You don’t need more blog posts, you need leverage.
Mimecast pulls in 143,000+ monthly visits; not by cranking out blog after blog, but by ranking for high-intent keywords like:
- SPF checker
- cyber hacker
- zip bomb
Their content engine runs on:
- Utility tools, not fluff
- Problem-solving pages, not thought leadership
- High-intent SERPs, not newsletter signups
In this article, we break down how Mimecast turns search into pipeline — and how you can apply the same tactics.
Mimecast’s SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 143K |
| Domain Rating (DR) | 91 |
| Backlinks | 265K |
Where Mimecast’s Traffic Comes From
| Traffic Source | Monthly Visits | Description |
|---|---|---|
| Branded searches | 82.2K | Users already familiar with the brand |
| Non-branded searches | 61.2K | Capturing users before they know the brand |
| Informational searches | 137K | Users seeking cybersecurity insights |
| Navigational searches | 75.2K | Users looking for a specific Mimecast page |
| Commercial searches | 81.6K | Users researching before making a purchase |
Key Learning: Branded search dominates Mimecast’s traffic, but their cybersecurity tools and content also attract a substantial number of non-branded visitors.
Traffic MVPs: Top Pages Driving Mimecast’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://www.mimecast.com/ | mimecast | 1 | 62,679 |
| https://www.mimecast.com/products/dmarc-analyzer/spf-record-check/ | spf checker | 4 | 6,429 |
| https://www.mimecast.com/content/dkim/ | dkim | 3 | 3,203 |
| https://www.mimecast.com/products/incydr/ | code42 | 2 | 3,084 |
| https://www.mimecast.com/products/dmarc-analyzer/dkim-check/ | dkim checker | 6 | 2,729 |
| https://www.mimecast.com/products/dmarc-analyzer/dmarc-check/ | dmarc checker | 8 | 2,411 |
| https://www.mimecast.com/content/cyber-hacking/ | cyber hacker | 1 | 2,200 |
| https://www.mimecast.com/content/what-is-a-zip-bomb/ | zip bomb | 3 | 1,900 |
| https://www.mimecast.com/content/what-is-a-tailgating-attack/ | what is tailgating in cyber security | 6 | 1,405 |
| https://www.mimecast.com/blog/microsoft-purview/ | microsoft purview | 12 | 1,403 |
Mimecast’s Traffic Drivers
#1 The homepage leads the pack, ranking #1 for “Mimecast” and pulling in users familiar with the brand.
#2 Technical tools like the SPF record checker attract users looking to verify email security settings.
#3 Security-focused content pages; like “Cyber Hacking”; rank well, drawing users seeking cybersecurity insights.
Mimecast Wins with Search Intent
#1 Businesses searching for “DKIM checker” and “DMARC checker” land on Mimecast’s verification tools, reinforcing trust.
#2 Educational content on threats like “zip bomb” and “tailgating attacks” captures cybersecurity-conscious users.
#3 Niche solutions, like “Microsoft Purview” coverage, position Mimecast as an expert in enterprise security.
Mimecast’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 265K |
| Referring Domains | 9.1K |
| High-Authority Links | Links from Apple, Microsoft, Wikipedia, Forbes |
Insights
#1 High-authority links from Apple, Microsoft, and Wikipedia boost Mimecast’s credibility in cybersecurity.
#2 A strong backlink count (265K) with 9.1K referring domains signals a well-established digital presence.
Mimecast’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 63.3K | 44.1% |
| United Kingdom | 21.4K | 14.9% |
| South Africa | 10.6K | 7.4% |
| India | 9.7K | 6.7% |
| Australia | 6.5K | 4.6% |
Insights
#1 The U.S. is the dominant traffic source, contributing nearly half of Mimecast’s visits.
#2 South Africa shows a strong presence, indicating Mimecast’s influence in the region’s cybersecurity space.
Mimecast’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 2.2s (Poor)
Cumulative Layout Shift (CLS): 0.04 (Good)
Interaction to Next Paint (INP): 67ms (Great)
Source: PageSpeed Insights
Insights
#1 A 2.2s LCP means key content takes too long to load, which could lead to higher bounce rates.
#2 With an INP of 67ms, Mimecast ensures smooth interactions, providing a responsive experience for users.
