Not all SaaS products are built the same—and neither are case study writers.

Crafting case studies for B2B SaaS isn’t just writing; it’s storytelling at its finest. You need case study writers who can craft these customer success stories with the depth, strategy, and finesse it deserves. Why?

Case studies are the trust builders, sales enablers, and conversion drivers. According to the 2025 B2B Content Marketing Outlook, case studies remain among the most effective tools for influencing buying decisions.

But here’s the thing: crafting a truly impactful case study isn’t just about following a template—it’s about telling a story that resonates, persuades, and sells. Sure, AI tools like Deepgram promise quick solutions and freelance writers on platforms like Fiverr and Upwork offer budget-friendly options. 

However, when it comes to capturing nuance, establishing authority, and driving results, nothing compares to a content marketing agency with expertise in crafting B2B SaaS-related content. In this article, we’ve curated a list of seven content marketing agencies that specialize in creating compelling B2B SaaS case studies.

Top 7 Professional Case Study Writing Agencies for B2B SaaS Companies

Did you know that 53% of decision-makers still rely on case studies when assessing potential vendors? The right agency doesn’t just create content—it strategically captures your brand’s value and presents it in a way that inspires confidence. 

For B2B SaaS companies navigating intense competition in the market, this means finding the right partner who can transform data and testimonials into compelling narratives that resonate with decision-makers. To make your search easier, we’ve curated a list of the top 7 case study writing agencies for B2B SaaS brands:

1. Concurate
2. Case Study Buddy
3. Uplift Content
4. Goodman Lantern
5. Radix Communications
6. The Blogsmith
7. Animalz

#1. Concurate

Concurate is a boutique content marketing agency renowned for crafting compelling case studies that don’t just attract traffic—they drive real business outcomes like leads, demo requests, user signups, and paying customers.

With a deep understanding of B2B SaaS challenges and opportunities, Concurate specializes in creating professional case studies that combine:

• Strategic insight to influence decision-makers,
• Storytelling for deeper emotional impact,
• Tactics to drive actionable results, and
• A PR-ready angle for seamless approvals.

Our expertise spans industries like LegalTech, FinTech, CXTech, and HealthTech, where highly skilled execution is essential. At Concurate, we deliver case studies that inspire confidence and position your brand as a trusted leader.

Source – Concurate

Our Process of Approaching Case Study Writing

At Concurate, every case study begins with a meticulous process to understand your product’s features and benefits. Then, we start with in-depth interviews, either with your clients or your account managers, if your clients are unavailable for an interview. The purpose of these interviews is to figure out in detail how exactly your product helped the client and how your client’s experience was when engaging with your team. Because in B2B,  besides the product, the way the team engages also matters a lot. Our interview questions are designed not just to gather surface-level details but to uncover the hidden details and insights that help us tell a compelling customer success story. You can access the template we use for this process by filling out the form below:

Our 6-Step Case Study Writing Process Summarized

Step 1: Pre-Interview Preparation

We gather key details about your product and client to ensure we understand the context before proceeding. During this step, we access product websites, solution briefs, press releases, annual reports, etc.

Step 2: Conducting In-Depth Interviews

We interview your account managers and/or clients based on availability. If direct interviews aren’t possible, we request recordings or transcripts to gather the necessary information. We take the route of anonymous case studies if the clients can’t participate due to privacy restrictions.

Step 3: Crafting a Compelling Narrative

Our expert writers transform raw insights into compelling, goal-aligned narratives using strategic storytelling techniques.

Step 4: Putting Case Studies in Tailored Formats

We create case studies in various formats—blog style, one-pager, slide deck, and/or LinkedIn carousel posts—based on your requirements.

Step 5: Review and Feedback

We share the draft for your review, ensuring it reflects your client as a hero and your product as a hero’s sidekick so that anyone reading the case study feels inspired to take action. Besides a compelling narrative, we adhere to your brand messaging and visual guidelines for consistency.

Step 6: Finalization

After approval, we provide the final version in your preferred format—Google Docs or PDF—with optional design upgrades as preferred.

Throughout the process, Concurate provides regular, timely updates and collaborates closely with your team to ensure the case study meets the highest standards of quality and relevance.

Recommended Read: 15 B2B SaaS Video Case Study Interview Questions 

What Sets Concurate Apart in Crafting B2B SaaS Case Studies?

