Top 9 B2B Marketing Agencies for Sales Tech Companies

You can build a solid sales tech product and still feel invisible. Not because it doesn’t work.
But because nobody wants to be the person who replaces what already works fine.

Every sales leader already has tools they trust. Tools they’ve defended in meetings and tools their teams are trained on. So when your product shows up, the question isn’t what does it do? It’s why should I believe this will be better without creating risk.

That’s the trust gap.

And here’s the frustrating part. Even when buyers do start questioning their current stack, what if you don’t show up?  What if buyers never discover you among hundreds of options?

This is where sales tech companies get stuck. And this is exactly where marketing has to do more than generate noise.

Top 9 B2B Marketing Agencies for Sales Tech Companies

You see, sales tech marketing isn’t about louder campaigns or more content. It’s about helping buyers understand where your product fits, why it’s credible, and when it becomes the right choice. 

The agencies listed below understand long sales cycles, trust-led buying, and how sales tech products actually get shortlisted, evaluated, and adopted.

Here’s the lineup:

1. Concurate
2. Velocity Partners
3. Omniscient
4. Animalz
5. Heinz Marketing
6. New North
7. Codeless
8. DemandMaven
9. Rank Wizards

Let’s explore each agency one by one.

1. Concurate

If you’re building a sales tech product, chances are the problem isn’t capability, it’s perception.

Buyers may consider your product. But before that, they hesitate. They compare you to familiar names. They Google, skim, cross-check, and quietly move on if something feels unclear or unconvincing.

This is the gap Concurate is built to close.

Source – Concurate

At Concurate, we don’t start with channels or formats. We start with how your buyers actually make decisions. We try to understand: 

• The questions they ask in private 
• The objections they never say out loud 
• The moment where trust either clicks or disappears

For sales tech companies, this tends to show up in a few places. Missing comparison pages, use cases that stay too high-level, blogs that talk features but don’t calm buyer doubts, and gaps in visibility at the exact moment prospects are comparing tools.

Our work is about fixing those moments.

We’ve done this repeatedly across various SaaS platforms. Breaking down why some brands dominate “best” and “vs” searches, why others quietly lose mindshare, and how content can be rebuilt to show relevance, authority, and confidence. Not by stuffing keywords, but by answering buyer questions better than anyone else.

What this looks like in practice:

• High-intent SEO and comparison content that shows up when buyers are shortlisting tools.
• Case studies and use-case narratives that sound like real sales conversations, not marketing copy.
• Visibility across AI surfaces and answer engines so your product shows up where modern buyers ask questions
• Distribution across search, LinkedIn, and Youtube channels so content actually gets visibility across mediums. 

We don’t promise overnight spikes or vanity metrics. We focus on sustained visibility where it matters most, during evaluation and decision-making.

If you’re tired of explaining your product again and again on sales calls, that’s a signal. Your marketing should be doing that work before the call even happens.

That’s what we help you build.

Notable clients: Inspire IP, Triangle IP, Datacipher, Athena Security, and others

Pricing: Our partnerships typically range from USD 5,000 to USD 7,500 per month, with project-based work starting at USD 3,500.

2. Velocity Partners

Velocity positions itself around helping B2B companies tell clear, structured stories about complex products and markets. Their work typically combines marketing strategy, creative execution, and performance planning so messaging, campaigns, and distribution stay aligned rather than operating in silos.

Source – Velocity Partners

Their approach focuses on shaping narratives early, then carrying those narratives across brand assets, campaigns, and ongoing marketing programs. 

Much of their work sits at the intersection of positioning, content, and campaign execution, with an emphasis on consistency across touchpoints and measurable outcomes tied to broader marketing goals.

Notable clients: Geotab, OnProcess, CID, Sprint, LiveRamp

Pricing: Velocity does not disclose pricing on their website. Engagements are defined based on scope and project requirements following initial discussions.

3. Omniscient

Omniscient Digital operates as an organic growth agency focused on SEO, content, and search visibility across both traditional search engines and AI-driven discovery. Their services cover SEO strategy, technical SEO, programmatic SEO, digital PR, link building, analytics, and large-scale content production, with strategy typically grounded in deep upfront research.

Source – Omniscient

Instead of running isolated SEO projects, Omniscient structures its work around ongoing systems that evolve with changing search behavior. 

Their emphasis leans toward building topical authority, maintaining consistency in publishing, and adapting content to new discovery surfaces like AI answers and LLM-powered search, with performance reviewed continuously rather than at campaign endpoints.

