Qualtrics is pulling in over a million people every month through search alone.
Whether someone is looking for leadership quotes, survey methods, or a sample size calculator, they’re likely landing on a Qualtrics page
The company has a clear SEO strategy that helps it rank for everything from brand searches to detailed research topics.
Qualtrics’s SEO Snapshot
| Organic Traffic (Monthly) | 1.3M |
| Domain Rating (DR) | 91 |
| Backlinks | 4.7M |
Qualtrics Ranks for Every Search Intent
#1 Branded searches: 342.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 969.4K visits (Capturing users before they know the brand)
#3 Informational searches: 1.2M visits (Users seeking knowledge and insights)
#4 Navigational searches: 334.2K visits (Users looking for a specific website or page)
#5 Commercial searches: 388.6K visits (Users researching before making a purchase)
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Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| 50 Powerful Leadership Quotes | leadership quotes | 1 | 59,553 |
| Survey Basics | survey | 1 | 25,625 |
| Net Promoter Score | net promoter score | 1 | 23,022 |
| Free Account | qualtrics survey | 1 | 21,273 |
| Sampling Methods | types of sampling, sampling techniques in research | 1 | 18,140 |
| Qualtrics NL | qualtrics | 1 | 16,736 |
| Qualtrics AU | qualtrics | 1 | 14,601 |
| Calculating Sample Size | sample size calculator | 2 | 13,790 |
| Qualtrics ES | qualtrics | 1 | 12,709 |
| Hybrid Work | hybrid job meaning | 2 | 12,132 |
Qualtrics’ Content Strategy That Drives Traffic
#1 The blog on “50 Powerful Leadership Quotes” dominates search results, ranking #1 for “leadership quotes” and attracting thousands of professionals looking for inspiration. This strategic content move positions Qualtrics as a thought leader in leadership and management.
#2 The Survey Basics page is go-to resource for users searching for “survey.” Ranking #1, this page helps Qualtrics capture a massive audience interested in research and data collection.
#3 The Free Account page ranks #1 for “Qualtrics survey,” pulling in users ready to explore the platform. By simplifying access to its tools, Qualtrics ensures that potential customers can start using the service with minimal friction.
By implementing effective B2B case studies, companies can showcase their success stories and attract potential clients
Qualtrics Nails Search Intent
#1 Users searching for “net promoter score” land directly on Qualtrics’ NPS page, ranking #1 and offering a deep dive into customer experience metrics. This positions Qualtrics as an essential tool for brands focused on customer feedback.
#2 The Sampling Methods page ranks #1 for both “types of sampling” and “sampling techniques in research,” capturing students, academics, and businesses looking for research methodologies.
#3 The Calculating Sample Size blog ranks #2 for “sample size calculator,” bringing in users actively searching for statistical tools. This kind of utility-driven content not only educates but also reinforces Qualtrics as a research powerhouse.
Global Traffic Domination
The U.S. remains its strongest market, driving the most visits and keyword rankings. But India is also emerging as a major traffic driver, showing strong engagement.
Top Traffic Sources
#1 United States – 515.2K visits/month (39.3% of total traffic)
#2 India – 119.2K visits/month (9.1%)
#3 United Kingdom – 88.6K visits/month (6.8%)
#4 Philippines – 64.2K visits/month (4.9%)
#5 Canada – 46.3K visits/month (3.5%)
The U.S. leads the charge, contributing nearly 40% of Qualtrics’ total traffic, showing strong brand recognition and demand.
Emerging markets like India and the Philippines are growing rapidly, proving that Qualtrics’ global reach continues to expand.
Qualtrics’ Backlink Profile
| Metric | Value |
| Total backlinks | 4.7M |
| Referring Domains | 30.5K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikepedia |
With 4.7 million backlinks, Qualtrics benefits from a vast network of referring sites, boosting its search engine authority.
A strong base of 30.5K unique domains linking to Qualtrics ensures a steady flow of organic traffic.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.3M |
| Paid Search | 2.7K |
Qualtrics’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Good)
Cumulative Layout Shift (CLS): 0.14 (Poor)
Interaction to Next Paint (INP): 85ms (Good)
Source: PageSpeed Insights
Mobile Friendliness: Poor
#1 With an LCP of 1.5s, Qualtrics delivers a smooth and quick user experience, keeping visitors engaged.
#2 A CLS of 0.14 indicates some unexpected page shifts, which could affect user experience and accessibility.
Here’s How You Can Steal Qualtrics’ SEO Playbook
#1 Dominating Every Search Intent
Qualtrics strategically captures users at all stages of their journey, from branded searches (342.7K visits) to informational (1.2M visits) and commercial (388.6K visits) queries. By targeting multiple search intents, it maximizes visibility and conversions.
#2 Ranking for High-Value Keywords
With top positions for competitive keywords like “leadership quotes” (59K+ visits), “net promoter score,” and “survey,” Qualtrics dominates search results. These rankings attract professionals, researchers, and decision-makers, reinforcing its industry authority.
#3 A Powerful Content Strategy That Converts
Qualtrics blends thought leadership with utility-driven content, ranking #1 for inspirational, educational, and research-based topics. Pages like “50 Powerful Leadership Quotes” and “Sampling Methods” not only drive traffic but also nurture potential customers.
Avoiding common mistakes in B2B SaaS case studies is crucial for effectively communicating value to potential clients.
#4 A Strong Global Presence
With 1.3M organic monthly visits, Qualtrics has a strong foothold in the U.S. (515.2K visits) while expanding in markets like India (119.2K) and the U.K. (88.6K). Its global SEO approach ensures continuous audience growth.
#5 A Backlink Profile That Builds Authority
Backed by 4.7M backlinks and 30.5K referring domains, Qualtrics benefits from links from Google, Apple, Microsoft, and Wikipedia. This high-authority link-building strategy strengthens its rankings and trustworthiness in search engines.
Before We Go
Qualtrics is dominating search with a mix of expert-driven content, strong backlinks, and a deep understanding of search intent.
From leadership quotes to research tools, it has positioned itself as a go-to resource for a wide audience.
If you’re looking to grow your own organic traffic, let’s collaborate and make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
