You’ve written guides, glossary pages, and product posts.
But your organic traffic graph? Still flat.
Meanwhile, Yubico’s bringing in 130K+ visitors a month; without throwing cash at ads or content farms.
Here’s how they did it; and how your security SaaS can too.
Yubico’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 134K |
| Domain Rating (DR) | 84 |
| Backlinks | 193K |
How Yubico Captures Traffic: Breaking Down the Sources
#1 Branded searches: 124.2K visits (Users already familiar with the brand)
#2 Non-branded searches: 9.9K visits (Capturing users before they know the brand)
#3 Informational searches: 125.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 101.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 122.9K visits (Users researching before making a purchase)
Traffic MVPs: Top Pages Driving Yubico’s Success
| Page | Keyword | Position | Monthly Traffic |
| Yubico Homepage | yubikey | 1 | 90,333 |
| German YubiKey Page | yubikey | 1 | 7,742 |
| Japanese YubiKey Page | yubikey | 1 | 4,878 |
| Products Page | yubikeys | 2 | 4,043 |
| French YubiKey Page | yubikey | 1 | 2,842 |
| YubiKey 5C NFC | yubikey 5c nfc | 1 | 2,472 |
| Security Key Page | yubico u2f security key | 3 | 2,258 |
| Swedish Products Page | yubikey | 1 | 2,174 |
| Spanish YubiKey Page | yubikey | 1 | 1,908 |
| SIM Swap Glossary | what is sim swapping | 4 | 1,649 |
Yubico’s Key Traffic Drivers
#1 The homepage dominates, ranking #1 for “YubiKey” and capturing users already familiar with the brand. A kickass homepage for your SaaS website can set the foundation for better engagement, conversions, and search rankings.
#2 Product pages reinforce authority, with dedicated pages for “YubiKey 5C NFC” and “Security Key” drawing in high-intent buyers.
#3 Regional pages expand reach, with German, French, and Japanese versions ranking well for “YubiKey” in their respective markets.
Yubico Wins with Search Intent
#1 Brand-driven searches fuel traffic, as “YubiKey” remains the core term users associate with security keys.
#2 Glossary content attracts researchers, with “What is SIM swapping” bringing in users seeking cybersecurity insights.
#3 Tactical product searches convert, with keywords like “YubiKey 5 NFC” pulling in users ready to purchase.
A well-planned SEO and content strategy ensures your content aligns with user intent and delivers value at every stage of the funnel.
Yubico’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 193K |
| Referring Domains | 12.7K |
| High-Authority Links | Links from Google, Apple, Wikipedia, Microsoft, Amazon, Adobe |
Insights
#1 Yubico has secured backlinks from major tech giants like Google, Apple, and Microsoft, reinforcing its credibility in the cybersecurity space.
#2 With 12.7K referring domains, Yubico benefits from a diverse link profile, signaling strong trust and authority across multiple industries.
Go All-In on Localized SEO
Yubico’s regional pages crush it in Germany, France, Japan, and beyond. Why? Because they actually invest in local content.
| Country | Monthly Visits | % of Traffic |
| United States | 57.7K | 43.0% |
| Germany | 9.8K | 7.3% |
| United Kingdom | 8.8K | 6.5% |
| India | 5.8K | 4.4% |
| Japan | 5.5K | 4.1% |
Your move:
#1 If you serve multiple markets, invest in localized content for top geos
#2 Optimize for region-specific keywords (not just direct translations!)
#3 Start small: Pick one high-value country first, then scale
Pro Tip: Win one market. Then replicate across regions.
Yubico’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 64ms (Excellent)
Source: PageSpeed Insights
#1 Yubico’s LCP of 1.3s ensures fast-loading pages, enhancing user experience and reducing bounce rates.
#2 With an excellent CLS of 0.01 and INP of 64ms, the site maintains visual stability and smooth interactions, crucial for usability and conversions.
Traffic Breakdown
| Source | Value |
| Organic Search | 134K |
| Paid Search | 366 |
Paid Ad Keywords That Drive Conversion
Yubico prioritizes security-focused searches, bidding on terms like “fido u2f security key” and “hardware security key” to capture users seeking strong authentication solutions.
Top Keywords Yubico Is Bidding On:
#1 “fido u2f security key”
#2 “hardware security key”
#3 “go/securitycode”
#4 “u2f key”
#5 “fips key”
#6 “yubikey 5c”
#7 “oath hardware token”
Insights
#1 The inclusion of branded keywords like “YubiKey 5C” ensures visibility among high-intent buyers already familiar with their products.
#2 Targeting niche technical terms such as “FIPS key” and “OATH hardware token” positions Yubico as a go-to provider for compliance-driven security needs.
Steal Yubico’s SEO Blueprint: How to Rank for Buyer-Ready Cybersecurity Terms (Without Writing Fluff)
#1 Leverage In-Depth Informational Guides
Educational pages like the SIM Swap Glossary rank high, drawing attention from users seeking specific cybersecurity insights.
What Yubico Did Right:
1. Created technical guides answering industry-specific questions.
2. Published glossary pages for cybersecurity terms (perfect for SEO).
3. Optimized content for informational queries, not just sales.
How You Can Do the Same:
1. Build a glossary of key industry terms (perfect for attracting researchers).
2. Publish 2,000+ word technical guides that solve real user problems.
3. Link these resources to your product pages for seamless conversion.
Takeaway: Authority isn’t claimed; it’s earned through educational, high-value content.
#2 Own Mid-Funnel Discovery with Category Terms
Yubico ranks #7 for “OTP” (One-Time Password), a broad but crucial security keyword searched by IT teams and compliance leads.
Why? Because mid-funnel buyers want education; not a sales pitch.
What Yubico Did Right:
- Created top-ranking pages targeting mid-funnel queries like “OTP” and “multi-factor authentication.”
- Included explainer content, diagrams, and real-world examples to educate the reader.
- Embedded subtle product positioning within value-first content.
How You Can Apply This:
- Target industry terms your audience is trying to understand, not just branded keywords.
- Create high-quality explainers with visuals, stats, and internal links to product pages.
- Add intent-aligned CTAs like “Explore how [Product] enables OTP in your org.”
Takeaway: Mid-funnel education builds trust; and moves readers one click closer to your product.
#3 Rank for Educational Pain Points with Authority
Yubico ranks #1 for “certification based authentication” and #4 for “phishing resistant mfa“; attracting highly targeted users looking for secure, standards-based login solutions.
Why? Because pain-point queries = buyer urgency.
What Yubico Did Right:
- Targeted high-intent, compliance-driven keywords related to authentication and security protocols.
- Created educational content that solves problems; not just promotes product features.
- Positioned itself as the trusted voice in security education with supporting blog content and documentation.
How You Can Apply This:
- Identify key pain-point phrases your audience is Googling (e.g., “zero trust implementation,” “FIDO2 vs. OTP”).
- Build authoritative, expert-driven content that answers those queries in detail.
- Add subtle product mentions and internal CTAs to drive conversion from trust, not hype.
Takeaway: Help users solve security headaches first; and they’ll trust you with their stack later.
Want a Custom SEO Playbook for Your Security SaaS?
Youbico have built an SEO strategy that fuels trust, traffic, and conversions.
1. Branded search? Locked in.
2. Localized content? Ranking #1.
3. Industry authority? Cemented.
Now it’s your turn.
We help security SaaS companies build SEO that ranks and converts; without needing Yubico’s backlink empire or their budget.
Get a free SEO teardown of your strategy.
We’ll show you 3 ways to stop spending on content that doesn’t convert; no fluff.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
