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Value Levels in Business That Drive Buyer Action Whether your business is indispensable or instantly replaceable is the name of the

Today, my manager asked me to write about how companies can prevent employees from leaving negative reviews. Since I haven’t

The Story of the Gym This January, like every year, I made a resolution to lose weight. A friend recommended

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading Jim

Meeting an Entrepreneur Struggling to Get Customers I recently had a Zoom call with an entrepreneur, we’ll call him Ryan

What’s your sales strategy? Do you bombard prospects with a plethora of information about your product or service? If yes,

On January 20, 2025, DeepSeek AI launched—and the tech world felt it. Built in China for under $6 million, it’s

Today, when you write content, you don’t want it to sound like just another version of the same topic. You

While working on some cold reach-outs, I decided to read about common mistakes in cold emails. One approach made me

“The art of copywriting lies in transforming products from just another shiny product on the shelf to a beautiful object

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of

SaaS marketing budgets have always been a balancing act—too little, and you risk fading into the noise; too much, and

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