What is a Buyer Persona? A Buyer Persona is a representation of the person most likely to buy your product

Do you know why people buy your product? If you can answer this question correctly, you can sell better. Every

By using JTBD – “Job To Be Done” theory McDonald’s increased its milk shakes sales by 7 times. Want to

Whether your business is indispensable or instantly replaceable is the name of the game. There are 5 levels of value in

Did you do your homework before opening up your online grocery store? I am sure, You did! But did you

Your website has the power to be your most effective 24×7 salesperson. All you need to do is build it

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares doubled on the

The buyer’s journey does not end as soon as he buys the product. Rather a buyer’s journey continues until the

Case Study | Business Review | Seriously Addictive Mathematics What’s in it for YOU? This post shares a classic example

Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity) today over zoom and discussed

The more you understand your buyer and his buying process the better sales you will make. Does this make sense