| TL,DR: Insurtech buyers want clarity, proof, and trust before anything else. This list highlights agencies that know how to explain complex products simply and help brands show up where high-intent buyers are already searching. |
Insurance has always been a category people only think about when they absolutely need it. However, the domain has evolved with the advent of tech. There are now more digital-first competitors, long sales cycles that stretch even further, and buyers who default to the handful of names they already recognise.
In insurtech, you’re not just selling a policy, you’re fighting for recall in a market where most prospects aren’t actively shopping, and when they finally are, you’re one of twenty tabs open.
Add complex products that need simple storytelling, and the pressure to win trust before you ever win a conversation, and the challenge becomes obvious. How do you stand out in a space where everyone looks interchangeable?
That’s where specialised insurance marketing agencies come in. These agencies can help you build recall value, improve credibility, and generate consistent demand in a category where attention is earned slowly and lost instantly.
Top 8 Digital Marketing Agencies for InsurTech Companies
When you look at the InsurTech landscape, you notice something interesting. The companies that are visible everywhere are rarely the ones with the biggest portfolio. They are the ones who understand momentum and know how to build it.
The agencies listed below bring a mix of strategy, creativity, and industry context that supports the kind of growth InsurTech teams work toward every day.
- Concurate
- Jacobs & Clevenger
- Stratosphere
- Amsive
- Insurance Marketing Partners
- Musselwhite Marketing
- Agency Marketing Machine
- Bird Marketing
Let’s explore each one by one.
1. Concurate
At Concurate, we get what Insurtech teams go through. We know that you are not short of content. Most companies in this space publish plenty, yet nothing meaningful seems to shift. You invest in articles, explainers, and walkthroughs, but the traffic stays soft, and the pipeline barely moves. That is usually when founders tell us they want content that finally moves the needle.
That is the work we enjoy the most. We write the kind of pieces that fill your funnel instead of filling your blog archive. For instance, if you are selling insurance in a market like New York, you might already know how specific buyer intent can be. People do not browse casually. They present a question, scenario, or problem that needs answers .
Source – Concurate
This is where programmatic SEO becomes incredibly powerful. You can create hundreds of high-intent, location-based, or product-specific pages or blogs that answer the exact questions people are asking every day.
For example, if someone searches for maternity insurance in Brooklyn, fire insurance for small warehouses in Queens, or property insurance requirements for co-ops in Manhattan, you can have pages that speak directly to those needs. The volume adds up fast when every page answers one clear, specific intent.
At Concurate, we create content that meets that moment. We turn complex features into simple explanations that brokers, underwriters, and enterprise buyers can evaluate quickly. We build pages that your market is actively searching for. We also create sales enablement and demand generation assets that can help your team handle objections with less friction.
If you want to see what this looks like in practice, you can check out how we doubled the number of leads for one of our clients. It shows exactly how a focused content system helped a client attract qualified inbound leads consistently.
If you feel your content is working hard but not really working for you, we should talk. Your team already knows the product, but we help the market understand it.
Notable Clients: Datacipher, RatioTech, Scanwriter, Inspire IP, Triangle IP, and many more.
Pricing: Our partnerships typically range from USD 5,000 to USD 7,500 per month, with project-based engagements starting at USD 3,500.
2. Jacobs & Clevenger
Jacobs and Clevenger has worked with insurance brands for years. Their focus has been direct marketing, lead generation, and acquisition programs for established carriers. The team highlights its long experience in insurance, along with a process-driven approach to improving response rates.
Source – Jacobs & Clevenger
For InsurTech companies, the value mainly comes from their comfort with regulated products and multi-channel communication. Since they have handled campaigns across direct mail, email, and digital channels, they understand how to present insurance offerings clearly without creating compliance issues.
Notable Clients: Humana, The Hartford, Mutual of Omaha, Allstate, Physicians Mutual, Church Mutual, PDRMA
Pricing: Pricing is not listed publicly. Projects are quoted based on scope and campaign requirements.
3. Stratosphere
Stratosphere is an insurance-focused marketing agency that builds websites and digital campaigns for independent agencies, brokers, general insurance providers, and carriers. Their services include website development, SEO, content, social media, advertising, and reputation management, all structured around the way insurance businesses present their products online.
