Many salespeople struggle to create personalized outreach to help with their prospecting.
One proven way to improve prospecting is by using trigger opportunities. These moments give salespeople a natural reason to reach out to prospects based on events tied to their business. This aligns well with strategic account-based marketing for SaaS businesses, where personalization plays a critical role in engagement.
These opportunities help build a connection with the client. After all, we don’t want our client to think we only reach out when there’s a project. Trigger-based outreach allows us to engage meaningfully while also identifying potential sales opportunities.
Example of Effective Trigger-Based Outreach
One of our clients received an immediate answer using this approach:
Jim – Hi, I hope you are well.
While passing through my LinkedIn feed, I came across a post where you talked about the recent patent infringement case in the federal court. I am happy to know that you have won your ‘first’ argument in the court and I thought to take this opportunity to congratulate you on this achievement.
It’s not common but the first accomplishments are always very special. Hope we get a chance to work for you and become a part of another such win in the future.
This approach mirrors how to write emails that actually get opened by leveraging personalization and relevance.
Where to Find Trigger Opportunities
#1 LinkedIn Personal Posts
#2 Posts Prospects Have Liked, Commented on, or Shared
#3 Job Posts
#4 Google Alerts and Other Media Sites
#5 Personal Blogs
#6 Organization’s Press Releases
#7 Job Role Changes on LinkedIn
Do you know more? Let us know in the comments below!
Want a Sales Outreach Strategy That Actually Works? Let’s Talk.
Most sales emails get ignored. Generic messages don’t start conversations—personalized outreach does.
At Concurate, we help businesses craft strategic, trigger-based outreach that gets responses. Our approach is built on actionable frameworks, similar to how Drift coined a new marketing term to stand out in a crowded space.
If you want an approach that moves prospects forward, let’s talk.
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