With 94K visits from branded searches, Braze has secured a dominant hold on its existing audience.
But what really stands out?
They’re pulling 14K+ visitors monthly from non-branded searches, reaching potential customers before other martech platforms even get a chance.
Here’s exactly how they’re doing it.
Braze’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 108K |
| Domain Rating (DR) | 80 |
| Backlinks | 167K |
How Braze Captures Traffic: Breaking Down the Sources
#1 Branded searches: 94K visits (Users already familiar with the brand)
#2 Non-branded searches: 14.1K visits (Capturing users before they know the brand)
#3 Informational searches: 97.6K visits (Users seeking knowledge and insights)
#4 Navigational searches: 55K visits (Users looking for a specific website or page)
#5 Commercial searches: 79.2K visits (Users researching before making a purchase)
You might like to read this as well: GoTo SEO: How They Get 160K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Braze’s Success
| Page | Keyword | Position | Monthly Traffic |
| braze.com | braze | 1 | 42,120 |
| braze.com/ja/resources/articles/bereal | bereal とは | 12 | 2,420 |
| braze.com/company/careers | braze careers | 1 | 1,486 |
| braze.com/ja | braze | 1 | 1,193 |
| braze.com/resources/articles/tech-ecosystems-martech-stacks-overview | martech stack | 10 | 860 |
| braze.com/ja/resources/articles/how-to-use-command-prompt | コマンド プロンプト | 2 | 779 |
| braze.com/company | braze | 1 | 674 |
| braze.com | braze | 1 | 671 |
| braze.com/ja/resources/articles/what-is-roas | roas | 11 | 661 |
| braze.com/docs/api/basics | braze api endpoints | 1 | 615 |
Braze’s Traffic Power Plays
#1 The homepage dominates, ranking #1 for “Braze” and pulling in high-intent users searching for the brand.
#2 Career pages attract talent, with “Braze careers” securing top rankings and driving job-seeking traffic.
#3 Niche content expands reach, like the “BeReal” article in Japanese, ranking for “bereal とは” and tapping into global search demand.
Braze Wins with Search Intent
#1 Martech professionals find value, with the “Martech Stack” article ranking for key industry terms and drawing decision-makers.
#2 Developer-focused content pays off, as API documentation ranks #1 for “Braze API endpoints,” bringing in technical users.
#3 Global expansion fuels visibility, with multilingual pages like “What is ROAS” in Japanese capturing international search interest.
A strategy that focuses on balanced informational and product-focused content helps attract both early-stage researchers and ready-to-buy users.
Braze’s Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 167K |
| Referring Domains | 5.5K |
| High-Authority Links | Links from Google, Github, Amazon, Adobe |
Insights
#1 High-authority links from tech giants like Google, GitHub, Amazon, and Adobe signal trust and credibility in the martech space.
#2 With 167K backlinks from 5.5K domains, Braze benefits from a diverse and well-distributed link network, reinforcing its authority.
Braze’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 66K | 59.8% |
| Japan | 12.1K | 10.9% |
| Canada | 7.6K | 6.9% |
| United Kingdom | 4.9K | 4.4% |
| India | 2.6K | 2.3% |
Insights
#1 With nearly 60% of its traffic from the U.S., Braze has a strong presence in its primary market.
#2 A major traffic boost from Japan (+11.1K) suggests growing international adoption.
Braze’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0.03 (Excellent)
Interaction to Next Paint (INP): 69ms (Excellent)
Source: PageSpeed Insights
Insights
#1 With an LCP of 1.4s and CLS of 0.03, Braze ensures a smooth and responsive experience for desktop users.
#2 An INP of just 69ms means users get near-instant feedback, reducing friction in engagement.
Traffic Breakdown
| Source | Value |
| Organic Search | 110K |
| Paid Search | 1.5K |
Paid Ad Keywords That Drive Conversion
Bidding on “Braze Inc” ensures visibility for users actively searching for the company.
Top Keywords Braze Is Bidding On:
#1 “push notifications service”
#2 “braze inc”
#3 “braze user track”
#4 “braze personalization”
#5 “braze campaign”
#6 “braze intelligent timing”
#7 “braze products”
Insights
#1 Keywords like “Braze personalization” and “Braze intelligent timing” highlight their push for product capabilities.
#2 Terms like “push notifications service” and “Braze user track” attract businesses looking for customer engagement solutions.
5 Reasons Braze Get 105K+ Organic Monthly Visits
#1 Dominating Branded Search to Lock Out Competitors
Braze ranks #1 for “Braze,” “Braze careers,” and “Braze API endpoints”, ensuring they control search real estate. This leaves little room for competitors to intercept high-intent traffic. If you’re not securing your branded terms, someone else will.
#2 Turning Developer Docs into an SEO Powerhouse
Their API documentation ranks #1 for “Braze API endpoints”, bringing in technical users looking for integration details. Developer-focused content isn’t just for support; it’s a direct traffic driver that builds trust.
#3 Leveraging Niche and Global Content for Expansion
They don’t just rank for English queries. Their Japanese content, like the “BeReal” article, pulls in thousands of visits, proving that multilingual SEO is a competitive edge. Expanding into non-English search markets opens up entirely new traffic streams.
#4 Securing High-Authority Backlinks That Matter
Braze isn’t just earning backlinks; they’re getting them from Google, GitHub, Amazon, and Adobe. These aren’t just numbers; they’re trust signals that boost rankings across competitive martech keywords.
#5 Supporting SEO with Targeted Paid Search
They bid on strategic keywords like “push notifications service” and “Braze personalization”, reinforcing their organic rankings.
If you’re not using paid search to back up your SEO efforts, you’re missing an opportunity to dominate high-converting queries.
Before We Go
At Concurate, we help B2B brands grow their organic traffic, search authority, and buyer trust through expert-driven content.
From SEO-focused pillar pages and thought leadership articles to in-depth case studies, we create assets that rank, resonate, and convert.
Ready to drive more high-intent traffic and build lasting authority? Let’s collaborate.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Braze’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Braze Inc. All trademarks mentioned are the property of their respective owners.
