Content Strategy | They Ask, You Answer Create the single best resource for your niche, and you won’t have to worry about selling your product. Content is a winner-takes-all game. The top 1% of content...
Sales success isn’t just about closing deals. It’s about understanding psychology, communication, and persistence. The best salespeople continuously refine their approach, learning from every interaction....
Micro-Learnings vs. Full-Fledged Classroom Trainings Most classroom training programs fail to be effective. Here’s why: Imagine a group of 15 sales professionals attending a classroom training session....
By using JTBD – “Job To Be Done” theory McDonald’s increased its milk shakes sales by 7 times. Want to know How? Understanding why customers buy a product rather than just focusing...
Value Levels in Business That Drive Buyer Action Whether your business is indispensable or instantly replaceable is the name of the game. There are 5 levels of value in a business. Climbing up this...
Today, my manager asked me to write about how companies can prevent employees from leaving negative reviews. Since I haven’t run a company myself, I decided to research and speak with industry professionals....
The Story of the Gym This January, like every year, I made a resolution to lose weight. A friend recommended Celebrity Fitness Gym, and I was excited to try it out. Their 7-day free trial seemed like the...
Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading Jim Collins’ book “Good to Great”, I came across Boeing’s story of a SUPER BOLD move!...
Meeting an Entrepreneur Struggling to Get Customers I recently had a Zoom call with an entrepreneur, we’ll call him Ryan (not his real name). His biggest challenge? Getting more customers. Feeling incredibly...
What’s your sales strategy? Do you bombard prospects with a plethora of information about your product or service? If yes, your sales approach might be at risk of falling into the crocodile sales trap....
On January 20, 2025, DeepSeek AI launched—and the tech world felt it. Built in China for under $6 million, it’s going head-to-head with giants like OpenAI, which has spent hundreds of millions refining...
Today, when you write content, you don’t want it to sound like just another version of the same topic. You don’t want your content to get added to the category of Mirage Content, but you want to...
