurate and Aditi to those who are looking to win with great content.

I love working with Aditi and her team at Concurate. Beyond the incredible research, high level of professional integrity, and genuine curiosity - I was blown away each time by how important it was for her to tell a compelling story. With that push, I know the articles we’ve created are better and more delightful for the readers. To many more!

Aditi’s work is very inspiring. She is very thorough in her research, and comes up with such interesting ideas that I always look forward to working with her. Very original and compelling ideas machine. She definitely can help people who are looking to ace at content marketing.

A Note from Us

Hey there,

We’ve been around the block a few times, and we’ve seen it all: the excitement for quick wins, the endless hours tweaking content that just doesn’t hit the mark, the frustration of not climbing the SEO ranks, and the overwhelm of trying to do it all on your own.

We get it. You want your blog to not just be seen but to convert visitors into leads, sales, and more. But when the content misses the mark, it feels like you’re pouring effort into a bottomless pit. And those SEO promises from the past? They might have left you feeling stuck and invisible.

But here’s the thing: we believe there’s a better way. A way that involves understanding your audience deeply, creating content that resonates, and building a strategy that not just aims for quick fixes but sustainable growth.

We’re not about churning out generic content or chasing empty SEO promises. We’re about crafting stories that connect, strategies that work, and taking the heavy lifting off your shoulders so you can focus on what you do best.

So, let’s talk about building something great together, at a pace that makes sense, with content that’s as unique as your brand.

Warmly,

Your content friends.

Painpoints We Solve

Unlock the Lead-Generating Power of Your Blog.

Clients come to us when they're seeing plenty of eyes on their content but not the lead conversions, sales, or trial sign-ups they expect.

Endless Editing of Subpar Content? There's a Better Way.

We hear from businesses frustrated with the time sunk into correcting content from freelancers or agencies that just doesn't hit the mark. Misunderstandings around value propositions and technical topics abound. Our method? Shifting to a creation process that leans on in-depth interviews, not just surface-level research.

Struggling to Climb the SEO Ladder.

It's a common tale: years spent with other agencies and still not breaking through on desired keyword rankings. This challenge is more than a backlink issue—it's a sign that it's time to overhaul both content and keyword strategies from the ground up.

Overwhelmed with Content Responsibilities? Let Us Take the Wheel.

For the overstretched marketing team, managing content effectively is a daunting task. Our services are designed to take the load off your shoulders, crafting a strategic, brand-aligned content plan, executing it from creation to publication, driving targeted traffic, and providing detailed conversion analytics—all with minimal oversight required from you.

Who's Concurate for?

B2B SaaS Seeking Expert Content Marketing

You are a B2B SaaS company with initial Seed- or Series A funding. You are either working with a marketing agency but not satisfied or need experienced and affordable content marketing services.

Seeking Marketing Leadership for B2B Venture Growth

You are an experienced professional working with a different firm who wants to start your own B2B enterprise or has already started and is looking for marketing leadership help to fulfill high growth expectations.

Projects We Refused

A B2B business approached us to overhaul their entire website content and social media presence in under a month to reflect a new rebranding strategy. We declined because we believe that a rebranding process should not be rushed. It requires thoughtful analysis of the brand's history, vision, audience, and the creation of a coherent strategy that resonates across all platforms. Cutting corners risks diluting brand identity and confusing loyal customers.

A B2B tech company requested a bulk order of blog posts, insisting on a one-size-fits-all approach without tailoring the content to their specific target audience or industry nuances. We declined the project, believing in the importance of custom-crafted content that speaks directly to the unique challenges, interests, and needs of an audience. Mass-producing generic content fails to establish thought leadership or build meaningful connections with readers.

An emerging fintech startup wanted us to optimize their existing website content by aggressively incorporating specific high-volume keywords to improve their SEO rankings immediately. We refused because we prioritize content quality and reader value over mere SEO manipulation.

An agency wanted us to supply a steady stream of generic posts across various topics to populate their multiple clients' blogs and social media channels. They prioritized quantity over quality, believing that more content automatically meant more traffic and leads. We refused, insisting that effective content marketing is about delivering value through carefully crafted messages tailored to each client's unique brand voice and audience needs, not just flooding channels with content.