I am Contagious, Not a Disease but a Cure. Any Guesses?

Well tried with the guesses.

In case you didn’t figure it out, I am Meme.

Now that you know me, re-read the headline.

It will make much more sense now.

If it doesn’t, don’t worry. I have explained the heading for you in the article. 

Why Should You Bother to Know About Me?

You should take a moment to understand me because I’m a part of everyday conversations. If you know how to harness my power, I promise you’ll be elevating both your personal and professional life.

Before diving deeper into my nature, let me thank you for making me a part of your life. You’ve given me recognition beyond what I imagined, and for that, I’m truly grateful!

What Makes Me Contagious?

Once you “get me,” you feel intelligent, funny, and good about yourself. Sometimes, I make you nostalgic or leave you in shock. This emotional connection makes me highly contagious.

You see me on your phone when you’re bored. I’m there when you need to impress a friend, spice up an office presentation, or market your business.

My ability to express thoughts and feelings in a relatable and fun way has made me a part of your life.

Want to craft content that grabs attention like a meme? Check out our guide on storytelling for business to create narratives that truly engage.

Why Am I a Cure?

Why do I claim to be a cure?

Simple.

I help when you’re bored, struggling with a presentation, or need a creative way to engage your audience. I bring joy, humor, and relatability.

Marketers are particularly keen on using me because I can effectively capture attention and communicate a message in an entertaining way.

I’ve become a staple in digital environments, and my ability to communicate various emotions and situations has made me invaluable to both individuals and brands.

Who Am I Exactly & When Was I Born?

In simple terms, I’m an image, video, or piece of text that is humorous and spread rapidly by internet users, often with slight variations.

Richard Dawkins coined the term “meme” in 1976, suggesting that the spread of ideas, not just diseases, could follow similar patterns.

Now, I’m everywhere!

Me & Marketers: Friendship 101

An overwhelming fact that millennials are spending over 200 minutes online every day.

I am so bountiful that there’s a high chance millennials and Gen Zs are laughing at and sharing me while online.

This gives my recent best buddy marketers & brands plenty of opportunities to engage with their audience.

But not everyone is making the best use of my powers.

Most of the marketers & brands often have low engagement. Honestly, nobody wants to see branded content on their feed. People want to skip over-commercialized content and get to their normal scrolling.

Looking for ways to make your brand go viral? Take a look at how Airbnb overcame the ‘stranger danger’ bias with smart, emotion-driven marketing.

Folks, Gen Z, is very ad-averse. They have a special power to smell promotion from a mile away, and they aren’t having any of it.

If you do it correctly, I can be very successful. I work well if I am designed specifically for social platforms and provide value through entertainment.

Could you not make me overly promotional? Just ensure I make people laugh with a small reference to your brand.

For example, would you rather share a 500-word blog or a funny meme about Burger King? I’m guessing the meme. It’s quick, humorous, and shareable.

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Rules for Using Memes in Marketing

How can you make your own version of my personality? Although I will be flattered if you get creative without any boundaries. Still, keep these simple rules in mind. 

Be a Native

The problem is not you are trying to be cool, it’s just that you are trying hard to be cool. The audience picks it immediately, and that will hurt your brand. Make sure the lingo is on point and native. 

Be Relatable

Can this be the most obvious thing that I am saying? Easier said than done, I know.

You can not please everyone. You are not a waiter but a creator (what a cool thing that I just said :p).

Don’t be generic. Know your favorite audience in mind and cater to their humor bone. It’s okay if only a portion of the population gets your meme. They are the ones whom you should flatter more.

Watch Your Timing

Trends change quickly. Don’t use outdated memes, and if you’re creating your own, check the cultural climate. Memes lose their power if they’re not timely.

Before I Say Bye…

Thank you for reading through my story! I want to emphasize that I’m not just for college kids or bored office workers. I can be an integral part of daily conversations, and when used correctly, I’m a cost-effective tool in any marketing strategy.

Use me to reach your audience’s hearts and minds, increase brand reach, and keep the happiness levels high.

Want to amplify your brand’s social presence? Learn how brands successfully boost engagement through LinkedIn by leveraging smart, shareable content.

Final Thoughts

At Concurate, we specialize in creating engaging content strategies that go beyond the typical.

If you want your marketing efforts to stand out and truly connect with your audience, let’s talk. We can help you create content that speaks directly to your audience in ways that they’ll love.

Ready to start crafting a content strategy that connects? Schedule a short call with us today!