Do you know why people buy your product?
If you can answer this question correctly, you can sell better. Every single time!
The secret to selling lies in understanding what customers truly buy. Not just the product, but the outcome it delivers.
The same principle applies in sales conversations, where identifying the right triggers can make all the difference. Knowing when and how to approach a prospect is key, as seen in the best cold email strategies.
The Hidden Reason Behind Every Purchase
After learning the secret, I felt like cross verifying it with my own purchases. And believe me, it’s magically true.
On the weekend, I bought a Top….. na nana nan na……nopes…. I bought the amazing look that comes after wearing that top.
My son (Champ) asked for a particular models of beyblades (Z Achillies and Wonder Valtryek) this birthday.
Observe this conversation with my son:
Me: Why do you want beyblades?
Champ : Because I enjoy playing with them.
Me: Why did you ask me to order particularly these ones?
Champ: Because, they give me an upper edge over my opponent to win.
Me: Does winning make you happy?
Champ: Yes Ofcourse 🙂
Champ did not buy beyblades, he bought Happiness of Winning.
This is exactly why some brands are able to build loyalty while others struggle. Companies that position their product around real customer needs often see greater retention, something explored in successful SaaS brand strategies.
Applying This to Everyday Purchases
People don’t buy products, they buy what those products do for them.
What People Actually Buy
- You don’t buy a camera. You buy beautiful memories to cherish forever.
- You don’t buy a fan. You buy a cool breeze on a hot day.
- You don’t buy a gym membership. You buy a fitter, healthier body.
- You don’t buy education for your children. You buy a secure future for them.
- You don’t buy domestic help. You buy more time and energy to chase your dreams.
- You don’t buy multivitamins. You buy better health and vitality.
- You don’t buy a watch. You buy a conversation starter.
- You don’t buy a house. You buy happiness and security for your family.
- You don’t buy a cake. You buy an expression of love.
Understanding these deeper motivations is what makes great sales professionals stand out. Those who can frame their messaging effectively will always have a competitive edge, especially when crafting pitches or refining their sales storytelling.
What Did You Buy Last?
- Can you relate to this idea?
- What was the real reason behind your last purchase?
More importantly…
What do you sell?
Drop your answers in the comments. I’d love to see if you’ve discovered the secret to selling!
Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!
What We Sell at Concurate
We don’t just sell content marketing services. We sell “Double-Digit Revenue Growth.”
If you’re looking to turn content into a growth engine, we’d love to chat.
We help businesses create strategic, high-impact content that drives results. Whether it’s sales enablement, buyer psychology, or conversion-driven storytelling, we ensure your content connects with the right audience.
If your organization needs a content marketing strategy that delivers real business results, let’s connect over a short call. Block our calendar today.
