105K+ organic visits a month. That’s what Softr is pulling in.
Their SEO game is sharp with smart content, useful tools, and pages that rank because they actually help people.
Whether it’s a YouTube thumbnail downloader bringing in massive traffic or Google Sheets guides answering everyday questions, Softr has figured out what works.
So, how do they do it? And more importantly, what can you learn from their strategies to level up your own game?
Softr’s SEO Snapshot
| Organic Traffic (Monthly) | 109K |
| Domain Rating (DR) | 82 |
| Backlinks | 254K |
Softr Ranks for Every Search Intent
#1 Branded searches: 60.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 49K visits (Capturing users before they know the brand)
#3 Informational searches: 43.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 69.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 26K visits (Users researching before making a purchase)
You might like to read this as well: LeadSquared SEO Analysis: How They Get 147K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| softr.io/tools/download-youtube-thumbnail | youtube thumbnail downloader | 4 | 61,337 |
| softr.io/ | softr | 1 | 12,570 |
| softr.io/tools/svg-shape-generator | shape generator | 1 | 3,574 |
| softr.io/google-sheets/formulas/countif/r/M5G5UzNEsabDUtnVwv9U62 | countif formula in google sheets | 2 | 2,439 |
| softr.io/google-sheets/search | how to search in google sheets | 1 | 2,231 |
| softr.io/ai-app-generator | ai app builder | 7 | 2,193 |
| softr.io/google-sheets/formulas/sum/r/osrmbiCBKNfYdbYHGeYJH | how to add numbers in google sheets | 1 | 1,745 |
| softr.io/tools/svg-wave-generator | wave generator | 2 | 1,508 |
| softr.io/airtable/what-is-airtable | what is airtable | 8 | 1,289 |
| softr.io/web-app/web-app-design-examples | web application design | 1 | 1,272 |
#1 Softr.io’s YouTube Tool is a Traffic Powerhouse
The YouTube Thumbnail Downloader is a clear winner, ranking #4 for high-intent searches like “YouTube thumbnail downloader” and pulling in a massive 61.3K monthly visits. This tool captures users who need quick, hassle-free downloads, making it a major driver of traffic.
Offering innovative tools and content marketing ideas can really elevate your brand, ensuring both functional value and customer engagement.
#2 Brand Recognition at Its Best
Softr.io’s homepage dominates the search results, ranking #1 for “Softr” and drawing in 12.5K visitors monthly. This organic traffic shows the strength of Softr.io’s brand presence, ensuring that users looking for the platform find it instantly.
#3 Niche Tools Drive Consistent Engagement
Beyond the homepage, utility-driven tools like the SVG Shape Generator and AI App Generator bring in thousands of visitors. Ranking #1 for “shape generator” and #7 for “AI app builder,” these pages attract users actively seeking no-code solutions.
Softr.io Wins with Search Intent
#1 Search-Friendly Google Sheets Guides
Users searching for Google Sheets formulas and solutions land on Softr.io’s high-ranking educational content. Pages like “Countif Formula in Google Sheets” and “How to Add Numbers in Google Sheets” pull in thousands of visitors by ranking for practical, problem-solving queries.
#2 Visual Design Tools Keep Creatives Coming Back
With rankings for “SVG wave generator” and “shape generator,” Softr.io establishes itself as a go-to platform for designers and developers. These tools solve real-world problems, keeping the traffic flow steady.
#3 Airtable & No-Code Content Fuels Discovery
From “What is Airtable” to “Best Intranet Software”, Softr.io’s in-depth content on no-code solutions captures audiences exploring different software options.
Softr.io’s strategy is clear; high-value tools, search-optimized educational content, and brand authority work together to drive traffic.
Refine your marketing tactics using insights from the top B2B SaaS content marketing agencies that specialize in driving measurable results.
Global Traffic Domination
Top Traffic Sources
#1 United States – 31.9K visits/month (29.2% of total traffic)
#2 India – 23.8K visits/month (21.8%)
#3 Pakistan – 7.7K visits/month (7.1%)
#4 United Kingdom – 4.5K visits/month (4.2%)
#5 Bangladesh – 4.5K visits/month (4.1%)
Softr.io’s traffic map tells an interesting story; the U.S. remains its stronghold, but India is catching up fast, proving its potential as a growth driver.
But here’s where it gets exciting: Pakistan and Bangladesh are quietly rising, showing that no-code tools are gaining traction in unexpected markets. The UK’s steady numbers also hint at a loyal user base, making it a region worth nurturing.
Softr’s Backlink Profile
| Metric | Value |
| Total backlinks | 109K |
| Referring Domains | 9.1K |
| High-Authority Links | Links from Apple, GitHub, HubSpot, Webflow |
#1 Softr’s backlink game is nothing short of impressive—with 109K total backlinks and 9.1K referring domains, it’s clear the platform has earned its place on the web.
#2 But here’s what really stands out: heavyweight links from Apple, GitHub, HubSpot, and Webflow.
These aren’t just backlinks; they’re signals of trust, proving Softr is rubbing shoulders with the biggest names in tech.
Traffic Breakdown
| Source | Value |
| Organic Search | 109K |
| Paid Search | 287 |
5 Things To Learn from Softr’s SEO Playbook
#1 Utility-Driven Content Wins Big
Softr doesn’t just publish content, it creates tools that people actively search for. Their YouTube Thumbnail Downloader is a traffic magnet, ranking for high-intent searches and pulling in 61K+ monthly visits.
The learning? Think beyond blogs. Invest in tools, calculators, or interactive features that solve real problems for your audience.
#2 Branded Search means Instant Trust
Softr has built a strong brand presence, with its homepage ranking #1 for “Softr” and drawing in 12.5K+ visitors monthly. People search for brands they trust, and Google rewards that trust with top rankings.
Your learning? Build brand authority. Whether through PR, partnerships, or social proof, making your brand searchable is half the battle.
#3 Google Sheets & No-Code = SEO Goldmine
Softr’s guides on Google Sheets formulas and no-code solutions are SEO workhorses, bringing in thousands of visitors monthly. Why? Because they answer practical, real-world questions.
Take your learning: Educational content isn’t dead, it just needs to be hyper-targeted. Answer specific, high-volume queries your audience is searching for.
#4 Backlink Power Moves
Not all backlinks are created equal. Softr has secured links from Apple, GitHub, HubSpot, and Webflow; major players in tech. These aren’t just backlinks; they’re credibility boosters.
What’s your learning? Don’t chase backlinks. Earn them. Create share-worthy content and build relationships with industry leaders to land high-authority links.
#5 Global Reach, Local Dominance
While the U.S. is Softr’s biggest market, India is catching up fast. Pakistan and Bangladesh are also emerging players, proving that no-code is taking off worldwide.
What can you learn? Diversify your SEO strategy. Identify rising markets in your niche and start optimizing for them before your competitors do.
Before We Go
If you’ve built great tools but your content isn’t driving discovery, you’re missing the biggest SEO opportunity in front of you.
At Concurate, we turn high-utility features into traffic magnets. We combine search intent with brand storytelling, so your product gets found, remembered, and trusted.
Want your tools to generate more than just usage? Let’s build an SEO engine that turns them into demand drivers.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Softr’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Softr Inc. All trademarks mentioned are the property of their respective owners.
