Most companies dream of ranking high. SE Ranking has turned it into an art form.
With 378K organic visitors a month, SE Ranking is more than just another SEO tool. It’s a digital powerhouse that dominates the SERPs with a strategy that captures users at every stage of the search journey.
They don’t rely on ads to get noticed. They earn it with a killer SEO strategy that draws in traffic, nurtures it, and turns it into meaningful business.
You might not have SE Ranking’s resources, but here’s how they built an SEO strategy that works—and how you can steal their playbook for success.
SE Ranking’s SEO Snapshot
| Organic Traffic (Monthly) | 378K |
| Domain Rating (DR) | 83 |
| Backlinks | 1.2M |
SE Ranking Ranks for Every Search Intent
#1 Branded searches: 83.1K visits (Users already familiar with the brand)
#2 Non-branded searches: 294.4K visits (Capturing users before they know the brand)
#3 Informational searches: 284.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 116.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 268.3K visits (Users researching before making a purchase)
Learn more about SEO Analysis of market leaders: Similarweb SEO Analysis: How They Get 23M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| seranking.com/website-traffic-checker.html | website traffic checker | #3 | 76,688 |
| seranking.com/ | se ranking | #1 | 51,141 |
| seranking.com/backlink-checker.html | backlink checker | #4 | 20,398 |
| seranking.com/position-tracking.html | se ranking | #1 | 16,253 |
| seranking.com/competitor-traffic-research.html | competitor analysis tool | #1 | 13,313 |
| seranking.com/keyword-suggestion-tool.html | keyword generator | #3 | 12,807 |
| seranking.com/es/ | seranking | #1 | 11,532 |
| seranking.com/white-label.html | white label seo software | #1 | 9,029 |
| seranking.com/google-ranking-checker.html | tracking google rank | #1 | 8,118 |
| seranking.com/serp-tracking.html | serp checker | #6 | 7,403 |
#1 SE Ranking’s homepage dominates branded search, ranking #1 for “SE Ranking,” driving significant traffic from users already familiar with the platform.
#2 High-ranking tool pages like “Website Traffic Checker” and “Backlink Checker” attract users searching for competitive analysis solutions, ensuring visibility for crucial SEO-related queries.
#3 Product-specific pages such as “Position Tracking” and “Competitor Traffic Research” capitalize on industry demand, capturing businesses looking for comprehensive SEO and competitor analysis tools.
SE Ranking Captures Market Share with High-Intent Searches
#1 High-intent keywords like “website traffic checker” and “backlink checker” position SE Ranking as a go-to solution for marketers and SEO professionals.
#2 Navigational queries such as “SE Ranking” and “keyword generator” ensure a steady flow of users looking for specific SE Ranking tools and services.
#3 Solution-focused searches like “white label SEO software” and “competitor analysis tool” showcase SE Ranking’s ability to provide targeted, business-centric SEO solutions.
Global Traffic Domination
Top Traffic Sources
#1 United States – 121.8K visits/month (32.2%)
#2 India – 73.1K visits/month (19.3%)
#3 Brazil – 33.5K visits/month (8.9%)
#4 United Kingdom – 30.1K visits/month (7.9%)
#5 Russian Federation – 16.6K visits/month (4.4%)
The United States leads the traffic share, accounting for nearly one-third of all visits, highlighting a strong market presence.
India follows as the second-largest traffic source, with growing search demand. Meanwhile, Brazil, the UK, and Russia contribute steady engagement, showing SE Ranking’s expanding global reach.
SE Ranking’s Backlink Profile
| Metric | Value |
| Total backlinks | 1.2M |
| Referring Domains | 12.6K |
| High-Authority Links | Links from Google, Apple, WordPress, Github |
#1 SE Ranking’s backlink strategy is built on trust and credibility. With 1.2M backlinks and 12.6K referring domains, it secures a strong digital footprint across various industries.