Notable clients: Jasper, Smartling, Order.co, GatherContent, Vendr, TikTok Shop

Pricing: Omniscient lists a baseline for full-service engagements, with monthly retainers starting at approximately $10,000 and expanding based on program scope.

4. Animalz

Animalz focuses on content programs built around research, narrative depth, and long-term compounding value. Their services span thought leadership, SEO and Answer Engine Optimization, survey-driven whitepapers, LinkedIn-led distribution, and scalable content production. Much of their work blends proprietary research with structured content systems rather than standalone blog execution.

Source – Animalz

Their operating model leans heavily into shaping perspective and authority through consistent publishing across multiple formats, including zero-click discovery surfaces and AI-driven answer environments where buying opinions often form early.

Notable clients: Airtable, Amplitude, Atlassian, Auth0, Intercom, Okta, UiPath, Wistia

Pricing: Their pricing details aren’t published on the website. You can discuss engagement terms directly with their team.

5. Heinz Marketing

Heinz Marketing operates around a pipeline-first view of B2B growth, focusing on how demand generation, messaging, and sales execution connect across the entire buyer journey. 

Their services span target market consulting, content and messaging development, sales cycle optimization, campaign strategy, AI and technology assessment, and metrics refinement.

Source – Heinz Marketing

Rather than treating marketing as a set of isolated programs, their work is organized around identifying bottlenecks in how buyers move from interest to revenue. This often involves close examination of buyer intent, internal alignment between teams, and the operational mechanics that influence deal progression over time.

Notable clients: Uptempo, Microsoft, Cisco, Hyland

Pricing: Heinz Marketing does not share rate cards publicly and scopes commercial terms after assessing pipeline goals and engagement complexity.

6. New North

New North presents itself as a strategy-and-execution partner for lean B2B tech teams that need clarity, momentum, and consistent output without building everything in-house. 

Their services span branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with an emphasis on turning strategy into tangible work rather than decks.

Source – New North

Instead of billing by hours, they use a points-based system that allows teams to prioritize work, shift focus between initiatives, and maintain predictable spend. 

This structure supports ongoing execution across campaigns, content, paid channels, and enablement assets while keeping planning and delivery closely connected.

Notable clients: Bazaarvoice, Zerofox, COTA, Cycle labs, fauna

Pricing: New North publicly shares a monthly investment range, with clients typically spending between $6,000 and $15,000 depending on scope and priorities.

7. Codeless

Codeless positions itself as a content and SEO/GEO agency built around repeatable systems rather than ad-hoc production. Their services span SEO and GEO strategy, revenue-focused content creation, coaching and consulting, and full end-to-end execution that covers research, writing, optimization, and publishing. 

Much of their emphasis is on building a structured content engine that can scale without creating internal chaos.

Source – Codeless

Their work typically focuses on strengthening brand visibility, improving search and AI discovery, and turning content into a durable growth asset rather than a short-term traffic play.

Notable clients: monday.com, Remote, Robinhood, Matomo, Freshworks, Miro

Pricing: Codeless does not publish fixed rates.The engagement costs are determined based on goals, content volume, and production scope.

8. DemandMaven

DemandMaven operates as a growth consultancy centered on customer insight rather than campaign execution. Their work spans Jobs-to-be-Done research, customer discovery, growth audits, GTM engagements, pricing and monetization studies, and activation strategy. 

Source – DemandMaven

Their engagements are typically diagnostic in nature. DemandMaven helps teams replace assumptions with evidence by mapping real customer behavior, identifying friction across onboarding and acquisition, and translating insight into clear strategic priorities. 

The output often feeds directly into positioning, messaging, pricing, and GTM decisions rather than day-to-day marketing execution.

Notable clients: Freshworks, SparkToro, Redokun, SearchPilot, Hamilton Rock

Pricing: DemandMaven does not publish standard fees. The project costs are defined after a discovery call based on research depth and engagement scope.

9. Rank Wizards

Rank Wizards positions itself as an organic marketing agency with a strong focus on SEO-led growth for SaaS companies and startups. 

Their services revolve around SEO strategy, content development, link building, and ongoing optimization, supported by a structured process that moves from deep business understanding to execution, tracking, and reporting.

Source – Rankwizards

Their work is shaped by an emphasis on adaptability and iteration. Rank Wizards leans into testing quick wins alongside longer-term SEO initiatives, with regular performance reviews and transparent documentation guiding next steps. 

