I was given a task…. I had to write an engagement email for our subscribers. The mail’s content needed to be about “How to help the sales team make a transition to CRM from Spreadsheets?”...
Today, when you write content, you don’t want it to sound like just another version of the same topic. You don’t want your content to get added to the category of Mirage Content, but you want to...
“The art of copywriting lies in transforming products from just another shiny product on the shelf to a beautiful object of desire and need.” Before diving into the learning experience, let’s start with...
96 Emails, 10 Replies, 7 Calls Landed – How did we get such incredible success in a cold reach-out? Cold reach outs suck! We’ve converted this entire blog in PDF form that you can download and save for...
TL;DR: No client logo? No problem. Learn seven actionable ways to turn anonymous B2B case studies into persuasive marketing tools that win trust and close deals. As a B2B marketer, do you consider writing...
B2B SaaS Case Study: 7 Mistakes You Must Avoid The most common mistake anyone can commit while preparing a case study is prioritising the organisation’s promotional message over the audience’s informational...
Most people keep their case studies gated, i.e., their website visitors can download them only in exchange for their email address. It is the wrong approach. Here is why! Gated content doesn’t signal Google...
I have a confession to make. Being a tech geek and a big Apple fan, I cannot bring myself to stop visiting Apple’s web pages and see what is on offer. Yet there is a side to me that clearly knows I’m a...
Persuasive Copywriting Tips Inspired by Apple Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett “Your new superpower”, “Light. Years Ahead”, “Mega...
SaaS Copywriting Tips Backed by Real Examples There are many copywriting tips for SaaS businesses, but we decided on 22 as it went with the theme – tip #23 😊 Crafting your copy just the right way — however...
The secret to editing the work is simple: you need to become its reader instead of its writer. – Zadie Smith The Heart Of Content Whether you are editing material supplied by the client or by other writers,...
