I often read that starting the day by reading a newsletter is a good habit for building productivity.
Moreover, there’s nothing like reading a newsletter that gives us actionable insights to solve an existing problem.
However, subscribing to scores of newsletters without the time to enjoy reading them results in a cluttered inbox!
In this piece, we share our list of the top 20 newsletters catering to solving different challenges around the growth of B2B SaaS, like finance, pricing, marketing, sales, fundraising, product-led growth and more!
Let’s dive in!
Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!
List of Top 20 SaaS Growth Newsletters
Here is our recommended list of SaaS newsletters.
#1 – Growth Unhinged
#2 – The Down Round
#3 – MKT1 Newsletter
#4 – Top of the Lyne
#5 – Organic SaaS Growth
#6 – Startup Business Tips
#7 – The SaaS Playbook
#8 – Lenny’s Newsletter
#9 – Micro Saas Idea
#10 – Sarah’s Newsletter
#11 – The API Economy
#12 – Cloud Thoughts
#13 – Clouded Judgement
#14 – Scale Together
#15 – The SaaS Baton
#16 – Inside Olivine
#17 – Siddharth’s Newsletter
#18 – Mostly metrics
#19 – Zero to 20
#20 – stretch vp weekly
#1 – Growth Unhinged
This newsletter aims to take a deep dive into the playbooks that are helping scale the fastest growing startups.
Who is it For
If you’re a SaaS enthusiast who loves learning about SaaS revenue growth – monetisation or product-led growth – this newsletter is a great fit for you.
Reasons to Consider Subscribing
The newsletter boasts a readership of 15,000+ founders, investors, operators and SaaS growth enthusiasts. Additionally, readers receive in-depth case studies and learnings on SaaS pricing, go-to-market strategies, and more.
About the Author
Kyle Poyar is an operating partner at OpenView, a leading VC investing in product-led growth startups. You can also connect with Kyle Poyar on LinkedIn.
Frequency of the Newsletter
This newsletter offers new issues weekly.
Link to Subscribe
You can visit Growth Unhinged’s subscription page to sign up for the newsletter.
#2 – The Down Round
This newsletter focuses on financing and scaling early-stage B2B software and SaaS companies.
Who is it For
If you’re a SaaS founder looking for knowledge on financing your SaaS business and running successful fundraising, this newsletter is suitable for you.
Reasons to Consider Subscribing
This newsletter offers valuable insights from a VC perspective. Readers can understand where the market is heading—backed by expert opinions.
About the Author
Patrick Mathieson is a startup investor. He works as part of the early-stage venture team at Toba Capital. Patrick’s focus areas include B2B software, vertical SaaS, and more. You can also connect with Patrick Mathieson on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every fortnight.
Link to Subscribe
You can visit The Down Round’s subscription page to sign up for the newsletter.
#3 – MKT1 Newsletter
This newsletter offers strategic advice and tactics for building and scaling B2B marketing.
Who is it For
If you are the founder of an early or growth-stage B2B SaaS company looking for advice on marketing strategies, recruitment consulting, or a network with similar founders, this newsletter can be a great asset.
Reasons to Consider Subscribing
The newsletter is subscribed to by a community of over 10,000 marketers, growth experts, and founders. The newsletter’s authors have worked at fast-growing SaaS companies (Asana, Box, Intercom, Carta, etc.) over the last 15 years.
About the Author
MKT1 is authored by Emily Kramer and Kathleen Estreich. Their expertise lies in helping early, and growth-stage SaaS startups build marketing functions at MKT1 (pronounced Market 1).
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit MKT1 Newsletter’s subscription page to sign up for the newsletter.
#4 – Top of the Lyne
This newsletter offers authentic content such as blogs, tweets, podcasts, and a breakdown of financials to better understand SaaS businesses following a product-led growth model.
Who is it For
If you are enthusiastic about SaaS and product-led growth, this newsletter offers a fantastic community to join.
Reasons to Consider Subscribing
Top of the Lyne has a subscriber base of revenue leaders from leading SaaS companies such as Canva, Stripe, Notion, Figma, and more. Moreover, the newsletter curates a weekly list of the best resources to learn from and stay updated on the happenings in the world of SaaS product-led growth.
About the Author
Top of the Lyne is published by the founder and team at Toplyne. You can also connect with Toplyne’s co-founder, Ruchin Kulkarni, on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every other day of the week.
Link to Subscribe
You can visit the Top of the Lyne’s subscription page to sign up for the newsletter.
#5 – Organic SaaS Growth
This newsletter offers in-depth research and actionable organic growth strategies for SaaS businesses.