#2 High-authority links from Google, Apple, WordPress, and GitHub reinforce SE Ranking’s legitimacy, positioning it as a reliable SEO tool within the tech and digital marketing space.
Traffic Breakdown
| Source | Value |
| Organic Search | 374K |
| Paid Search | 2.5K |
SE Ranking’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2s (Moderate)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 84ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 SE Ranking’s LCP of 2s ensures a relatively fast loading experience, but further optimization could push it into the “Very Good” range, improving user retention and engagement.
#2 With an almost perfect CLS score of 0.01 and an INP of 84ms, SE Ranking delivers a smooth and responsive browsing experience, minimizing disruptions and enhancing usability for visitors.
Paid Ad Keywords That Drive Conversions
In addition to its strong organic search performance, SE Ranking strategically invests in paid advertising campaigns, targeting specific keywords to drive qualified traffic and further solidify its digital presence across various platforms.
Top Keywords SE Ranking is Running Ads on
#1 “website ranking google”
#2 “keyword rank”
#3 “how to track search engine rankings”
#4 “serp competition”
#5 “see rank”
#6 “google web rank checker”
#7 “best google keyword rank checker”
#8 “seo checking tools”
#9 “seo track”
#10 “google keyword checker for website”
SE Ranking’s paid strategy focuses on high-intent keywords like “website ranking google” and “keyword rank,” targeting users actively looking for SEO tracking solutions. This ensures they capture potential customers at the decision-making stage.
By bidding on variations like “see rank” and “google keyword checker for website,” SE Ranking maximizes its reach, ensuring visibility even for users searching with different phrasing or misspellings.
Here’s How You Can Steal SE Ranking’s SEO Playbook
#1 Master Both Branded and Non-Branded Keywords
To capture every potential user, target both branded and non-branded search terms. SE Ranking dominates its branded search with 83.1K visits, but it also captures an impressive 294.4K visits from non-branded searches. By ranking for a variety of search intents, you ensure that your brand is visible both to those already familiar with you and to potential customers discovering you for the first time.
#2 Build a Powerful Backlink Profile
SE Ranking’s 1.2M backlinks and 12.6K referring domains demonstrate the importance of cultivating a strong, diverse backlink profile. Focus on securing high-quality backlinks from reputable sites in your industry, like SE Ranking does with backlinks from tech giants like Google and WordPress. A robust backlink strategy is one of the fastest ways to build trust and authority in your niche.
#3 Focus on High-Intent, Conversion-Ready Keywords
SE Ranking’s keyword strategy is all about high intent—targeting keywords that capture users at the decision-making phase. With top terms like “website traffic checker” and “backlink checker,” SE Ranking reaches users actively looking for solutions. Identify the keywords with the highest conversion potential for your business and ensure your content is built around those terms to drive qualified traffic.
#4 Optimize Technical SEO for User Experience
SE Ranking doesn’t just win on content and backlinks; they excel in technical SEO as well. Their Core Web Vitals metrics—such as the excellent Cumulative Layout Shift (CLS) score of 0.01—ensure a smooth, seamless user experience. Prioritize your site’s technical health by improving load speeds, interactivity, and mobile-friendliness. A solid technical foundation helps boost rankings and keeps users engaged.
#5 Expand Your Global Reach by Targeting Key Markets
With the United States leading SE Ranking’s traffic, followed by India and Brazil, it’s clear that expanding into international markets can significantly boost your traffic. Build a global SEO strategy that targets high-potential regions, just like SE Ranking has done, to maximize your reach and diversify your audience.
Before We Go
SE Ranking’s success isn’t just luck—it’s the result of smart SEO strategies that dominate both branded and non-branded searches, a killer backlink profile, and laser-focus on high-intent keywords.
You don’t need SE Ranking’s resources to build a similar SEO foundation. At Concurate, we specialize in expert-driven SEO strategies that drive organic traffic and boost your brand’s visibility. Ready to scale your SEO game? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
