As a B2B marketer, do you consider writing an anonymous case study as being dealt a bad hand? A client

The most common mistake anyone can commit while preparing a case study is prioritising the organisation’s promotional message over the

Most people keep their case studies gated, i.e., their website visitors can download them only in exchange for their email

I have a confession to make. Being a tech geek and a big Apple fan, I cannot bring myself to

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett “Your

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The secret to editing the work is simple: you need to become its reader instead of its writer.  – Zadie

I was given a task to write an engagement email, to be sent to our subscribers. The mail’s content needed

Today, when you write a content piece, you don’t want it to sound like 4 other content pieces that talk