Source – Stratosphere
Because their entire platform is built around insurance workflows and industry-specific communication, teams working on digital insurance products can use their templates and tools to create a basic online presence quickly. Their sites come with pre-built product pages, lead forms, and integrations that fit common insurance use cases without needing heavy customization.
Notable Clients: I.C. Insurance, Anderson Insurance Affiliates, Enterprise Coatings Pro, Doc Insure, Greenfield Insurance, Tompkins
Pricing: Their insurance website package starts at $149 per month, with a one-time setup fee of $2,000.
4. Amsive
Amsive is a performance marketing agency that works with insurance carriers and other financial brands. Their focus is on using audience data, segmentation, and consumer intelligence to shape marketing programs across direct mail, digital, creative, and analytics. Much of their insurance work centers on identifying policyholder segments and tailoring communication across acquisition, onboarding, and retention.
Source – Amsive
Some companies offering insurance related products partner with Amsive when they need help with targeting or audience modeling. The agency also supports teams with multi-channel execution, data analysis, and creative content built around insurance specific value points.
Notable Clients: Toco, Capitol Insurance, Hiscox, cinch
Pricing: Amsive does not publish pricing, and costs depend on the level of strategy, data, and execution involved.
5. Insurance Marketing Partners
Insurance Marketing Partners focuses on helping insurance agencies shift from traditional marketing to online channels. Their services include website development, local search optimization, social marketing, email campaigns, paid search, and analytics.
Source – Insurance Marketing Partners
Most of their work is centered on supporting small to mid-sized agencies that want to build a basic digital presence or strengthen online lead generation.
Their programs are structured around one-on-one planning, where agencies choose from different online marketing tactics depending on whether their goal is awareness, retention, or acquiring new business. The company also emphasizes ongoing support and uses a mix of search, social, email, and content to meet those objectives.
Notable Clients: They have not mentioned their clients publicly.
Pricing: They do not list pricing publicly, and costs vary based on the selected marketing tactics and program scope.
6. Musselwhite Marketing
Musselwhite Marketing offers digital services options such as SEO, email campaigns, paid search, social media, and ongoing website upkeep. Their seven-pillar structure gives insurance companies a clear way to keep their online presence active without juggling multiple vendors or platforms.
Source – Musselwhite Marketing
A lot of their work centers on helping teams keep pace with shifting buyer behavior. Whether it’s staying visible through search or maintaining consistent communication with prospects, their programs are built to support agencies that want steady digital traction. They also offer Persystent AI, a newer arm of their business that adds automation and AI-driven content support to the mix.
Notable Clients: Asnoa, Databox, Smart Choice, CNBC.
Pricing: Pricing is not publicly shared and varies based on the specific mix of digital and AI-driven services selected.
7. Agency Marketing Machine
Agency Marketing Machine positions itself as a one-stop shop for insurance agencies that want marketing support without managing multiple vendors. Their offering covers branding, website updates, ad management, monthly newsletters, local SEO, reviews, email campaigns, social content, and even community-focused programs like giveaways or video FAQs.
Source – Agency Marketing Machine
The appeal for fast-moving insurance businesses is the structure. Teams get access to a wide mix of creative and technical specialists, along with the option to run the entire program hands-off or plug into only the tools they want.
Notable Clients: Bevco Insurance, GJ Insurance Group, Navarro Insurance Agency.
Pricing: Their pricing ranges from essential plans for solo agents ($125–$900 per month) to full growth programs for expanding agencies (around $1,500 per month), with multi-location teams paying up to $1,995 per month for complete done-for-you coverage.
8. Bird Marketing
Bird Marketing offers digital services that include SEO, PPC management, web design, and content support, aimed at insurance companies.
Their approach is built around improving online visibility and running targeted campaigns for different types of policies.
Source – Bird Marketing
For insurance and InsurTech teams, their offering include funnel setup, regional targeting, and compliance-aware campaign structure. These elements help companies that rely on consistent inbound traffic and need clearer acquisition pathways across multiple locations.
Notable Clients: Supermicro, St. James’s Place, Aramex, Huawei, Fahad Alrajhi Group, Snappic.