Who is it For
Founders of early-stage SaaS startups will find this newsletter especially useful. This newsletter is an excellent resource for generating ideas for the growth of SaaS businesses.
Reasons to Consider Subscribing
The newsletter offers exclusive in-depth research on SaaS growth. Moreover, subscribers can access a private community of SaaS founders and marketers to solve growth and model-related challenges of their SaaS businesses.
About the Author
Ankur Tiwari is passionate about strategically helping build and scale early-stage SaaS businesses using organic strategies without relying on paid ads. You can connect with Ankur Tiwari on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
To sign up for the newsletter, you can visit Organic SaaS Growth’s subscription page.
#6 – Startup Business Tips
This newsletter offers 3-4 actionable tips to scale B2B SaaS businesses in every issue.
Who is it For
The Startup Business Tips newsletter is highly relevant for founders and leaders of early-stage startups (from ideation to Series B funding).
Reasons to Consider Subscribing
This newsletter offers vital knowledge around topics such as validating business ideas, finding paying customers for your SaaS, implementing a powerful SaaS growth strategy, and more.
About the Author
Alexander Estner is a freelance startup advisor and commercial specialist (in sales, marketing, and business development) with over a decade of experience in digital startups (SaaS and marketplaces). You can connect with Alexander Estner on LinkedIn for consultation or support.
Frequency of the Newsletter
This newsletter offers a new issue on a fortnightly basis.
Link to Subscribe
You can visit Startup Business Tips’ subscription page to sign up for the newsletter.
#7 – The SaaS Playbook
This newsletter offers the most relevant, informative all-around SaaS resources and best practices.
Who is it For
This newsletter is for SaaS enthusiasts who want access to the latest and greatest news/resources from the world of SaaS.
Reasons to Consider Subscribing
This newsletter offers a great insight into the minds of B2B SaaS fund operators who take controlling stakes in companies and operate them for high–growth. Moreover, the newsletter offers access to a community of enthusiasts who help each other solve everyday problems in SaaS.
About the Author
The SaaS Playbook newsletter is collectively published by the team at Scaleworks. Scaleworks is a B2B SaaS fund which invests in and operates high-potential B2B SaaS companies. You can visit the Scaleworks website to learn more.
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit The SaaS Playbook’s subscription page to sign up for the newsletter.
#8 – Lenny’s Newsletter
This newsletter is an advice column for readers to seek help in building products, driving business growth, and accelerating their careers.
Who is it For
If you are eager to learn more about product management, scaling startups, and building your career roadmap in SaaS, this newsletter is for you.
Reasons to Consider Subscribing
The newsletter offers access to a pool of 270,000+ subscribers collectively participating in learning and implementing actionable strategies to grow as professionals in the B2B and SaaS space.
About the Author
Lenny Rachitsky is a growth-focused digital product specialist. He is an acclaimed writer, podcaster, angel investor and job board host. Lenny has previously worked for 5+ years at Airbnb, having been the product lead for the firm’s supply growth. You can also connect with Lenny Rachitsky on LinkedIn.
Frequency of the Newsletter
The newsletter offers a paid and free subscription. Paid subscribers receive new issues every Tuesday morning and a “community wisdom” post every Friday morning. Unpaid subscribers receive roughly one email a month.
Link to Subscribe
You can visit Lenny’s Newsletter’s subscription page to sign up for the newsletter.
#9 – Micro Saas Idea
This newsletter offers deep-dive research on profitable micro-SaaS ideas. If you require proof, you’ll be glad to learn that the author has already validated over 800+ such ideas.
Who is it For
Micro Saas Idea is a newsletter for tech enthusiasts and marketers looking for their next profitable micro-SaaS idea and achieving $1K MRR to $10K MRR.
Reasons to Consider Subscribing
The newsletter helps readers pick small ideas working for a few people and how best to bundle the product for a small niche. Moreover, readers can learn how they can replicate the success of similar products—by starting small with MVP and building in public!
About the Author
Upen offers deep expertise in scaling startups, advising founders, and offering research on choosing profitable and best working Micro SaaS ideas. His products have successfully reached “Product Hunt’s #1 Product of the Day” rank. You can follow Upen on Twitter.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit Micro Saas Idea’s subscription page to sign up for the newsletter.
#10 – Sarah’s Newsletter
This newsletter focuses on starting conversations on trends observed in data and tech by Sarah Krasnik. She presents her takes on the world of tech, data, marketing, and business.
Who is it For
If you are curious about learning better systems engineering, data-driven decision-making, and growing the voices of women and minorities in tech, you should consider subscribing to the newsletter.