The agency’s operating style reflects a hands-on, execution-heavy approach designed to steadily compound visibility and inbound demand over time.

Notable clients: AppyPie, Brevo, FluentCRM, ThriveDesk, TradingView, TubeOnAI

Pricing: Rank Wizards does not display standardized pricing, with engagement costs typically discussed after understanding scope and growth objectives.

How we shortlisted these agencies

Instead of chasing hype or popularity, we focused on what actually matters when you’re trying to grow a serious B2B sales tech business.

Here’s how we narrowed down this list of top B2B marketing agencies for sales tech companies:

• Clear understanding of complex products: We looked for agencies that spend time understanding what’s being sold, not just how to promote it.
• Proof of long-cycle thinking: Sales tech buying isn’t instant. We prioritized agencies that work across evaluation, trust-building, and follow-through.
• Comfort with scrutiny: The agencies on this list operate in environments where content, messaging, and data get questioned internally.
• Repeatable systems: We favored teams that build processes, not one-off campaigns.

This isn’t a ranking of who shouts the loudest. It’s a list shaped by how real buying decisions actually happen.

5 Things That Your Team Can Fix In-House

Before you bring anyone in, there are a few things you can work through on your own. Think of these as small resets that help you see your marketing more clearly.

• Listen to how prospects describe you: The words they use on calls and emails are often more useful than anything written in your pitch deck.
• Check where buyers discover alternatives: Not every channel matters. What matters is whether you show up when people are actively comparing or questioning their current setup. Try to strengthen your positioning across such platforms.
• Look at your site like a buyer, not a marketer: Search your product name with “vs” or “alternatives” and see what actually shows up. If the answers aren’t yours, that’s the first gap to fix.
• Clean up one real use case: Pick the use case that sales talks about every week. Rewrite it so it sounds like a situation a buyer recognizes, not a product walkthrough.
• Make your blogs answer buying questions: Not what the feature does, but whether it’s the right choice. A few small edits can shift the tone without rewriting everything.

You can do all of this yourself. But when you want to do it faster, deeper, and without losing momentum, that’s where the right agency like Concurate starts to matter.

Why Sales Tech Teams End Up Choosing Concurate

At Concurate, we don’t come in with generic SaaS playbooks or surface-level content. We spend time understanding how your buyers evaluate tools, what creates trust during comparisons, and where deals quietly stall. Then we build content that shows up at those exact moments.

It’s the same approach we’ve used while breaking down and rebuilding visibility for sales and contact-center platforms, which were the likes of Nextiva, Dialpad, Talkdesk, Aircall, and others. 

If your product works, but the market hasn’t caught up yet, that’s not a positioning problem. It’s a visibility one.

And that’s the gap we help you close. Book a call and let us help you sort this!

Frequently Asked Questions

1. How is marketing for sales tech companies different from other B2B SaaS?

Sales tech buyers are skeptical, comparison-driven, and already familiar with category leaders. Marketing needs to focus less on awareness and more on credibility, differentiation, and proof. Content that answers buying objections, compares alternatives, and shows real use cases performs better than broad thought leadership.

2. What channels work best for sales tech marketing?

Sales tech companies tend to see the strongest results from organic search, comparison pages, review platforms, and buyer-intent content. LinkedIn, YouTube,  and email also work well when messaging reflects real sales workflows. The key is showing up where buyers evaluate tools, not just where they discover them.

3. When should a sales tech company consider working with a marketing agency?

It usually makes sense when internal teams know the product well but struggle to translate it into buyer-ready messaging at scale. If deals stall due to trust, unclear differentiation, or lack of visibility during evaluation, external support can help bridge that gap faster.

4. What should sales tech companies look for in a marketing agency?

Experience with complex buying cycles, strong content strategy, and an understanding of sales-led or product-led motions matter most. The agency should focus on buyer intent, not just traffic, and be comfortable working with comparison pages, case studies, and mid-to-bottom funnel content.

5. Can sales tech companies do marketing in-house successfully?

Yes, especially in early stages. Teams can start by clarifying their buyer, documenting common objections, and creating focused content around comparisons and use cases. However, scaling consistently while staying close to buyer intent often becomes difficult without dedicated expertise and bandwidth.

Disclaimer: The information presented in this article is compiled from publicly available sources, including company websites, industry reports, and social media. All trademarks, brand names, and logos mentioned are the property of their respective owners. This article is intended for informational purposes only.