If you’re in the CRM and sales automation industry and not seeing the SEO growth you want, it’s time to look at how a top player is getting it right.
Nutshell dominates organic search with 77.9K monthly visits, a DR of 76, and 223K backlinks.
They rank for every search intent whether it’s brand
awareness, research-driven queries, or high-intent buyers ready to convert.
Let’s break down exactly what they’re doing right and how you can apply the same strategies to your business.
Nutsell’s SEO Snapshot
| Organic Traffic (Monthly) | 77.9K |
| Domain Rating (DR) | 76 |
| Backlinks | 223K |
Nutshell Ranks for Every Search Intent
#1 Branded searches: 14.7K visits (Users already familiar with the brand)
#2 Non-branded searches: 63.2K visits (Capturing users before they know the brand)
#3 Informational searches: 75.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 11.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 57.5K visits (Users researching before making a purchase)
You might like to read this as well: Thryv SEO Analysis: How They Get 8.5M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Nutshell Homepage | nutshell | 1 | 9,656 |
| Digital Marketing Strategies for B2B Companies | b2b digital marketing | 1 | 9,030 |
| Cost of SEO | search engine optimization pricing | 1 | 8,337 |
| Cost of Social Advertising | social media marketing cost, social media advertising cost | 1 | 2,696 |
| Software for Manufacturing Companies | software for manufacturing | 1 | 2,522 |
| Local SEO for Beginners | local business seo | 2 | 1,819 |
| Best CRMs for Marketing | sales and marketing crm, best marketing crm | 1, 5 | 1,679 |
| 7 Types of Sales Leads and How to Close Them | sales leads | 7 | 1,132 |
| What is Marketing | marketing, marketing definition | 17 | 1,122 |
| How Much Does CRM Cost | crm pricing | 11 | 1,068 |
#1 Nutshell’s homepage ranks #1 for “Nutshell,” ensuring strong visibility for branded searches and driving substantial traffic from users already familiar with the platform.
#2 Informational resources like “Digital Marketing Strategies for B2B Companies” and “Cost of SEO” rank at the top for competitive keywords, capturing users actively researching marketing and SEO strategies.
#3 Industry-specific content such as “Software for Manufacturing Companies” and “Local SEO for Beginners” taps into niche search demand, attracting businesses looking for tailored software and SEO guidance.
To boost thought leadership in your industry, check out Three Content Ideas for Forbes to Fuel Your Thought Leadership Campaign and learn how top brands position themselves as industry leaders.
Nutshell Ranks for High-Intent and Industry-Focused Keywords
#1 Branded keywords like “Nutshell” generate steady traffic, ensuring users searching specifically for the company land directly on its website.
#2 Marketing and sales-related searches such as “b2b digital marketing” and “crm pricing” drive visitors looking for business solutions, positioning Nutshell as a go-to resource.
#3 Niche and trending topics like “social media marketing cost” and “best marketing CRM” help Nutshell capture users at different stages of their research, expanding its reach across various industries.
If you’re looking for creative ways to target top-of-the-funnel users, check out Create Captivating Top-of-the-Funnel Content Using ChatGPT and explore AI-powered content strategies.
Global Traffic Domination
Top Traffic Sources
#1 United States – 49.9K visits/month (64.0% of total traffic)
#2 India – 6.2K visits/month (8.0%)
#3 United Kingdom – 4.9K visits/month (6.3%)
#4 Russian Federation – 2.3K visits/month (3.0%)
#5 Canada – 2.1K visits/month (2.7%)
The United States dominates Nutshell’s traffic, contributing the majority of organic visits and search queries.
India and the United Kingdom follow, showing Nutshell’s growing global reach, while Russia and Canada remain steady contributors.
Nutshell’s Backlink Profile
| Metric | Value |
| Total backlinks | 223K |
| Referring Domains | 3.9K |
| High-Authority Links | Links from Apple, WordPress, GitHub |
#1 Nutshell’s backlink profile is solid, with 223K backlinks reinforcing its authority and search visibility. This extensive link network helps boost credibility and organic rankings.
#2 High-quality backlinks from Apple, WordPress, and GitHub set Nutshell apart. These trusted sources signal strong domain authority and enhance its reputation in the SaaS space.
Traffic Breakdown
| Source | Value |
| Organic Search | 77.9K |
| Paid Search | 316 |
Nutshell’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 83ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 Nutshell’s LCP of 1.4 seconds ensures a fast-loading experience, keeping users engaged and reducing bounce rates. A quick load time is crucial for both SEO and user satisfaction.
#2 With an excellent CLS score of 0.01, Nutshell’s pages remain stable as they load, preventing frustrating layout shifts. This creates a seamless browsing experience, especially on mobile.
Here’s How You Can Steal Nutshell’s SEO Strategy
#1 Leverage Branded Search for Maximum Visibility
Nutshell’s homepage ranks #1 for “Nutshell,” driving consistent traffic from users already familiar with the brand. This is a perfect example of how branded searches can reinforce your authority and improve organic reach.
Tip: Secure your brand name across search engines and optimize for branded keywords to ensure that potential customers always land on your site first.
#2 Create High-Intent, Industry-Specific Content
From “Digital Marketing Strategies for B2B Companies” to “Cost of SEO,” Nutshell dominates high-value, competitive keywords. This positions them as a go-to resource in the marketing and CRM space.
Tip: Identify keywords that your target audience actively searches for and create valuable content that directly addresses their needs.
#3 Tap Into Niche and Trending Search Terms
By ranking for niche topics like “Local SEO for Beginners” and trending searches such as “social media marketing cost,” Nutshell effectively captures users at different research stages.
Tip: Stay ahead of trends by continuously analyzing search demand and publishing content that aligns with emerging industry conversations.
#4 Build a Powerful Backlink Profile
With 223K backlinks from 3.9K referring domains—including high-authority links from Apple, WordPress, and GitHub— Nutshell’s domain authority is rock solid.
Tip: Earn quality backlinks by contributing expert insights, guest posts, and industry reports to reputable sites in your niche.
#5 Optimize for Technical SEO & Core Web Vitals
Nutshell’s fast LCP (1.4s), excellent CLS (0.01), and optimized mobile performance ensure that visitors enjoy a smooth and engaging experience.
Tip: Audit your website’s technical health regularly to improve load times, mobile responsiveness, and overall user experience.
Before We Go
Nutshell wins at SEO by knowing exactly what works by owning branded searches, attracting the right visitors, and building trust with strong backlinks. It’s a smart, no-nonsense approach that keeps them ahead.
Success like this doesn’t happen by chance. It takes expert-driven strategies that bring in the right traffic and turn visitors into customers.
If you’re ready to level up and get real results, let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