Reasons to Consider Subscribing
Sarah’s Newsletter is a good option for readers who want to interact with a community of like-minded technology enthusiasts.
About the Author
Sarah Krasnik holds a BA from the prestigious Johns Hopkins University and an MS from Northwestern University. You can follow Sarah Krasnik on Twitter.
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit Sarah’s Newsletter’s subscription page to sign up for the newsletter.
#11 – The API Economy
This is a newsletter to explore the most exciting things happening in the world of technology.
Who is it For
This newsletter is for readers who prefer the quality of content over regular publishing. The author promises to publish new issues when the content is interesting through and through and not a moment sooner.
Reasons to Consider Subscribing
The API Economy attempts to bridge the gap between deep technical understanding of abstract concepts and turn them into easily digestible explanations—without being watered down. Readers can expect coverage on diverse topics such as APIs, cryptocurrencies, to new and exciting startup ideas.
About the Author
Peter Schroeder is a lifelong technologist and an innovation enthusiast. He possesses over a decade of experience working across high-growth SaaS companies. He is currently a director at Circle, a peer-to-peer payments technology company. You can connect with Peter Schroeder on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit The API Economy’s subscription page to sign up for the newsletter.
#12 – Cloud Thoughts
This newsletter offers top insights, lessons and learnings on how to scale faster in SaaS.
Who is it For
This newsletter is ideal for SaaS founders striving to learn how to scale their business from $0 to $100 Million in ARR.
Reasons to Consider Subscribing
This newsletter is representative of SaaStr, an undisputed thought leader in building SaaS businesses. It offers a great community of people trying to build companies and learn from one another.
About the Author
Jason M. Lemkin is a SaaS enthusiast, founder and VC. He runs SaaStr, the world’s largest community for B2B/SaaS founders. Jason has a formidable educational background with degrees from Harvard, Stanford, and the University of California, Berkeley. You can connect with Jason M. Lemkin on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit Cloud Thoughts’ subscription page to sign up for the newsletter.
#13 – Clouded Judgement
This newsletter offers a weekly data-driven analysis of SaaS companies.
Who is it For
If you are an entrepreneur looking for frameworks (especially data-driven) to evaluate your private SaaS business, this newsletter can help create a blueprint for scaling your business into a successful public company.
Reasons to Consider Subscribing
This newsletter breaks down the latest valuation trends (and the operating metrics driving those changes) behind public SaaS companies.
About the Author
Jamin Ball is a Venture Capitalist specialising in investing in enterprise software businesses. He possesses over a decade of experience working with businesses like Bank of America Merrill Lynch, and Morgan Stanley. He is currently a partner at Altimeter Capital. You can connect with Jamin Ball on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit Clouded Judgement’s subscription page to sign up for the newsletter.
#14 – Scale Together
This newsletter decodes the world of “starting up” in SaaS.
Who is it For
This newsletter is especially suitable for SaaS founders in India who aspire to learn from the best in the business.
Reasons to Consider Subscribing
This newsletter delivers crucial, actionable insights that first-time SaaS founders need when they startup.
About the Author
This newsletter is published by Together, a founder-led VC working with early-stage startups. The VC has built a cohesive and vast network of 150+ founders and operators to offer focused tactical and operational assistance. You can learn more by visiting Together Fund’s website.
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit Scale Together’s subscription page to sign up for the newsletter.
#15 – The SaaS Baton
The newsletter offers three pieces of advice drawn from thoughtful exchanges and interviews on Relay – a community initiative by Chargebee.
Who is it For
If you are a SaaS startup founder questioning long-held business playbooks and ways of doing things, this newsletter can help with the “day-to-day of starting up” by sharing contextual and diverse conversations with accomplished founders.
Reasons to Consider Subscribing
The newsletter offers insights from the co-founders of the SaaS giant Chargebee, Krish Subramanian and Rajaraman Santhanam. They share access to knowledge sought-after by SaaS founders, such as hiring, managing cash flow, and building products.
About the Author
The team at Relay publishes this newsletter. Relay is known as the “second brain for SaaS startups.” It is a curation by Chargebee and publishes hundreds of context-rich AMAs, interviews, and discussions with founders. You can learn more by visiting Relay’s website.
Frequency of the Newsletter
This newsletter offers a new issue every fortnight.
Link to Subscribe
You can visit The SaaS Baton’s subscription page to sign up for the newsletter.
#16 – Inside Olivine
This newsletter specialises in offering product marketing insights for B2B SaaS.
