While working on some cold reach-outs, I decided to read about common mistakes in cold emails. One approach made me stop and think – Is this why I’m not getting the results I want? I found a great...
“The art of copywriting lies in transforming products from just another shiny product on the shelf to a beautiful object of desire and need.” Before diving into the learning experience, let’s start with...
The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of YourStory. #MoneyMatters Ashish is an inspiration. He has the incredible...
SaaS marketing budgets have always been a balancing act—too little, and you risk fading into the noise; too much, and you could be burning cash without real ROI. But 2025 presents an entirely new challenge....
Working in sales, we’ve all faced rejection at some point. We’ve all been in situations where prospects bombard us with objections, forcing us to think on our feet. There are two ways to handle this: #1...
96 Emails, 10 Replies, 7 Calls Landed – How did we get such incredible success in a cold reach-out? Cold reach outs suck! We’ve converted this entire blog in PDF form that you can download and save for...
As salespeople, we hear a lot about fear of rejection. Most sales leaders believe that fortune is in the follow-ups. We should keep following up until we get a clear yes or no from a prospect. But many...
Salespeople understand that prospecting is important, but very few recognize that building relationships with existing clients can be far valuable. If we manage to keep clients on a longer life cycle,...
I read an article today about the science behind persuasion—why people react a certain way and how we can use this understanding to persuade (not manipulate) prospects to buy our services. The human brain...
How do you deal when the client simply says, “I’ll get back to you”? This statement can mean a lot of things. For starters, it could really mean that they need time to get back to you. Next week. Next...
Saying thank you is a simple yet powerful gesture. Whether after closing a deal, finishing a call, or receiving a referral, it leaves a lasting impression. Maddy Osman shares in one of her articles the...
Many salespeople struggle to create personalized outreach to help with their prospecting. One proven way to improve prospecting is by using trigger opportunities. These moments give salespeople a natural...