We believe that writing B2B SaaS case studies isn’t just about narrating wins—it’s about painting a story that resonates, builds trust, and drives decisions. At Concurate, we approach case studies with a mindset that’s not just different but distinctly better:

1. Removing Blockers, Creating Solutions

Client hesitations? No problem. If a client can’t participate, we anonymize the story while keeping the impact intact. This flexibility ensures the case study gets done, no matter what.

2. Making It About the Client

We turn case studies into aspirational PR moments for your clients. Instead of framing their challenges, we spotlight their ambitions, their growth, and their collaboration with you—making approvals frictionless.

3. The Team Behind the Product

B2B SaaS is more than just tech; it’s about people. We weave in how your team partners with clients, showcasing not just what your product does, but the people who make it happen.

4. Buyer Psychology, Perfected

We understand the nuances of B2B buying decisions. Every word, every angle is crafted to resonate with your buyer’s thought process, nudging them closer to saying, “Yes, this is what we need.”

5. Storytelling That Transports

We don’t just write case studies; we create experiences. Our storytelling makes readers feel as if they’re walking in your client’s shoes, seeing your solution through their eyes.

6. Multi-Format Brilliance

One size doesn’t fit all. Whether it’s a blog post, a sleek PDF, an attention-grabbing one-pager, or a compelling video, we package your case study in formats that fit your industry and audience like a glove.

Clientele: Diverse Industries, Global Reach

At Concurate, we take pride in crafting compelling case studies for a diverse range of B2B Saas products spanning numerous industries, including fintech, healthcare, and telecommunications. Our global clientele spans continents, reflecting our ability to tailor narratives to resonate with diverse cultural and market nuances.

While client confidentiality limits us from sharing specific names, our portfolio includes numerous success stories that have driven measurable results. Curious about how we can do the same for you? Block our calendar to discuss your goals and explore how Concurate’s tailored approach can amplify your brand’s impact.

Pricing: Tailored for Value and Flexibility

At Concurate, our case study packages start at just USD 1,500, offering exceptional value for a comprehensive process that includes in-depth interviews, meticulous research, impactful writing, and two rounds of revisions. 

Need more? Our packages are fully customizable, allowing you to add enhanced formats or bespoke design elements to ensure your case studies stand out and deliver maximum impact.

#2. Case Study Buddy

Case Study Buddy specializes in crafting scalable case studies and video testimonials for midsize to enterprise-level businesses. The agency’s case study offerings include various formats, such as narratives, snapshots, Q&A blog posts, slide decks, and social imagery. 

Source – Case Study Buddy

Case Study Buddy follows a streamlined process covering everything from strategy and interviews to approvals and final packaging, ensuring a seamless experience. Their portfolio features industry-leading brands like HubSpot, Calendly, and Loom, demonstrating their expertise in delivering scalable and measurable results.

Pricing: Individual assets start at USD 4,725, while packages of three or more range from USD 5,500 to USD 10,000.

#3. Uplift Content

Uplift Content is a content writing agency offering a range of services, including blog posts, white papers, eBooks, and case studies for high-growth SaaS companies. Trusted by clients like ClickUp, WalkMe, and Okta, their case studies help businesses close deals faster by highlighting real-world problem-solving and measurable outcomes.

Source: Uplift Content

Their case study services include three tailored packages:

• Story Foundation ($1,500): A long-form case study detailing challenges, solutions, and results.
• Story Essentials ($1,750): Includes a long-form story, sales slides, and three social media posts.
• Story Showcase ($2,500): Adds a one-page summary to the essentials, with an optional blog post for an additional $750.

Uplift Content also provides video and audio testimonials and professional case study design services.

Editor’s Note: Did you know the most common mistakes novice writers make with B2B case studies?

Here are a few:

• Mediocre titles that fail to grab attention.
• Overuse of jargon and complex language that repels readers.
• High-friction calls-to-action that discourage prospects.

Avoiding these pitfalls is crucial to maximize your case study’s impact. Hire seasoned writers who can deliver results—always review their samples before committing.