Who is it For
This newsletter is ideal for B2B SaaS professionals who want product marketing insights while running pre-seed businesses or even public companies.
Reasons to Consider Subscribing
This newsletter is appropriate for someone looking to learn more about product positioning, messaging, product launches, and go-to-market strategies.
About the Author
This newsletter is published by the team at Olivine Marketing. It is a full-service product marketing consultancy agency that supports a range of clients, from pre-seed (and pre-launch) startups to public companies. You can learn more about the team by visiting Olivine Marketing’s website.
Frequency of the Newsletter
This newsletter offers a new issue every month.
Link to Subscribe
You can visit Inside Olivine’s subscription page to sign up for the newsletter.
#17 – Siddharth’s Newsletter
This newsletter focuses on writing about founders, technology, and business and discussing valuable books.
Who is it For
This newsletter is ideal for founders, VCs, startup employees, and enthusiasts of the early-stage ecosystem.
Reasons to Consider Subscribing
As a subscriber, you can learn more about B2B software, the startup ecosystem, and updates around the author’s portfolio companies. Interestingly, 3 out of 4 newsletter subscribers are either startup founders or VCs!
About the Author
Siddharth Shah works at Malpani Ventures. His role involves looking after end-to-end transactions in equity and debt – sourcing, diligence, investment and portfolio management of 25+ startups and limited partnership investments. Siddharth funds pre-seed and seed-stage tech-led companies in India with a first-check ticket size of $100K to $250K. You can connect with Siddharth Shah on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue twice each month.
Link to Subscribe
You can visit Siddharth’s Newsletter’s subscription page to sign up for the newsletter.
#18 – Mostly metrics
Mostly metrics is a newsletter on highly actionable financial metrics and business models—business insights you can easily understand.
Who is it For
If you are keen to learn more about managing finances for SaaS businesses, this newsletter is a helpful resource. Readers can learn about startup SaaS metrics, financial forecasting, and fundraising.
Reasons to Consider Subscribing
More than just a newsletter, it is an attempt to bridge the gap between high-calibre people and high-calibre startups. Readers can also join the “Mostly talent” collective. It is an invite-only reverse job board for people with finance, strategy and operations backgrounds to apply for new opportunities.
About the Author
CJ Gustafson is a CFO at PartsTech, a tech ordering platform stopping the hassle of professionals buying auto parts. He has remarkable professional experience building FP&A (financial planning and analysis) teams in different SaaS ventures. You can connect with CJ Gustafson on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit the Mostly metrics’ subscription page to sign up for the newsletter.
#19 – Zero to 20
This newsletter offers an actionable tip in every issue to build sustainable revenue growth for enterprise B2B SaaS startups.
Who is it For
This newsletter is ideal for founders of early-stage enterprise B2B SaaS startups looking for deep expertise on scaling from $0 to $20m in ARR.
Reasons to Consider Subscribing
This newsletter shares sales frameworks for hyper-growth SaaS startups. Each issue offers actionable insights into building a world-class GTM (go-to-market) organisation.
About the Author
Wayne Morris has over two decades of experience building multiple fast-growth enterprise B2B SaaS companies. Currently, he is a consultant and coach to founders of B2B SaaS who have raised a series A and are aiming to evolve from founder-led sales. You can also connect with Wayne Morris on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit the Zero to 20’s subscription page to sign up for the newsletter.
#20 – stretch vp weekly
The stretch vp weekly newsletter delivers a collection of the best discussions, articles, and podcasts for sales leaders in SaaS.
Who is it For
Sales leaders in SaaS – VP, Director – should consider subscribing to the newsletter to access valuable learnings, insights, and experiences, as well as the best practices to avoid and overcome common hurdles in SaaS sales.
Reasons to Consider Subscribing
This newsletter complies and shares endless content from an aggregation of sales leaders in SaaS. You can learn more about SaaS sales recruitment, leadership, motivation and, overcoming objections. Not just that, stretch vp weekly also discusses tech stacks, systems, dealing with VCs & fundraising, partnerships and much more.
About the Author
Grant Hanson is an enterprise sales leader. He is trusted as a mentor, motivator, leader, coach, strategic thinker, and builder. Grant’s areas of expertise lie in SaaS, digital media and technology. You can also connect with Grant Hanson on LinkedIn.
Frequency of the Newsletter
This newsletter offers a new issue every week.
Link to Subscribe
You can visit the stretch vp weekly’s subscription page to sign up for the newsletter.
#21 – Concurate (Bonus)
The legend of the Mughal Emperor Akbar’s exchanges with his courtier Birbal has become part of folklore.
