What is an Anecdote? An anecdote is a short, amusing or interesting story about a real incident or person. In business, anecdotes serve as a gateway to building emotional connections with your audience,...
Programmatic SEO Examples: How Top SaaS Companies Scale Organic Traffic TL;DR: This guide breaks down 5 real-world programmatic SEO examples from leading SaaS brands—Zapier, Atlassian, Canva, GetLatka,...
Words of appreciation from an editor on Forbes always make our day. Here is what one of the editors said for the article we sent on behalf of a client: Do you also want to publish articles on Forbes? It...
It’s no secret that the project management SaaS sector is highly competitive. As one such software company, how can you better communicate that your product is likelier to fit a prospect’s needs...
We consider writing a B2B SaaS case study comparable to writing a story for a film. The customer is an “underdog” before using your SaaS product. Facing pain points, they explore solutions, stumble upon...
If you do not know how to ask the right question, you discover nothing. W. Edwards Deming Writing a B2B SaaS case study is akin to scripting and shooting a movie. However, it requires some smarts to bring...
SaaS Case Study Video Examples From the World’s Renowned SaaS Companies TL;DR: Most SaaS companies still underuse case study videos, even though they are compelling assets for conversions. The best...
Best way to sell something: don’t sell anything; Earn the awareness, respect, and trust of those who might buy. Rand Fishkin Now, how do you earn that awareness, respect, and trust? Well-researched and...
Writing a B2B SaaS case study is like writing a story for a film. But, you may ask – how? Well, think of it this way: Your customer is your hero, but he becomes a hero after using your SaaS product....
SaaS Content Writing Done Right: A Proven Framework We are a bunch of content nerds. Do you know what breaks our little hearts? It’s the wails of SaaS business founders, echoing in the halls...
Is Anyone Listening? Recently we surveyed our clients to identify the gaps they observed while working with various content marketing agencies. One observation that stood out was that, before working with...
The best ways for content promotion and distribution are not the best anymore. During an internal meeting with my colleagues, we so happened to discuss different content promotion and distribution strategies...