#4. Goodman Lantern

Goodman Lantern is a content creation agency offering various services, including blog posts, white papers, and case studies. Trusted by well-known brands, they cater to clients across North America, Europe, Asia, and beyond, ensuring localized content that resonates with diverse audiences. Their expertise spans industries like SaaS, real estate, fintech, and telecom.

Source: Goodman Lantern

For case studies, Goodman Lantern focuses on content development and execution. They manage writing and approvals, ensuring timely delivery while meeting client requirements. Their ability to adapt to different markets and industries allows them to create content that fits diverse business needs.

Pricing
Goodman Lantern offers customized pricing based on the scope and complexity of each project.

#5. Radix Communications

Radix Communications is a B2B tech-focused content agency offering a wide range of copywriting services, including blog posts, ABM campaigns, and case studies. 

Source: Radix Communications

The company manages the case study writing process from start to finish, including interviews, writing, and approvals. 

Pricing
Radix offers upfront, all-inclusive pricing based on project requirements. Their quotes cover interviews, project management, and up to two rounds of revisions.

#6. The Blogsmith

The Blogsmith is a content agency specializing in data-driven SEO and content marketing services. Their offerings include blog posts, white papers, eBooks, and case studies tailored for B2B brands. Notable clients include Clearscope, Klaviyo, Cin7, and Pagely.

Source: The Blogsmith

For case studies, The Blogsmith focuses on every step of the process. Their experienced writers conduct client interviews to gather insights, craft narratives that showcase results, and offer design support for final products that align with client branding.

Pricing
The Blogsmith provides customized pricing based on project scope, ensuring flexibility for various client needs.

#7. Animalz

Animalz is a content marketing agency offering multiple services, such as blog posts, white papers, and case studies. With a focus on B2B SaaS companies, startups, and venture capital firms, they are known for their emphasis on quality and results to support client goals.

Source: Animalz

Case studies are part of Animalz’s service offerings, designed to highlight customer success stories and drive measurable results. The agency has worked with brands like SupportLogic and Frontify to generate leads through tailored content strategies. Their approach combines storytelling and data to craft assets that align with business objectives.

Pricing
Animalz provides customized pricing based on the scope and complexity of each project.

When Concurate Makes a Perfect Choice for B2B SaaS Case Studies?

In the world of B2B SaaS, your success stories deserve more than just words on a document—they need to captivate, convert, and communicate the true essence of your brand’s value. That’s where Concurate comes in. We’re not just writers; we’re storytellers, engineers, strategists, and optimization experts dedicated to transforming your product wins into powerful narratives that inspire action.

Whether it’s crafting anonymous case studies that balance confidentiality with impact or ensuring every detail reflects your industry’s nuances, we go beyond the surface. With our unique blend of engineering and marketing expertise, we understand the intricacies of your product and your audience. Every case study we produce is crafted to resonate deeply with decision-makers, showcasing measurable outcomes and aligning with your business goals.

But we don’t stop there. At Concurate, we optimize your case studies for visibility and reach. By leveraging advanced SEO and Generative Engine Optimization (GEO) techniques, we ensure your stories are discoverable on Google and other popular platforms, driving organic traffic to your business. Our case studies are so good that our clients immediately approve them with no second thoughts. Don’t believe me? Here’s proof:

Are you ready to elevate your customer success stories to the next level? Then book our calendar today and see firsthand what difference Concurate can make in amplifying your brand at a budget you would love. 

Frequently Asked Questions 

#1. What does a case study writer do?

A case study writer is like your brand’s storyteller. They turn the wins your clients achieved with your products and services into engaging narratives that build trust and drive action. For B2B companies, this means showcasing challenges solved, results achieved, and capabilities proven—creating stories that bring buyers close to purchasing your products and services.

#2. How to choose the right case study writer for B2B SaaS?

Choosing the right case study writer is about finding someone who goes beyond the basics. They should understand the nuances of SaaS, dive deep into your customer stories, and bring out the unique value your brand offers. It is a good idea to look for someone who can balance storytelling with strategy—crafting narratives that aren’t just compelling but also drive impact and influence decisions.

#3. What makes agencies a better choice than freelancers for case study writing?

Agencies offer more than just writing; they provide a cohesive team of experts—writers, editors, and strategists—who ensure your case studies are polished, professional, and strategically aligned with your goals. Unlike freelancers, agencies excel at handling complex projects, delivering consistency, and maintaining accountability. They also bring a structured process that captures insights often overlooked, ensuring your story resonates and drives impact.

