No fluff. Just proven strategies to turn content into leads, sales, and revenue.
By using JTBD – “Job To Be Done” theory McDonald’s increased its milk shakes sales by 7 times. Want to
Whether your business is indispensable or instantly replaceable is the name of the game. There are 5 levels of value in
Today, my manager asked me to write about how companies can prevent employees from leaving negative reviews. Since I haven’t
The Story of the Gym This January, like every year, I made a resolution to lose weight. A friend recommended
Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading Jim
Meeting an Entrepreneur Struggling to Get Customers I recently had a Zoom call with an entrepreneur, we’ll call him Ryan
What’s your sales strategy? Do you bombard prospects with a plethora of information about your product or service? If yes,
On January 20, 2025, DeepSeek AI launched—and the tech world felt it. Built in China for under $6 million, it’s
Today, when you write content, you don’t want it to sound like just another version of the same topic. You
While working on some cold reach-outs, I decided to read about common mistakes in cold emails. One approach made me
“The art of copywriting lies in transforming products from just another shiny product on the shelf to a beautiful object
The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of
