“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” — Jonah Berger Do you still wait for the newspaper every day,...
A music box helped the company sing its way to 2000 Crores INR (264 million USD) in Revenue in 5 years From Sa Re Ga Ma’s Carvaan, we learn that creating a great product is one thing; positioning it in...
“And like most other overnight successes, it was about twenty years in the making.” – Sam Walton: Made in America Everlasting brands are not built in a matter of days, weeks or months. It is an arduous...
