With 651K organic visits every month, a strong Domain Rating of 90, and 6.6M backlinks, Monday has built an SEO engine that keeps pulling in traffic, boosting conversions, and making a name worldwide.
They’ve built a system that keeps them in front of the right people at every step.
Whether you already know them or you’re just starting to explore project management tools, Monday makes sure you find them first.
How do they do it? Here’s what makes their strategy work.
Monday’s SEO Snapshot
| Organic Traffic (Monthly) | 651K |
| Domain Rating (DR) | 90 |
| Backlinks | 6.6M |
Monday Ranks for Every Search Intent
#1 Branded searches: 244.8K visits (Users already familiar with the brand)
#2 Non-branded searches: 406.4K visits (Capturing users before they know the brand)
#3 Informational searches: 458K visits (Users seeking knowledge and insights)
#4 Navigational searches: 385.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 256.9K visits (Users researching before making a purchase)
You might like to read this as well: ClickUp SEO Analysis: How They Get 2M+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| monday.com | monday.com | 1 | 221,963 |
| auth.monday.com/login | monday login | 1 | 55,046 |
| monday.com/pricing | monday.com pricing | 1 | 20,891 |
| monday.com/lang/fr | monday | 1 | 14,923 |
| support.monday.com/hc/en-us/articles/115005320845-How-to-log-into-a-monday-com-account | monday login | 3 | 14,409 |
| monday.com | monday.com, monday .com | 4 | 14,086 |
| monday.com/crm | sales crm | 2 | 13,080 |
| support.monday.com/hc/en-us/articles/360021172740-How-to-Log-in-with-the-Desktop-App | monday login | 4 | 12,087 |
| monday.com/lang/pt | monday | 1 | 9,996 |
| monday.com/lang/es | monday | 1 | 9,053 |
#1 Monday.com’s homepage dominates branded search, ranking #1 for “Monday.com,” driving significant traffic from users already familiar with the platform.
#2 Login-related pages like “auth.monday.com/login” and “How to log into a Monday.com account” attract users searching for access to their accounts, ranking for high-volume queries like “Monday login”.
#3 Industry-specific pages like “Monday CRM” and “Risk Mitigation” secure top positions for high-intent keywords, capturing traffic from users actively looking for CRM solutions and project management strategies.
Monday Ranks for High-Intent and Navigational Keywords
#1 High-intent keywords like “Monday.com pricing” and “Sales CRM” drive traffic from users in the decision-making stage, looking for cost and feature comparisons before choosing a solution.
#2 Navigational queries such as “Monday login” and “How to log in with the Desktop App” funnel traffic to authentication and support pages, ensuring users can quickly access their accounts.
#3 Branded searches like “Monday.com” and its regional variations a steady flow of traffic from users worldwide, reinforcing Monday.com’s global reach.
Global Traffic Domination
Top Traffic Sources
#1 United States – 248.3K visits/month (38.1% of total traffic)
#2 United Kingdom – 61.9K visits/month (9.5%)
#3 Brazil – 44.6K visits/month (6.9%)
#4 Australia – 36.2K visits/month (5.6%)
#5 Israel – 34K visits/month (5.2%)
The United States dominates the traffic share, bringing in the highest number of visitors, reinforcing Monday.com’s strong presence in North America.
Meanwhile, Brazil is showing notable growth, gaining over 6K additional visits, highlighting an expanding user base in South America.
Monday’s Backlink Profile
| Metric | Value |
| Total backlinks | 6.6M |
| Referring Domains | 54.1K |
| High-Authority Links | Links from Apple, Microsoft, WordPress, Pinterest |
Monday has an impressive backlink profile with 6.6 million total backlinks and 54.1K referring domains, reinforcing its credibility in the project management space.
High-authority backlinks from Apple, Microsoft, WordPress, and Pinterest further boost its domain trust, ensuring strong search visibility and organic growth
Traffic Breakdown
| Source | Value |
| Organic Search | 651K |
| Paid Search | 141K |
Monday’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.2s (Poor)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 125ms (Moderate)
Source: PageSpeed Insights
Mobile Friendliness: Optimized
#1 CLS is in excellent shape with a score of 0.01, ensuring a smooth and stable browsing experience without disruptive layout shifts.
#2 LCP at 2.2s needs improvement, as a faster load time would enhance user experience and reduce bounce rates, especially for first-time visitors.
Paid Ad Keywords That Drive Conversions
Monday runs ads on competitor keywords like “Trello,” “HubSpot,” and “Pipedrive Pricing” to capture users actively searching for alternative project management solutions.
Top Keywords Monday is Running Ads on
#1 “trello”
#2 “hubspot”
#3 “project management”
#4 “pipedrive pricing”
#5 “pipe drive”
#6 “project tracking”
#7 “gantt chart template”
#8 “digital planner “
#9 “construction management software”
#10 “asana task manager”
Focusing on high-intent searches – Keywords like “project management,” “project tracking,” and “construction management software” indicate that Monday is prioritizing users who are already looking for business and team management tools.
Expanding into productivity tools – Terms such as “Gantt chart template” and “digital planner” suggest Monday is positioning itself as a versatile platform, catering to both project managers and individual users seeking organizational tools.
Here’s How You Can Monday’s SEO Playbook
#1 Branded Searches Drive Massive Traffic
Monday’s homepage dominates branded search results, ranking first for “Monday.com” and attracting over 221K visitors per month. With 244.8K visits coming from branded searches, it’s clear that strong brand recognition plays a crucial role in their organic success.
By optimizing for branded queries and maintaining a strong presence across search engines, Monday.com guarantees that users looking for them will find them instantly.
#2 Ranking for High-Intent Keywords Fuels Growth
Monday doesn’t just rely on branded traffic. The platform ranks for high-intent and commercial keywords that bring in users actively searching for project management solutions.
By focusing on evergreen queries that consistently attract potential customers, Monday.com has created a sustainable flow of organic leads. Their content strategy ensures they remain visible to users at every stage of the buying journey, from discovery to purchase.
#3 A Strong Backlink Profile Boosts Authority
With 6.6 million backlinks and 54.1K referring domains, Monday has established itself as a trusted authority in the project management space.
Securing links from major players like Apple, Microsoft, WordPress, and Pinterest further solidifies their credibility and strengthens their domain’s ranking potential.
The strength of their backlink profile plays a significant role in their ability to outrank competitors and maintain a dominant position in the industry.
#4 A Well-Rounded SEO Strategy Covers All Search Intents
Monday ranks across multiple search intents, allowing them to capture users at different stages of their journey.
Commercial searches drive an additional 256K visits, allowing them to connect with users who are actively researching before making a purchase.
By balancing their SEO efforts across all search intents, Monday.com ensures they remain relevant and accessible to a wide audience.
#5 Paid Search Complements Organic Growth
While Monday has built a strong organic presence, they also leverage paid search to expand their reach.
By running ads on competitor keywords they attract users searching for alternative project management tools.
In addition to competitor targeting, Monday.com also invests in productivity-focused terms such as “Gantt chart template” and “digital planner,” positioning itself as a comprehensive solution for both businesses and individuals.
Before We Go
Monday’s SEO strategy is a masterclass in keyword dominance, technical optimization, and backlink authority.
By balancing organic search with strategic paid ads, it continues to grow as a global leader in project management software.
We take an expert-driven approach to boosting rankings, attracting the right audience, and turning visitors into loyal customers. Ready to partner up for your next big SEO win?
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
