Working in sales, we’ve all faced rejection at some point. We’ve all been in situations where prospects bombard us with objections, forcing us to think on our feet.
There are two ways to handle this:
#1 Answer every question to the best of your ability.
#2 Reverse gears—start asking them questions.
The problem with the first approach is that nobody really has all the answers (Especially when the prospect has really made up his mind to make things hard for you). This is where mastering persuasion in sales can make a difference. It can help you guide the conversation effectively rather than struggling to overcome resistance.
But with the second approach, the roles reverse. The prospect starts coming up with solutions themselves. Now, they’re doing most of the selling. You’re simply asking the right questions, learning more about them, and guiding the conversation in the direction you want.
Similarly, when handling objections, knowing how to dodge the ‘I’ll get back to you’ situation can help keep the conversation moving forward instead of losing a potential deal.
Sales is not about talking – it’s all about listening. Do you agree?
Successful sales teams use this approach not only in calls but also in their follow-ups. If you’ve ever wondered why some outreach works while others fall flat, check out how strategic trigger-based outreach can improve prospecting.
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At Concurate, we help businesses craft high-impact sales and marketing strategies that drive real engagement. Whether it’s persuasive sales content or a structured outreach strategy, we focus on creating meaningful connections that lead to conversions.
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