Birbal’s quick and adaptable mind, engaging wit and intelligence have inspired generations to solve problems creatively.
We strive to do something similar at Concurate.
We endeavour to bring stories of outmanoeuvring “Birbal”s of the B2B SaaS world.
You are the ones who have been there and done that.
These stories can provide great mental stimulation for overcoming business growth challenges.
If you are open to trying us out, subscribe to our newsletter now!
We send value to your inbox only once in 15 days.
Reasons to Subscribe to Each Newsletter
| Growth Unhinged | The newsletter boasts a readership of 15,000+ founders, investors, operators and SaaS growth enthusiasts. Additionally, readers receive in-depth case studies and learnings on SaaS pricing, go-to-market strategies, and more. |
| The Down Round | This newsletter offers valuable insights from a VC perspective. Readers can understand where the market is heading—backed by expert opinions. |
| MKT1 Newsletter | The newsletter is subscribed to by a community of over 10,000 marketers, growth experts, and founders. The newsletter’s authors have worked at fast-growing SaaS companies (Asana, Box, Intercom, Carta, etc.) over the last 15 years. |
| Top of the Lyne | Top of the Lyne has a subscriber base of revenue leaders from leading SaaS companies such as Canva, Stripe, Notion, Figma, and more. Moreover, the newsletter curates a weekly list of the best resources to learn from and stay updated on the happenings in the world of SaaS product-led growth. |
| Organic SaaS Growth | The newsletter offers exclusive in-depth research on SaaS growth. Moreover, subscribers can access a private community of SaaS founders and marketers to solve growth and model-related challenges of their SaaS businesses. |
| Startup Business Tips | This newsletter offers vital knowledge around topics such as validating business ideas, finding paying customers for your SaaS, implementing a powerful SaaS growth strategy, and more. |
| The SaaS Playbook | This newsletter offers a great insight into the minds of B2B SaaS fund operators who take controlling stakes in companies and operate them for high–growth. Moreover, the newsletter offers access to a community of enthusiasts who help each other solve everyday problems in SaaS. |
| Lenny’s Newsletter | The newsletter offers access to a pool of 270,000+ subscribers collectively participating in learning and implementing actionable strategies to grow as professionals in the B2B and SaaS space. |
| Micro Saas Idea | The newsletter helps readers pick small ideas working for a few people and how best to bundle the product for a small niche. Moreover, readers can learn how they can replicate the success of similar products—by starting small with MVP and building in public! |
| Sarah’s Newsletter | Sarah’s Newsletter is a good option for readers who want to interact with a community of like-minded technology enthusiasts. |
| The API Economy | The API Economy attempts to bridge the gap between deep technical understanding of abstract concepts and turn them into easily digestible explanations—without being watered down. Readers can expect coverage on diverse topics such as APIs, cryptocurrencies, to new and exciting startup ideas. |
| Cloud Thoughts | This newsletter is representative of SaaStr, an undisputed thought leader in building SaaS businesses. It offers a great community of people trying to build companies and learn from one another. |
| Clouded Judgement | This newsletter breaks down the latest valuation trends (and the operating metrics driving those changes) behind public SaaS companies. |
| Scale Together | This newsletter delivers crucial, actionable insights that first-time SaaS founders need when they startup. |
| The SaaS Baton | The newsletter offers insights from the co-founders of the SaaS giant Chargebee, Krish Subramanian and Rajaraman Santhanam. They share access to knowledge sought-after by SaaS founders, such as hiring, managing cash flow, and building products. |
| Inside Olivine | This newsletter is appropriate for someone looking to learn more about product positioning, messaging, product launches, and go-to-market strategies. |
| Siddharth’s Newsletter | As a subscriber, you can learn more about B2B software, the startup ecosystem, and updates around the author’s portfolio companies. Interestingly, 3 out of 4 newsletter subscribers are either startup founders or VCs! |
| Mostly metrics | More than just a newsletter, it is an attempt to bridge the gap between high-calibre people and high-calibre startups. Readers can also join the “Mostly talent” collective. It is an invite-only reverse job board for people with finance, strategy and operations backgrounds to apply for new opportunities. |
| Zero to 20 | This newsletter shares sales frameworks for hyper-growth SaaS startups. Each issue offers actionable insights into building a world-class GTM (go-to-market) organisation. |
| stretch vp weekly | This newsletter complies and shares endless content from an aggregation of sales leaders in SaaS. You can learn more about SaaS sales recruitment, leadership, motivation and, overcoming objections. Not just that, stretch vp weekly also discusses tech stacks, systems, dealing with VCs & fundraising, partnerships and much more. |
