This week, while analyzing an AI visibility report for a B2B SaaS client, we noticed something interesting.
AI tools were referring to help articles while answering questions about products.
In fact, one of our client’s competitors had very few blog articles, yet its help documentation was getting mentioned in AI answers.
That got us curious.
How are SaaS companies making their help documentation easier for AI tools to read?
I remembered hearing Ramp’s CMO mention on a podcast that they had created text-only versions of their content to make it easier for AI tools to read.
So I went to Ramp’s help documentation and checked the source code.
And look what I found right at the beginning of the page.
A note specifically for AI agents!
In simple words, the note says:
This page may be difficult for you to read. So instead, here are links to text-only versions of our documentation.
I found that quite clever.
Rather than leaving AI tools to figure out how to read their content, Ramp is making it easier for them.
That very day, we asked our in-house developer to build a WordPress plugin that could do something similar for our client’s help documentation.
The plugin is already built and awaiting WordPress approval.
Will it help improve our client’s AI visibility? We don’t know yet. We’ll find out.
Of course, not every AI search hack is worth chasing.
But when something makes logical sense, it’s worth trying.
Ramp dominates AI answers for queries related to expense management software
P.S. If you feel it’s a significant effort time and cost wise to develop a B2B SaaS knowledge base or documentation, watch this!
