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Concurate Marketing Blog

Everything you want to know to springboard your marketing

Decoding the Squid Game Phenomenon | A Virality Tear Down

Virality of Squid Game relies on many things like: 1. Timing of release 2. Relatability with financial debts and deaths all around 3. Promotion and Release strategy by Netflix 4. Existing popularity of K-dramas 5. Content and Meme marketing 6. Stories and Storytelling frameworks

Sureshot Strategy to Increase Response Rate for Cold Emails

 96 Emails, 10 Replies, 7 Calls Landed – How did we get such incredible success

Persuasive Book Foreword Template | 5 Prompts With Examples

We help our clients publish books to establish thought leadership. As we believe, books are

Level Up Your Brand By Being the Talk of the Town

It’s challenging to gain the attention of people in today’s fast-moving world. Agree? In all

Drift Marketing Strategy | Coin a New Term

“The most underrated piece of marketing advice is that you’ve got to name something.”  –

Shopify Marketing Strategy | A Visual Tear Down

“Empowering Independent Business Owners Everywhere” How can I Sell Snowboards Online? Tobias Lütke, aka Tobi,

Airbnb Marketing Strategy | Overcoming the Stranger Danger Bias

Airbnb is a community based on connection and belonging—a community that was born in 2008

Starbucks Marketing Strategy | Let’s Break it Down

“Humanity, ethics and quality are at the core of Starbucks marketing strategy.”  Once Upon a

10 Key Takeaways From Grammarly’s Email Marketing

“Email marketing can help you win customers only if your emails are sent to right

I am contagious, not a disease but a cure, any guesses?

I am contagious, not a disease but a cure, any guesses? Well tried with the

The A B C of Writing Persuasive Marketing Emails

“If social media is the cocktail party, then email marketing is the ‘meet up for

Checklist For Editing A Written Piece Of Work

The secret to editing the work is simple: you need to become its reader instead

Sales Bytes | More Business From Existing Clients

Words of Wisdom: “Never Miss An Opportunity To Get More Business From Existing Clients” Let’s

3 Smart ways to Automate Sales Process with HubSpot Workflows

“Anything that can be automated should be because it’s going to make your life a

Content Strategy | They Ask You Answer | River Pools

Content Strategy Create the single best resource for your niche. And you won’t have to

BHAG – Big Hairy Audacious Goal? | 3 Key Requisites to Achieve

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds

Amplify the Social Voice of Your Employees | Build Credibility & Trust

 Am I risking my money? The other day, I was in a conversation with

Sales Bytes | A little story about being on top-of-the-mind!

This one is a short yet powerful story with a great learning for sales reps.

Insurance Re-imagined | How to take your Buyer’s Pain Away?

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that,

How to grow your sales team without hiring more people?

“Am I risking my money to hire you guys for this work?” No CEO wants

Do you want to write a “Copy” that “Sells”? | Good to Great

I was given a task to write an engagement email, to be sent to our

Sales bytes | Don’t lose the sale at “Hello”!

Tring Tring …… Tring Tring…. rang my phone…. I answered… The voice on the other

Sales Bytes | Why Send “Thank You” Email to Client after WebEx

Were you looking for an email template? Try personalizing instead of templatizing! Why? Well, When

Culture Experts | Top 8 Company Culture Ideas for C-Suite

What Successful CEOs don’t tell you about the Culture? Company culture is not just a

Top 6 Actionable Steps to Align Sales & Marketing Teams!

The sales team gets to hear from buyers day in and day out. Thus, the

Top 10 pieces of Profound Business Wisdom | CEO@BookMyShow

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was

Storytelling for Business | Writing Anecdotes Made Easy

What is an anecdote? An anecdote is a short amusing or interesting story about a

Top 6 Strategies to Negotiate in Business ? | Chris Voss

Negotiation is not: I win! You Lose! Negotiation is a collaboration between the two parties.

Voice & Vision Questionnaire | By Craft Your Content

Yesterday I came across a writing course by “Craft Your Content“. Their tagline is “Helping

Empower your team to sell like a Pro using the Einstein playbook

Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80%

Proven Strategy to Align Sales and Marketing teams!

