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Concurate Marketing Blog

Everything you want to know to springboard your marketing

Decoding the Squid Game Phenomenon | A Virality Tear Down

Aditi Syal / ,
Virality of Squid Game relies on many things like: 1. Timing of release 2. Relatability with financial debts and deaths all around 3. Promotion and Release strategy by Netflix 4. Existing popularity of K-dramas 5. Content and Meme marketing 6. Stories and Storytelling frameworks

Sureshot Strategy to Increase Response Rate for Cold Emails

Aditi Syal / , ,
 96 Emails, 10 Replies, 7 Calls Landed – How did we get such incredible success

Persuasive Book Foreword Template | 5 Prompts With Examples

niteshgu /
We help our clients publish books to establish thought leadership. As we believe, books are

Level Up Your Brand By Being the Talk of the Town

Aditi Syal /
It’s challenging to gain the attention of people in today’s fast-moving world. Agree? In all

Drift Marketing Strategy | Coin a New Term

niteshgu / ,
“The most underrated piece of marketing advice is that you’ve got to name something.”  –

Shopify Marketing Strategy | A Visual Tear Down

Aditi Syal /
“Empowering Independent Business Owners Everywhere” How can I Sell Snowboards Online? Tobias Lütke, aka Tobi,
airbnb-marketing-strategy-concurate

Airbnb Marketing Strategy | Overcoming the Stranger Danger Bias

niteshgu /
Airbnb is a community based on connection and belonging—a community that was born in 2008

Starbucks Marketing Strategy | Let’s Break it Down

Aditi Syal /
“Humanity, ethics and quality are at the core of Starbucks marketing strategy.”  Once Upon a

10 Key Takeaways From Grammarly’s Email Marketing

niteshgu /
“Email marketing can help you win customers only if your emails are sent to right

I am contagious, not a disease but a cure, any guesses?

Vijay Pandey /
I am contagious, not a disease but a cure, any guesses? Well tried with the

The A B C of Writing Persuasive Marketing Emails

niteshgu /
“If social media is the cocktail party, then email marketing is the ‘meet up for

Checklist For Editing A Written Piece Of Work

niteshgu /
The secret to editing the work is simple: you need to become its reader instead

Hiring for Higher Positions? | Look for Mavericks

Aditi Syal /
“How do you want the year 2021 to be?” I asked this question to my

Sales Bytes | More Business From Existing Clients

niteshgu /
Words of Wisdom: “Never Miss An Opportunity To Get More Business From Existing Clients” Let’s

3 Smart ways to Automate Sales Process with HubSpot Workflows

niteshgu /
“Anything that can be automated should be because it’s going to make your life a

Content Strategy | They Ask You Answer | River Pools

Aditi Syal /
Content Strategy Create the single best resource for your niche. And you won’t have to

BHAG – Big Hairy Audacious Goal? | 3 Key Requisites to Achieve

niteshgu /
Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds

Amplify the Social Voice of Your Employees | Build Credibility & Trust

niteshgu /
 Am I risking my money? The other day, I was in a conversation with

Sales Bytes | A little story about being on top-of-the-mind!

Aditi Syal /
This one is a short yet powerful story with a great learning for sales reps.

How to grow your sales team without hiring more people?

niteshgu /
“Am I risking my money to hire you guys for this work?” No CEO wants

Do you want to write a “Copy” that “Sells”? | Good to Great

Aditi Syal /
I was given a task to write an engagement email, to be sent to our

Sales bytes | Don’t lose the sale at “Hello”!

niteshgu /
Tring Tring …… Tring Tring…. rang my phone…. I answered… The voice on the other

Sales Bytes | Why Send “Thank You” Email to Client after WebEx

Aditi Syal /
Were you looking for an email template? Try personalizing instead of templatizing! Why? Well, When

Culture Experts | Top 8 Company Culture Ideas for C-Suite

niteshgu /
What Successful CEOs don’t tell you about the Culture? Company culture is not just a

Top 6 Actionable Steps to Align Sales & Marketing Teams!

niteshgu /
The sales team gets to hear from buyers day in and day out. Thus, the

Top 10 pieces of Profound Business Wisdom | CEO@BookMyShow

Aditi Syal /
The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was

Storytelling for Business | Writing Anecdotes Made Easy

niteshgu /
What is an anecdote? An anecdote is a short amusing or interesting story about a

Top 6 Strategies to Negotiate in Business ? | Chris Voss

Aditi Syal /
Negotiation is not: I win! You Lose! Negotiation is a collaboration between the two parties.

Voice & Vision Questionnaire | By Craft Your Content

Aditi Syal /
Yesterday I came across a writing course by “Craft Your Content“. Their tagline is “Helping

Empower your team to sell like a Pro using the Einstein playbook

Aditi Syal /
Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80%

Proven Strategy to Align Sales and Marketing teams!

niteshgu /
Do you have a Smarketing team? (Unified) Or A Sales team and A Marketing team.

