ZoomInfo is dominating the B2B data and sales intelligence space with an SEO strategy that leaves competitors struggling to keep up.
From capturing high-intent searches like “find email address for free” to owning branded traffic with “ZoomInfo free trial,” it ensures visibility at every stage of the sales funnel.
With a domain rating of 84, 2.2M backlinks, and a massive organic traffic volume of 1.1M monthly visits, ZoomInfo has built an SEO machine that drives sustained business growth.
So, what’s fueling this dominance? Let’s break down the SEO strategy that makes ZoomInfo a leader in the B2B data market.
ZoomInfo’s SEO Snapshot
| Organic Traffic (Monthly) | 1.1M |
| Domain Rating (DR) | 84 |
| Backlinks | 2.2M |
ZoomInfo Ranks for Every Search Intent.
ZoomInfo’s SEO strategy isn’t just about brand recognition—it effectively captures traffic across multiple search intents to maximize reach.
#1 Branded searches: 940.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 124.7K visits (Capturing users before they know the brand)
#3 Informational searches: 550.7K visits (Users seeking knowledge and insights)
#4 Navigational searches: 875.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 486.7K visits (Users researching before making a purchase)
You might like to read this as well: Impact SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| zoominfo.com | zoominfo | #1 | 238,702 |
| zoominfo.com/c/9xflix/541780457 | 9xflix | #13 | 14,752 |
| zoominfo.com/c/ifreechatcom/354224868 | ifreechat | #8 | 9,010 |
| zoominfo.com/pricing | zoominfo pricing | #1 | 8,776 |
| zoominfo.com/c/katmoviehd/549662746 | katmoviehd | #11 | 7,956 |
| zoominfo.com/c/fintech-zoom/461596390 | fintechzoom.com, fintechzoom.io | #15 | 7,931 |
| zoominfo.com/c/avstar-media-llc/9129989 | avstarnews contact info | #20 | 6,526 |
| zoominfo.com/ | zoominfo | #2 | 5,966 |
| zoominfo.com/c/ratu188/536281430 | ratu188 | #50 | 5,678 |
| zoominfo.com/s/search | zoominfo search | #1 | 5,410 |
#1 ZoomInfo’s homepage dominates branded search, driving 238K+ visits per month, proving strong brand authority.
#2 Informational pages like “ZoomInfo pricing” and “ZoomInfo free trial” rank well, capturing users in the consideration stage.
#3 Traffic from competitor and industry-related queries such as “Fintech Zoom” and “Avstar Media LLC” helps intercept potential users searching for alternative solutions.
ZoomInfo Ranks for High-Intent and Industry-Specific Keywords
#1 Competitive industry keywords like “email finder tools” and “find email address for free” bring in high-intent users actively searching for lead generation solutions.
#2 Business-related terms such as “ZoomInfo pricing” and “ZoomInfo free trial” capture potential buyers at a critical decision-making stage.
#3 Informational searches like “how to find email addresses” and “zabasearch alternative free” help ZoomInfo attract users looking for research-driven insights, positioning it as a go-to resource.
ZoomInfo’s Backlink Profile
| Metric | Value |
| Total backlinks | 2.2M |
| Referring Domains | 27.3K |
| High-Authority Links | Links from Microsoft, Wikipedia, Apple, GitHub |
#1 With 2.2M backlinks and 27.3K referring domains, ZoomInfo holds a strong authority in the B2B data space.
#2 High-authority links from Microsoft, Wikipedia, Apple, and GitHub reinforce its credibility and trust in search rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 2.7M |
| Paid Search | 653 |
Impact’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):1.5s (Excellent)
Cumulative Layout Shift (CLS): 0.11 (Moderate)
Interaction to Next Paint (INP): 114ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Optimized
#1 A 1.5s LCP ensures fast-loading pages, reducing bounce rates and improving engagement.
#2 A CLS of 0.11 suggests some layout shifts, which could be further optimized for a smoother user experience.
#3 INP of 114ms highlights strong interactivity, ensuring responsive user engagement.
#4 ZoomInfo’s mobile-friendliness is optimized, giving it an edge in mobile search rankings.
Paid Ad Keywords That Drive Conversions
While most of their competitors rely on relying on generic terms, ZoomInfo’s paid search strategy focuses on high-intent keywords that target businesses looking for B2B data solutions.
Top Keywords ZoomInfo is Running Ads on
#1 “zoominfo”
#2 “how to find email address”
#3 “zoomingo”
#4 “zoominfo free trial”
#5 “how to find emails”
#6 “find email address for free”
#7 “email finder tools”
#8 “zabasearch alternative free”
#9 “zoominfo | homepage”
#10 “email search by name”
5 Things to Learn From ZoomInfo’s SEO Playbook
#1 Own High-Intent, Decision-Stage Keywords
ZoomInfo doesn’t just rank for its brand—it captures high-intent searches like “ZoomInfo pricing” and “email finder tools” to attract users actively evaluating B2B data solutions. Prioritizing commercial and competitor-based keywords can help you intercept potential buyers before they commit elsewhere.
#2 Leverage Authority Pages for Brand Trust
With top-ranking pages for industry-specific searches like “B2B lead generator” and “ZoomInfo search,” ZoomInfo positions itself as the go-to platform for business intelligence. Creating authoritative content around industry terms and comparison pages can build credibility and drive high-converting traffic.
#3 Optimize Technical SEO for Speed & Performance
ZoomInfo’s optimized Core Web Vitals and strong mobile performance ensure users get a seamless experience. A fast-loading, mobile-friendly site reduces bounce rates and improves engagement—two key ranking factors for SEO success.
#4 Expand Your Backlink Strategy for Long-Term Growth
With 2.2M backlinks from high-authority sites like Microsoft, Wikipedia, and Apple, ZoomInfo strengthens its domain authority. Securing industry-relevant backlinks through guest posts, partnerships, and digital PR can boost your rankings and trustworthiness.
#5 Combine SEO & Paid Search for Maximum Impact
ZoomInfo’s paid ads focus on high-converting queries like “ZoomInfo free trial” and “email search by name,” ensuring they stay top of mind. A hybrid organic + paid strategy allows you to capture demand at every stage of the buyer journey.
By applying these strategies, you can build a high-impact SEO framework that drives traffic, conversions, and long-term brand authority.
Before We Go
At Concurate, we take an expert-driven approach to help businesses craft content that not only ranks but builds trust and authority.
If you’re looking to scale your organic reach, attract high-value leads, and dominate search, let’s partner up and turn your SEO into a powerful growth engine.
Disclaimer:
This article is an independent analysis based on publicly available data regarding ZoomInfo’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by ZoomInfo Inc. All trademarks mentioned are the property of their respective owners.