Do you have a Smarketing team? (Unified) Or A Sales team and A Marketing team.

How to create Buyer Persona? | Template | Xtensio

What is a Buyer Persona? Buyer Persona is a sketch of person who is most

Buyer’s Journey | How to Delight Your Customers?

The buyer’s journey does not end as soon as he buys the product. Rather a

HubSpot ROI | Is it worth investing?

For any investment, if you can earn decently more than what you have invested, it’s

HubSpot ROI | Is it worth investing?

For any investment, if you can earn decently more than what you have invested, it’s

E-Learning | How to align Sales Process with Buyer’s Journey?

Case Study | Business Review | Seriously Addictive Mathematics What’s in it for YOU? This

How can Wrong Business Decisions Cost You More Money?

It all started in a discussion the CEO of a niche services company. I just

Buyer’s Journey | Why do People Buy Your Product?

Do you know why people buy your product? If you succeed in finding the right

Marketing | How to write emails that get opened?

Knowing the purpose of writing helps you write better. Be it a Newsletter or a

Buyer’s Journey | How to get more customers?

Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity)

5 levels of value in Business | Why your Buyers Buy?

Whether your business is indispensable or instantly replaceable is the name of the game. There are

How to hire a Sales Rep in 2021? | 5 must have traits

Need to hire a Sales Rep? What’s your hiring strategy? Before that. Has it ever

TOP 25 Micro-Learnings in SALES in just 5 minutes!

Like-ability is one key to a successful deal. If you are likeable – the chances

How to develop a culture of micro-learnings in sales?

Micro-Learnings Vs Full-Fledged Classroom Trainings! Most classroom trainings are ineffective. Here is Why? Imagine a

UpSell | Cross-Sell | Increase Sales

Upsell: To sell a more expensive version of a product the customer is considering to

How JTBD- “Job To Be Done” theory helped McDonald’s ?

By using JTBD – “Job To be done” theory McDonald’s increased its milk shakes sales

Why schools do not need a mobile app? | Part 1

Before we try to increase sales; “let’s take a deeper understanding of buyers and users

Why schools do not need a mobile app? | Part 1

Before we try to increase sales; “let’s take a deeper understanding of buyers and users

Buyer’s Journey | Proven strategy to increase sales!

  The more you understand your buyer and his buying process the better sales you

“How Celebrity Fitness Gym LOST a potential client ?”

  Here is the story of the gym ….. This January again, like every year,


Don’t think of this as a just another article on sales tips. We promise that

How to Stop Negative Reviews from Employees on Glassdoor?

Today, my manager asked me to write a post on how can the companies prevent

Online Grocery | 100s of Hot Leads but fractional conversions?

Did you do your homework before opening up your online grocery store? I am sure,

Sales Bytes | Don’t be a Crocodile Salesman!

What’s your sales strategy ? Is it to bombard the user with the plethora of

7 Step Secret formula for Crafting Engaging Content Piece

Today, when you write a content piece, you don’t want it to sound like 4

Sales Bytes | Why You Should Change Your Cold Email Approach?

While working on some cold reach-outs, I decided to read a bit about common mistakes

How to avoid the fear of rejection while doing follow-ups? Sales

As salespeople, we hear a lot about fear of rejection. Most Sales Leaders believe that

Sales Bytes | Take care of your existing clients!

Salespeople understand that prospecting is important, but very few recognize that building relationships with existing

Sales Bytes | Persuade prospects to buy, Don’t Manipulate!

I read an article today that talked about the science behind why people react a

Sales Bytes | Dodge “I’ll get back to you” situation !

How do you deal when the client simply says, “I’ll get back to you”? This

Sales Bytes | Say “Thank You” after closing a deal!

It is important to say a thank you in any situation, whether after closing a

Sales Bytes | Ask Questions to your Prospect?

Working in sales, I’m sure we’ve all had to deal with rejection on multiple occasions.

Create “Personalised Outreach” Using “Trigger Opportunities” | Sales

Many salespeople struggle to create personalized outreach to help with their prospecting. One proven way

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