Traffic Breakdown
| Source | Value |
| Organic Search | 143K |
| Paid Search | 208 |
Paid Ad Keywords That Drive Conversion
Mimecast is targeting competitor traffic by bidding on “proofpoint essentials,” aiming to attract users searching for alternative security solutions.
Top Keywords Mimecast Is Bidding On:
#1 “proofpoint essentials”
#2 “mimecast essentials for outlook”
#3 “aware ai”
#4 “mimecast email security”
#5 “mimecast cybergraph”
#6 “free sentiment analysis tool”
#7 “mimecast outlook plugin download”
Insights
#1 Brand-focused terms like “mimecast essentials for outlook” and “mimecast email security” show a push to capture users already familiar with their products.
#2 The bid on “free sentiment analysis tool” suggests an interest in broader AI-driven security and analytics, expanding beyond traditional email protection.
SEO Moves to Learn From Mimecast
#1 Provide Email Security Verification Tools
Their SPF record checker attracts users looking to verify email security settings. Develop useful tools related to your core services to attract users and position your brand as a valuable resource.
What Mimecast Did Right:
● Created a functional, problem-solving tool.
● Targeted technical search terms like “SPF checker” and “validate email DNS.”
● Earned authority links from infosec communities, wikis, and IT knowledge bases.
SaaS Playbook: Things To Learn
● Brainstorm recurring tasks your users do; can you make that easier with a free tool?
● Build it lightweight (think Webflow or plain HTML), not overengineered.
● Add contextual CTAs that tie tool usage back to your core product value.
#2 Create Security-Focused Content
Content on “Cyber Hacking” ranks well, drawing users seeking cybersecurity insights. Create valuable content that addresses current cybersecurity threats and provides actionable information to attract a wider audience.
What Mimecast Did Right:
● Published long-form explainers written by technical experts.
● Interlinked every blog post into tightly themed clusters (e.g., “Email Security 101”).
● Used keyword-rich H2s to win People Also Ask and featured snippet placements.
SaaS Playbook: Things To Learn
● Use Google’s “Related Searches” and GSC data to expand each blog into a mini-hub.
● Create 3-tier content: beginner (What is X?), intermediate (How does X work?), advanced (How to fix/prevent X).
● Update posts quarterly to keep freshness and ranking high.
For SaaS companies looking to scale through SEO, having a specialized content strategy is crucial; whether it’s creating high-value tools like SPF Checker or leveraging industry expertise through content marketing.
#3 Target Competitor Keywords
Mimecast bids on “proofpoint essentials,” aiming to attract users searching for alternative security solutions. Target competitor keywords in your ad campaigns to capture users actively evaluating different options.
What Mimecast Did Right:
● Built dedicated comparison landing pages (e.g., “Mimecast vs Proofpoint”).
● Targeted Google Ads with high CTR copy like “Switch in 7 Days; No Downtime.”
● Controlled the messaging by owning competitor reviews and alternatives pages.
SaaS Playbook: Things To Learn
● Bid on “[Competitor] vs [Your Brand]” and “[Competitor] alternatives” across paid search.
● Create honest, well-researched comparison pages with feature-by-feature breakdowns.
● Use testimonials, G2 data, and pricing comparisons to shift perception.
Want SEO That Actually Drives Pipeline; Not Just Pageviews?
At Concurate, we help B2B and security-focused SaaS companies to:
● Build branded and competitor-focused pages that win clicks and conversions
● Launch tools (like SPF Checkers, Config Generators, or Calculators) that earn links while you sleep
● Create expert content that educates buyers and ranks for years
● Architect internal linking and on-page SEO that scales with your product
If your SEO is costing you money instead of printing pipeline; we’ll fix that.
If your content feels like a cost center, not a growth engine; request a free SEO teardown.
You’ll get 3 high-impact, personalized opportunities; no fluff, no pitch.
Let’s turn your SEO from a cost center into your #1 revenue channel.
Disclaimer:
This article is an independent analysis based on publicly available data regarding Mimecast’s SEO strategy. It is not endorsed by, affiliated with, or sponsored by Mimecast Inc. All trademarks mentioned are the property of their respective owners.
