In a knowledge economy, a good business is a community with a purpose, not a piece of property. Charles Handy A community needs a “why” for invigorating its members to help it thrive, not just survive....
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin My heart sinks to even imagine the separation of two people madly in love with each other. I had tears...
“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” — Jonah Berger Do you still wait for the newspaper every day,...
A music box helped the company sing its way to 2000 Crores INR (264 million USD) in Revenue in 5 years From Sa Re Ga Ma’s Carvaan, we learn that creating a great product is one thing; positioning it in...
LinkedIn isn’t the biggest social media platform out there. Neither is it the first choice of (digital) marketers to promote their business on social media (If you are wondering, Facebook gets the...
Even 5-6 years ago, SaaS content marketing was almost a greenfield. Only a handful of companies knew what they were doing. As a result, there were a lot of trials and errors going on. Since then,...
We help our clients publish books to establish thought leadership. As we believe, books are a great way to showcase author’s experience and hold in the domain. The most recent one that we are working...
It’s challenging to gain the attention of people in today’s fast-moving world. Agree? In all honesty, yes, it’s true! But, when there is a will, there is a way. People still pay attention...
“The most underrated piece of marketing advice is that you’ve got to name something.” – Dave Gerhardt, Ex-VP of Marketing at Drift We’ve converted this entire blog in PDF form that you can download...
“Empowering Independent Business Owners Everywhere” How can I Sell Snowboards Online? Tobias Lütke, aka Tobi, a computer programmer by trade, had a keen interest in skiing. In 2004, he decided to start...
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have...
“Humanity, ethics and quality are at the core of Starbucks marketing strategy.” We’ve converted this entire blog in PDF form that you can download and save for later reading (or sharing with your...
