59,000+ monthly visitors land on Springworks’ site because it has exactly what they’re looking for. Whether it’s a holiday calendar, HR insights, or career opportunities, the content aligns perfectly with what users need.
Some pages ride seasonal trends. Others consistently pull traffic, month after month. And then there are the ones that rank because they answer very specific questions people are asking.
Here’s what’s driving Springworks’ SEO success.
Springworks’ SEO Snapshot
| Organic Traffic (Monthly) | 59.5K |
| Domain Rating (DR) | 70 |
| Backlinks | 171K |
Springworks Ranks for Every Search Intent
#1 Branded searches: 3.9K visits (Users already familiar with the brand)
#2 Non-branded searches: 55.6K visits (Capturing users before they know the brand)
#3 Informational searches: 58.9K visits (Users seeking knowledge and insights)
#4 Navigational searches: 3.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 3.4K visits (Users researching before making a purchase)
You might like to read this as well: Perkbox SEO Analysis: How They Get 55K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page URL | Keyword | Position | Monthly Traffic |
| US Holiday Calendar | us holidays 2024 | 3 | 40,420 |
| Funny Debate Topics | funny controversial topics | 2 | 3,432 |
| Homepage | springworks | 1 | 3,021 |
| Quiz Team Names | quiz team names | 3 | 1,162 |
| Careers | springworks careers | 1 | 520 |
| Culture | springworks careers | 2 | 231 |
| Bell Curve Appraisal | bell curve appraisal | 2 | 167 |
| Shape of Work Podcast | springworks, tsow | 1 | 110 |
| Codenames on Zoom | codenames online | 2 | 86 |
| HR Toolkit | hr toolkit | 3 | 71 |
Springworks’ Search Success
#1 The US Holiday Calendar page dominates seasonal searches, ranking #3 for “us holidays 2024” and pulling in massive traffic.
#2 Funny Debate Topics sparks curiosity, drawing visitors searching for engaging and controversial discussion ideas.
#3 The Homepage holds strong, capturing users looking for “Springworks” and reinforcing brand authority.
Case studies showcasing successful implementations can further strengthen brand authority and attract more qualified leads.
Smart Content Strategy Pays Off
#1 The Quiz Team Names page taps into fun and creativity, ranking for users planning team activities.
#2 Career-driven searches lead job seekers to the Careers page, ensuring they find the right opportunities fast.
#3 The Bell Curve Appraisal post serves HR professionals, providing insights on performance evaluation methods.
Partnering with the right HR tech content agency can amplify your SEO efforts and strengthen brand positioning in the HR space.
Global Traffic Domination
India leads the charge, contributing over half of all organic traffic, driven by strong local search presence.
The U.S. audience shows high engagement, with a large share of keyword-driven visits.
Top Traffic Sources
#1 India – 31.3K visits/month (52.6% of total traffic)
#2 United States – 18.5K visits/month (31.1%)
#3 Philippines – 2.4K visits/month (4.0%)
#4 Canada – 1.6K visits/month (2.7%)
#5 United Kingdom – 1.1K visits/month (1.9%)
Springworks’ Backlink Profile
| Metric | Value |
| Total backlinks | 171K |
| Referring Domains | 4.2K |
| High-Authority Links | Links from Forbes, Microsoft, Gravatar |
A broad backlink profile signals relevance across multiple industries.
Traffic Breakdown
| Source | Value |
| Organic Search | 59.6K |
| Paid Search | 12 |
Springworks’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.7s (Moderate)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 61ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Good
Springworks blends speed and precision, creating a seamless browsing experience.
Here’s How You Can Steal Springworks’ SEO Playbook
#1 Targeting Every Search Intent
Springworks doesn’t just focus on branded keywords. They capture informational, navigational, and commercial searches, ensuring they reach users at every stage of the journey. This approach increases visibility across diverse audience segments, driving sustained traffic growth.
#2 Building a Powerful Backlink Profile
High-authority backlinks from reputable sources boost their credibility. This strengthens domain authority and drives long-term organic growth. By securing links from trusted websites, they reinforce their position as an industry leader.
#3 Leveraging Evergreen Content
Their content isn’t just trendy; it’s built to last. Springworks ranks for recurring topics that bring consistent traffic month after month. This ensures a steady influx of visitors, reducing reliance on paid ads.
#4 Dominating Employer Branding
Springworks uses SEO to attract top talent, ensuring that job seekers easily find their careers page. Strong employer branding helps reinforce trust and authority. By optimizing for job-related searches, they stand out in a competitive hiring landscape.
#5 Prioritizing User Experience
From fast load times to mobile-friendly design, Springworks optimizes technical SEO to keep users engaged and converting. A seamless experience reduces bounce rates and boosts overall engagement.
Before We Go
If you’re serious about organic growth, study what Perkbox is doing. They’re not just creating expert-driven content; they’re owning their niche with precision.
Springworks isn’t just another HR tech company; it’s a brand that understands how to connect with the right audience at the right time.
From ranking for high-demand keywords to ensuring a seamless user experience, every piece of their expert-driven SEO strategy works with purpose. Their strong backlink profile and search intent-driven content keep them ahead in a competitive space.
Want to make your content stand out? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
