How to create a Buyer Persona? | Xtensio
What is a Buyer Persona? A Buyer Persona is a representation of the person most likely to buy your product
February 18, 2025
What is a Buyer Persona? A Buyer Persona is a representation of the person most likely to buy your product
The sales team interacts with buyers every day. This means they have a deeper understanding of buyer pain points. The
I recently had the opportunity to take a master class on the Art of Negotiation with Chris Voss. For me,
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Content Strategy | They Ask, You Answer Create the single best resource for your niche, and you won’t have to
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Micro-Learnings vs. Full-Fledged Classroom Trainings Most classroom training programs fail to be effective. Here’s why: Imagine a group of 15
By using JTBD – “Job To Be Done” theory McDonald’s increased its milk shakes sales by 7 times. Want to
Whether your business is indispensable or instantly replaceable is the name of the game. There are 5 levels of value in
Today, my manager asked me to write about how companies can prevent employees from leaving negative reviews. Since I haven’t
The Story of the Gym This January, like every year, I made a resolution to lose weight. A friend recommended
Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading Jim