Pricing: They don’t list set prices. A proposal is provided after they review the website and understand the required scope.
How We Shortlisted These Agencies Without Overcomplicating It
We kept things simple. Instead of looking at every agency on the internet, we focused on the ones that actually understand how insurance and insurtech brands grow.
Some teams showed a clear pattern of doing real work in regulated categories. Their websites, case studies, and client outcomes made it obvious that they weren’t guessing their way through insurance marketing.
Others stood out because they knew how to handle long sales cycles, compliance-heavy messaging, and the kind of content that brings in high-intent traffic.
After comparing execution quality, client proof, and depth of expertise, the above agencies were the ones that consistently delivered work that insurtech teams can rely on.
How to Evaluate a Digital Marketing Agency Before You Sign Anything
Let’s be honest. Picking a marketing partner in insurance or insurtech is tricky. Everyone looks polished on the surface, so the real work is figuring out what actually matters underneath.
- Start by looking at whether they understand regulated industries. If their past work shows they can simplify complex products without diluting accuracy, that’s already a good sign.
- Then check how they think about intent. An agency that only talks about brand awareness but never mentions high-intent content, conversions, or sales enablement will slow you down.
- Pay attention to how they measure success. If their reporting only shows traffic and impressions, they’re not aligned with the metrics that matter to you.
- Most importantly, see how they communicate. If you already feel confused in the sales call, the project won’t magically get clearer later.
Take your time here. The right agency will feel like a partner you can actually build momentum with, not someone you have to manage.
Before You Scroll Further, Here’s What You Can Start Doing Today
Let me say this upfront: you don’t always need a huge team or an agency to make real progress. A few simple fixes can start shifting momentum almost immediately.
1. Make your product pages clearer: If a broker or buyer can’t understand what you offer in 30 seconds, rewrite the page in plain language. Because we know, clarity itself increases conversions.
2. Add content that answers real buying questions: People search for things like pricing, alternatives, comparisons, or questions like Is this right for me? If you don’t have content that answers these questions, you’re losing qualified leads.
3. Show proof upfront: Try to move testimonials, results, screenshots, or case studies higher on your website. Buyers trust what they can see immediately.
4. Improve how fast people get to the next step: If booking a demo or requesting a quote takes more than one or two clicks, simplify it because fewer steps are equal to more leads.
5. Share your content where your buyers actually spend time: If brokers or business owners are active on LinkedIn, show up there consistently. Even one strong post a week builds recognition.
These small changes add up quickly. Once the basics start working, that’s when the Concurate approach can help you scale it much further.
Why Concurate Is a Smart Partner for Insurtech Teams Ready for Real Momentum
At Concurate, we’ve spent years working with insurtech and financial services teams who want content that actually supports their growth, not just fills their blog calendar.
When we step in, the conversation is usually about alignment. That is, aligning content with how your buyers evaluate risk, compare providers, and make confident choices.
We’ve done this across multiple industries, including projects where we took highly technical products and turned them into content systems that attracted warm, ready-to-talk leads. Do you want a quick feel for how we approach this? Here’s one of our favorites: our work on B2B Saas Content Marketing.
If you’re looking for a team that cares about clarity, intent, and results, we’d love to collaborate.
Book our calendar and let’s map out what your growth story could look like.
Frequently Asked Questions
1. Why do insurtech companies need specialised marketing support?
Insurance products are complex, regulated, and often misunderstood. Most teams struggle to simplify risk, coverage, and claims workflows. A specialised agency helps turn those heavy concepts into clear stories buyers can trust.
2. How is marketing for insurtech different from marketing for other SaaS products?
Insurtech deals with sensitive life events like health, maternity, property loss, or compliance. Buyers want clarity and proof. So content must be more accurate, structured, while not evoking huge emotions when compared to general SaaS.
3. What type of content works best for insurtech brands?
Decision-focused content performs well: comparison pages, feature explainers, use-case walkthroughs, claims examples, pricing clarity pages, and trust-building resources like calculators or guides.
Disclaimer: The information presented in this article is compiled from publicly available sources, including company websites, industry reports, and social media. All trademarks, brand names, and logos mentioned are the property of their respective owners. This article is intended for informational purposes only.
