I read an article today about the science behind persuasion—why people react a certain way and how we can use this understanding to persuade (not manipulate) prospects to buy our services.
The human brain is more influenced by potential loss than potential gain.
For example, instead of saying:
“By using our services, we’ll add X amount of value to your company every year.”
You’re more likely to get a positive response by framing it as:
“Right now, you’re losing X amount of resources every year by not implementing what we suggested. Let us help you get that money back where it belongs.”
This principle aligns with effective B2B sales techniques, where focusing on customer pain points leads to better conversions.
After all, we are all human, and our brains function in similar ways. Some people are naturally talented at moving others in their direction, while others rely on science-backed techniques to master communication.
Learn how the best sales teams use trigger-based outreach to get higher response rates.
Understanding these psychological triggers can help anyone become a more effective salesperson.
Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!
Persuasion Is a Skill & We Can Help You Master It
The best salespeople don’t manipulate. They understand what drives decisions and communicate with clarity.
At Concurate, we specialize in high-impact sales content that resonates with decision-makers.Let’s build a sales strategy that delivers real results, let’s talk.
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