Curious about the differences? Discover five reasons why agencies outperform freelancers for case study writing in our detailed blog post. 

#4. What are key considerations to look for when hiring an agency?

When hiring an agency, review their portfolio and past case studies to assess their expertise and track record in your industry, especially B2B. Consider their pricing and evaluate whether their services provide a strong return on investment. Finally, client testimonials and reviews can offer valuable insights into their reliability, quality of work, and ability to meet deadlines. For a proven partner in crafting impactful case studies, explore Concurate.

#5. What makes a great video case study?
A great video case study captures attention and delivers impact through:

• Compelling storytelling: Use a relatable, high-impact narrative that resonates with the audience.
• Relatable pain points: Address challenges faced by the client that your product solved.
• Measurable outcomes: Highlight data-driven results, like increased efficiency or revenue.
• Dynamic visuals and audio: Enhance your narrative with engaging visuals, music, and sound design to evoke an emotional connection.
• Interactive elements: Add clickable elements like CTAs within the video to encourage immediate action and improve conversions.
• SaaS product showcasing: Provide a behind-the-scenes view of your product in action.

For more details and examples of some top video case studies, this blog post will surely inspire — 10 Best Case Study Video Examples You Can Copy to Build Trust for Your SaaS Business.

#6. What are some common mistakes to avoid while writing B2B SaaS case studies?

When crafting B2B SaaS case studies, avoid these common pitfalls:

• Gating the case study: Prevent search engines from indexing your content by requiring email access.
• Weak titles: Opt for compelling, SEO-friendly titles that include client names, pain points, and results.
• Jargon-heavy writing: Keep the tone simple, relatable, and free of excessive acronyms.
• Lack of social proof: Incorporate client quotes, titles, and visuals for credibility.
• Unactionable CTAs: Ensure calls-to-action are clear and easy to act on.
• Poor storytelling: Frame your client as a hero, weaving emotional and relatable narratives.
• Missing emotional connect: Highlight human reasons for adopting your product or service.

For a detailed breakdown of these mistakes, explore our article on 7 Mistakes to Avoid While Writing B2B SaaS Case Studies.

#7. What are the best practices for writing impactful B2B SaaS case studies?

Here are some best practices for crafting compelling B2B SaaS case studies:

• Focus on a hero story: Position your client as the hero overcoming challenges with your solution.
• Highlight measurable outcomes: Use specific metrics like ROI or revenue growth to show impact.
• Simplify for readability: Break up text with headers, visuals, and bullet points for easy skimming.
• Choose the correct format: Adapt the case study format (e.g., blog-style, one-pager, or video) to your audience’s preferences.
• Leverage storytelling: Use narratives to connect emotionally while maintaining a clear strategic focus.
• Use compelling CTAs: Encourage prospects to take action, like booking a demo or starting a trial.

For more information, read our detailed article on 8 B2B SaaS case study best practices.

#8. How can you effectively promote B2B SaaS case studies?

Promoting B2B SaaS case studies effectively involves both conventional and novel approaches:

• Social Media: Share on LinkedIn, tag clients, and engage with relevant groups.
• Email Marketing: Send case studies to your subscriber list for targeted visibility.
• Website Placement: Showcase case studies prominently on your homepage or landing pages.
• Internal Advocacy: Encourage team members to share the case study with their networks, adding personal insights.
• SEO Optimization: Publish blog-style case studies to attract organic search traffic.

For more strategies, read our detailed article on promoting case studies for increased outreach.

#9. How Do You Create Anonymous B2B Case Studies That Convert?

Anonymous case studies can be just as impactful as attributed ones with the right approach:

• Highlight genuine problems: Focus on the challenges your client faced and how your solution addressed them.
• Show measurable results: Share outcomes with specific metrics, such as increased ROI or reduced inefficiencies, without naming the client.
• Use storytelling: Transform the journey into a compelling narrative, positioning the client as the hero.
• Incorporate visual proof: Blurred visuals, charts, or graphs can make the story more relatable while maintaining confidentiality.
• Contextualize in your portfolio: Complement anonymous case studies with named ones to build trust.

Learn how to craft impactful anonymous case studies with these expert tips.