TL;DR: No client logo? No problem. Learn seven actionable ways to turn anonymous B2B case studies into persuasive marketing tools that win trust and close deals. As a B2B marketer, do you consider writing...
B2B SaaS Case Study: 7 Mistakes You Must Avoid The most common mistake anyone can commit while preparing a case study is prioritising the organisation’s promotional message over the audience’s informational...
I often read that starting the day by reading a newsletter is a good habit for building productivity. Moreover, there’s nothing like reading a newsletter that gives us actionable insights to solve an existing...
We consider writing a B2B SaaS case study comparable to writing a story for a film. The customer is an “underdog” before using your SaaS product. Facing pain points, they explore solutions, stumble upon...
This weekend we tried a German burger grill joint called Hans im Glück. Two of my friends recommended the restaurant to me. One, because it’s the only place where her daughter, who’s allergic to...
The buyer journey is nothing more than a series of questions that must be answered. IDC Let’s address the uncomfortable truth. Humans are creatures of habit and routine. We hate to change! Your SaaS business...
Microsoft Excel’s flexibility and low barrier to entry make it a helpful, versatile solution in various contexts across industries. However, when the user’s company expands, it becomes increasingly...
Last weekend we started a new ritual in our family of four – me, my husband, my 11-year-old son, and my five-year-old daughter. We decided to keep Saturdays as a couple’s day, where my husband...
If you do not know how to ask the right question, you discover nothing. W. Edwards Deming Writing a B2B SaaS case study is akin to scripting and shooting a movie. However, it requires some smarts to bring...
The amount of luck that you have in life is how much value you create, times how many people you tell about it. Patrick McKenzie Employees, your superheroes, can increase your company’s surface area of...
SaaS Case Study Video Examples From the World’s Renowned SaaS Companies TL;DR: Most SaaS companies still underuse case study videos, even though they are compelling assets for conversions. The best...
Best way to sell something: don’t sell anything; Earn the awareness, respect, and trust of those who might buy. Rand Fishkin Now, how do you earn that awareness, respect, and trust? Well-researched and...
