The more you understand your buyer and their buying process, the better your sales will be.

Does this make sense to you?

Let’s dig deeper.

#FoodForThought:

If you are selling a whitening toothpaste, who is your ideal buyer?

• A person with sensitive gums?
• A person with yellowish teeth?

The answer: The second buyer, someone with yellowish teeth.

Now, ask yourself:

• Do you know how to reach this buyer?
• Do you know how they can find your whitening toothpaste?

If you truly understand this and your product delivers on its promise, nothing can stop you from making high sales.

You want to increase your sales, don’t you?

Before you start, it’s crucial to map out your buyer’s journey. The step-by-step process they follow before making a purchase.

This process is called the Buyer’s Journey.

Understanding buyer psychology is key. Here’s how top B2B SaaS companies align content with the buyer’s journey to increase sales.

A Sample Buyer’s Journey: Child Care Center (CCC)

Here’s an example of a 7-step buyer’s journey for a Child Care Center (CCC):

1. Peeping into the buyer’s mind
2. Buyer searches for a CCC
3. Buyer visits the CCC’s website
4. Buyer calls the CCC for an appointment
5. Buyer visits the CCC in person
6. Buyer decides to enroll their child
7. Child’s onboarding & ongoing care

Want to improve lead conversion at each stage? Here’s how top companies capture leads with smart marketing strategies.

Here is a magnified view for each stage.

1. Peeping into the buyer’s mind.

2. Buyer searches for a CCC.

3. Buyer visits the CCC’s website.

4. Buyer calls the CCC for an appointment.

5. Buyer visits the CCC in person.

6. Buyer decides to enroll their child

7. Child’s onboarding & ongoing care.     

Content tailored to buyer intent makes a huge difference. See how SaaS brands create high-impact lead generation content.

What About Your Business?

• Do you run a Child Care Center?
  If yes, feel free to adjust this buyer’s journey based on your business perspective.
• Do you run a different business?
  If you need help mapping out your buyer’s journey, reach out to us. We’d love to assist you!

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

Need a Winning Content Strategy to Increase Sales?

At Concurate, we specialize in strategic content marketing that aligns with your buyer’s journey, helping you attract, engage, and convert customers.

Let’s discuss how we can accelerate your sales growth.

Block our calendar today!