456K people land on Jotform‘s website every month.
They’ve built a search presence so strong that whether someone’s looking for forms, templates, or pricing details, Jotform is right there at the top.
They rank for everything; brand searches, general queries, even niche templates.
So, how do they do it? Let’s take a look at what’s working for them.
Jotform’s SEO Snapshot
| Organic Traffic (Monthly) | 456K |
| Domain Rating (DR) | 93 |
| Backlinks | 24.8M |
Jotform Ranks for Every Search Intent
#1 Branded searches: 225.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 230.5K visits (Capturing users before they know the brand)
#3 Informational searches: 159.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 213.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 149.6K visits (Users researching before making a purchase)
You might like to read this as well: Workhuman SEO Analysis: How They Get 230K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Jotform Homepage | jotform | 1 | 141,000 |
| Jotform Login | jotform login | 1 | 17,000 |
| Jotform Pricing | jotform pricing | 1 | 6,000 |
| Form Templates | jotform | 1 | 141,000 |
| Surveys | survey, survey maker | 4 | 78,000 |
| Pay Stub Template | fillable pay stub free pdf | 1 | 1,400 |
| Jotform Apps | app maker | 2 | 3,500 |
| Contract Template | contract template | 2 | 9,000 |
| My Forms | jotform | 1 | 141,000 |
| Job Application Template | job application template | 3 | 9,700 |
#1 Branded searches drive massive traffic, with both the homepage and “Form Templates” page ranking #1 for “Jotform,” ensuring users who already know the platform find it instantly.
#2 Login pages provide seamless access, ranking #1 for “Jotform login” and ensuring returning users experience no delays in managing their forms.
#3 Pricing transparency attracts decision-makers, with the “Jotform Pricing” page pulling in users actively comparing costs before committing to a plan.
Jotform Dominates Search with Utility and Intent
#1 Niche templates win high-intent searches, as pages like “Pay Stub Template” and “Contract Template” attract users looking for ready-made, fillable documents.
#2 Feature-driven searches boost engagement, with the “Surveys” and “Apps” pages ranking for queries like “survey maker” and “app maker,” bringing in users eager to create custom digital tools.
#3 High-converting pages capture professionals, as job seekers and HR teams turn to the “Job Application Template” page for structured, easy-to-use hiring solutions.
Exploring the strategies of other successful SaaS companies can provide valuable insights into effective SEO practices.
Global Traffic Domination
Jotform’s global reach is undeniable. While the U.S. leads the way, India remains a key player for them.
Top Traffic Sources
#1 United States – 456.4K visits/month (34.2% of total traffic)
#2 India – 151.3K visits/month (11.3%)
#3 Philippines – 73.9K visits/month (5.5%)
#4 Indonesia – 71.5K visits/month (5.4%)
#5 United Kingdom – 62.7K visits/month (4.7%)
Jotform’s Backlink Profile
| Metric | Value |
| Total backlinks | 24.8M |
| Referring Domains | 72.5K |
| High-Authority Links | Links from Apple, Google, Youtube, Microsoft |
With 24.8M backlinks and 72.5K referring domains, Jotform’s link-building strategy is solid, reinforcing its credibility in search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 456K |
| Paid Search | 7.9K |
Jotform’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.9s (Moderate)
Cumulative Layout Shift (CLS): 0.03 (Very Good)
Interaction to Next Paint (INP): 99ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
With an LCP of 1.9s, Jotform’s pages load fast enough to keep users from bouncing, though there’s still room for optimization.
Paid Ad Keywords That Drive Conversions
Jotform’s ad strategy is crystal clear; dominate branded searches like “Jotform” and “Jotform login” to ensure competitors don’t steal traffic.
At the same time, they’re targeting high-intent keywords like “survey” and “job application template,” attracting users actively looking for solutions.
Top Keywords Jotform is Running Ads on
#1 “jotform”
#2 “jotform login”
#3 “jot form”
#4 “jotforms”
#5 “jot forms”
#6 “survey”
#7 “jotform pricing”
#8 “job application template”
#9 “contract template”
#10 “jotforms login”
Here’s How You Can Steal Jotform’s SEO Playbook
#1 Own Your Branded Search Space
Jotform ensures that users searching for its name land directly on its pages. Ranking #1 for “Jotform” and “Jotform login”, they leave no room for competitors to hijack their traffic. If your brand has traction, bid on branded keywords and optimize core pages to own your search presence.
#2 Leverage High-Intent Templates & Tools
Jotform wins search intent with pages like “Pay Stub Template” and “Job Application Template.” These utility-driven pages attract users actively searching for solutions. To copy this move, create ready-to-use templates, tools, or resources tailored to your audience’s needs.
#3 Dominate Informational & Commercial Queries
With 159.9K visits from informational searches and 149.6K visits from commercial queries, Jotform bridges the gap between learning and buying.
Their blog, pricing page, and feature pages align with different search intents, guiding users from research to conversion. Map your content strategy to cover every stage of the buyer’s journey.
#4 Build an Unstoppable Backlink Profile
Jotform’s 24.8M backlinks and links from Apple, Google, and Microsoft prove that high-authority endorsements matter.
Instead of chasing random backlinks, focus on earning industry-relevant links through collaborations, guest posts, and PR-worthy content.
#5 Optimize for Speed & User Experience
With an LCP of 1.9s and a CLS of 0.03, Jotform ensures fast load times and seamless usability.
Search engines reward user-friendly sites, so invest in technical SEO improvements, minimize layout shifts, and optimize page speed for both desktop and mobile.
Understanding how other platform drive substantial organic traffic can shed light on effective content strategies
Before We Go
Jotform’s strategy works because they match search intent at every stage—whether someone’s just exploring or ready to take action.
By implementing these expert-driven strategies, you can mirror Jotform’s SEO success and build a search presence that dominates your niche.
Need help making it happen? Let’s partner up and build a strategy that enhances your reach.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
