Create “Personalised Outreach” Using “Trigger Opportunities” | Sales

Many salespeople struggle to create personalized outreach to help with their prospecting.

One proven way that helps sales guys is using trigger opportunities to get in touch with prospects that are tied to their product/services. 

These opportunities can be really helpful to build a connection with the client (after all, we do not want our client to think that we are concerned only when he has a project) and may come as an opportunity to sell our services.

An example where one of our clients received an immediate answer is:

Jim – hi, I hope you are well.

While passing through my LinkedIn feed, I came across a post where you talked about the recent patent infringement case in the federal court. I am happy to know that you have won your’ first’ argument in the court and I thought to take this opportunity to congratulate you on this achievement.

It’s not common but the first accomplishments are always very special. Hope we get a chance to work for you and become a part of another such win in the Future.

Some go-to places to find such trigger opportunities are:

– LinkedIn personal posts

– Posts which prospects have liked/commented/shared

– Job Posts

– Google Alerts and other media sites 

– Personal Blogs

– Organization’s press releases

– Job role changes on LinkedIn

Do you know more? Let us know in the comments below.

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

It might not be a bad idea to subscribe to our newsletter. We promise to deliver value to your inbox. You can always unsubscribe, if we fail to keep our promise! 

Meanwhile, Explore the plethora of resources to help you out your business! If your organisation wants its content marketing strategy designed by Concurate, let’s connect over a short call. Block our calendar today!


What We Offer

Expert Driven Content

Your audience needs real answers, not just generic information. We help you deliver more than just facts to your audience…

LinkedIn for Brand

Turn your social media from just another task into a powerful way to connect with people who get what you’re about…

LinkedIn for Founder

82% of customers lean towards trusting companies whose leadership is actively engaging on social media platforms…