How to create Buyer Persona? | Template | Xtensio

Aditi Syal /
What is a Buyer Persona? Buyer Persona is a sketch of person who is most

Buyer’s Journey | How to Delight Your Customers?

niteshgu /
The buyer’s journey does not end as soon as he buys the product. Rather a

HubSpot ROI | Is it worth investing?

niteshgu /
For any investment, if you can earn decently more than what you have invested, it’s

HubSpot ROI | Is it worth investing?

Aditi Syal /
For any investment, if you can earn decently more than what you have invested, it’s

E-Learning | How to align Sales Process with Buyer’s Journey?

niteshgu /
Case Study | Business Review | Seriously Addictive Mathematics What’s in it for YOU? This

How can Wrong Business Decisions Cost You More Money?

Aditi Syal /
It all started in a discussion the CEO of a niche services company. I just

Buyer’s Journey | Why do People Buy Your Product?

niteshgu /
Do you know why people buy your product? If you succeed in finding the right

Marketing | How to write emails that get opened?

Aditi Syal /
Knowing the purpose of writing helps you write better. Be it a Newsletter or a

Buyer’s Journey | How to get more customers?

niteshgu /
Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity)

5 levels of value in Business | Why your Buyers Buy?

Aditi Syal /
Whether your business is indispensable or instantly replaceable is the name of the game. There are

How to hire a Sales Rep in 2021? | 5 must have traits

niteshgu /
Need to hire a Sales Rep? What’s your hiring strategy? Before that. Has it ever

TOP 25 Micro-Learnings in SALES in just 5 minutes!

Aditi Syal /
Like-ability is one key to a successful deal. If you are likeable – the chances

How to develop a culture of micro-learnings in sales?

Aditi Syal /
Micro-Learnings Vs Full-Fledged Classroom Trainings! Most classroom trainings are ineffective. Here is Why? Imagine a

UpSell | Cross-Sell | Increase Sales

niteshgu /
Upsell: To sell a more expensive version of a product the customer is considering to

How JTBD- “Job To Be Done” theory helped McDonald’s ?

Aditi Syal /
By using JTBD – “Job To be done” theory McDonald’s increased its milk shakes sales

Why schools do not need a mobile app? | Part 1

niteshgu /
Before we try to increase sales; “let’s take a deeper understanding of buyers and users

Why schools do not need a mobile app? | Part 1

Aditi Syal /
Before we try to increase sales; “let’s take a deeper understanding of buyers and users

Buyer’s Journey | Proven strategy to increase sales!

niteshgu /
  The more you understand your buyer and his buying process the better sales you

“How Celebrity Fitness Gym LOST a potential client ?”

Aditi Syal /
  Here is the story of the gym ….. This January again, like every year,

TOP 15 SALES TIPS FOR THE YEAR 2021!!

Aditi Syal /
Don’t think of this as a just another article on sales tips. We promise that

How to Stop Negative Reviews from Employees on Glassdoor?

Aditi Syal /
Today, my manager asked me to write a post on how can the companies prevent

Online Grocery | 100s of Hot Leads but fractional conversions?

Aditi Syal /
Did you do your homework before opening up your online grocery store? I am sure,

Sales Bytes | Don’t be a Crocodile Salesman!

Aditi Syal /
What’s your sales strategy ? Is it to bombard the user with the plethora of

7 Step Secret formula for Crafting Engaging Content Piece

Aditi Syal /
Today, when you write a content piece, you don’t want it to sound like 4

Sales Bytes | Why You Should Change Your Cold Email Approach?

Nitesh /
While working on some cold reach-outs, I decided to read a bit about common mistakes

How to avoid the fear of rejection while doing follow-ups? Sales

Nitesh /
As salespeople, we hear a lot about fear of rejection. Most Sales Leaders believe that

Sales Bytes | Take care of your existing clients!

Nitesh /
Salespeople understand that prospecting is important, but very few recognize that building relationships with existing

Sales Bytes | Persuade prospects to buy, Don’t Manipulate!

Nitesh /
I read an article today that talked about the science behind why people react a

Sales Bytes | Dodge “I’ll get back to you” situation !

Nitesh /
How do you deal when the client simply says, “I’ll get back to you”? This

Sales Bytes | Say “Thank You” after closing a deal!

Nitesh /
It is important to say a thank you in any situation, whether after closing a

Sales Bytes | Ask Questions to your Prospect?

Nitesh /
Working in sales, I’m sure we’ve all had to deal with rejection on multiple occasions.

Create “Personalised Outreach” Using “Trigger Opportunities” | Sales

Nitesh /
Many salespeople struggle to create personalized outreach to help with their prospecting. One proven way
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