Take care of your existing clients!

Salespeople understand that prospecting is important, but very few recognize that building relationships with existing clients can be far more valuable. If we manage to keep clients on a longer life cycle, it most certainly builds a stronger revenue foundation than single-deal customers.

Just doing a good job on a project shouldn’t be the end goal. Client satisfaction means nothing if  6 months down the line they forget who it was who did such a fine job. This is why it is important to stay connected with the existing clients – not to sell them anything, but validating them of their importance and value.

If you connect properly, they’ll stay. And they will buy, again.

Also Read: How to persuade prospects to buy (and not Manipulate)?

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