Your SaaS is bleeding budget on paid ads.
Your content? It’s collecting dust on page 6 of Google.
You’ve published feature breakdowns, solution pages, and “ultimate” guides; yet traffic is a trickle, conversions even worse.
Whereas, Malwarebytes quietly pulls in 1.4 million+ organic visitors every month.
No ad burn. No content bloat. No AI spam.
They’ve built a search engine dominance machine that ranks #1 for bottom-of-funnel keywords like “malwarebytes free,” “virus scan,” and “erothots.”
In this teardown, we’ll show you how they turned content into a pipeline weapon; and how your team can ethically steal the exact strategy.
No extra headcount. No 12-month wait. No fluff.
Malwarebytes’ SEO Snapshot: The Key Metrics
| Organic Traffic (Monthly) | 1.4M |
| Domain Rating (DR) | 87 |
| Backlinks | 1.7M |
Where Malwarebytes’ Traffic Comes From
| Traffic Source | Monthly Visits | What It Means |
|---|---|---|
| Branded Searches | 1.3M | Users already familiar with Malwarebytes |
| Non-Branded Searches | 131K | Capturing new users before they know the brand |
| Informational Searches | 911.2K | Visitors seeking cybersecurity insights |
| Navigational Searches | 442.6K | Users looking for a specific Malwarebytes page |
| Commercial Searches | 160.3K | Users researching before making a purchase |
Key Takeaway: Branded searches dominate, showing strong brand recognition, but Malwarebytes also attracts high-intent users looking for solutions.
Top Pages Driving Malwarebytes’ Organic Success
| Page | Keyword | Position | Monthly Traffic |
| Erothots Detection | erothots | 1 | 840,248 |
| Homepage | malwarebytes | 1 | 316,811 |
| Download Page | malwarebytes free | 1 | 73,042 |
| Virus Scanner | virus scan | 1 | 24,527 |
| Free Antivirus | malwarebytes free | 2 | 19,980 |
| AdwCleaner | adwcleaner | 1 | 18,600 |
| Coomer Detection | coomer su | 5 | 10,747 |
| Ibradome Detection | ibradome | 1 | 9,112 |
| Mac Page | malwarebytes for mac | 1 | 8,147 |
| Malware Page | malware | 4 | 6,910 |
Malwarebytes’ Biggest Traffic Drivers
#1 Security threat detections dominate, with the “Erothots Detection” page pulling the most visitors. It ranks #1 for “erothots,” showing Malwarebytes’ authority in identifying online threats.
#2 The homepage remains a strong pillar, ranking #1 for “malwarebytes” and attracting users already familiar with the brand.
#3 The download page plays a crucial role, ranking for “malwarebytes free” and capturing users looking for instant protection.
Malwarebytes’ Search Intent Strategy
#1 Users searching for virus protection land on the “Virus Scanner” page, which ranks #1 for “virus scan” and positions Malwarebytes as a go-to solution.
#2 Specialized tools like “AdwCleaner” gain traction, ranking #1 for “adwcleaner,” proving users are actively searching for Malwarebytes’ solutions.
#3 Mac users aren’t left out; Malwarebytes’ Mac page ranks #1 for “malwarebytes for mac,” targeting users seeking Apple-compatible security.
Malwarebytes’ Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 1.7M |
| Referring Domains | 39.1K |
| High-Authority Links | Links from Google, Apple, Microsoft, Wikipedia |
Why This Matters
#1 Malwarebytes has secured backlinks from top-tier sources like Google, Apple, and Microsoft, reinforcing its credibility in the cybersecurity space.
#2 With 39.1K referring domains, its link profile shows strong industry trust, helping it maintain high authority in search rankings.
Malwarebytes Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 1.4M | 42.2% |
| United Kingdom | 265.4K | 8.1% |
| Canada | 204.5K | 6.2% |
| Germany | 127.1K | 3.9% |
| France | 105.3K | 3.2% |
Insights
#1 The United States dominates traffic, accounting for over 42%, making it Malwarebytes’ core market.
#2 Strong growth in Canada (+153.6K visits) suggests increasing demand for cybersecurity solutions in the region.
Malwarebytes’ Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.3s (Good)
Cumulative Layout Shift (CLS): 0.07 (Moderate)
Interaction to Next Paint (INP): 57ms (Excellent)
Source: PageSpeed Insights
Insights
#1 Fast load times give Malwarebytes an edge. With an LCP of 1.3s, their pages load quickly, reducing bounce rates and improving rankings.
#2 Slight layout shifts could be improved. A CLS of 0.07 means some elements shift unexpectedly, which can affect user experience, especially on interactive pages.
Traffic Breakdown
| Source | Value |
| Organic Search | 1.4M |
| Paid Search | 1.4K |
Paid Ad Keywords That Drive Conversion
Branded search is a priority: “Malware bytes” and “malwareb” show they are protecting their brand name in search results.
Top Keywords Malwarebytes Is Bidding On:
#1 “malware bytes”
#2 “malware removal tool”
#3 “spyware detector”
#4 “adware removal”
#5 “malware removal”
#6 “best anti malware for mac”
#7 “malwareb”
Insights:
#1 Targeting high-intent users: Keywords like “malware removal tool” and “adware removal” attract users actively looking for solutions.
#2 Expanding Mac security focus: Bidding on “best anti malware for mac” signals a push to capture Apple users.
How You Can Steal Malwarebytes’ SEO Playbook
#1 Tap Into Threat Detections
Their “Erothots Detection” page attracts traffic, showcasing their authority in identifying online threats.
What Malwarebytes Did Right:
● Use internal telemetry to surface the most-searched malware & threat names your users face
● Build SEO-optimized detection pages for each threat (think: “[Threat Name] Removal Guide”)
● Include real-time scan widgets, remediation steps, and embedded CTAs for your product
● Rank on urgent, high-intent queries and convert visitors in the same breath
SaaS Playbook: How to Apply This
● Mine support tickets, chat logs & product telemetry to uncover recurring user issues
● Build high-intent landing pages like “[Threat Name] Fix Guide” or “[Issue] Removal Tool”
● Optimize with schema, internal links, and product CTAs to capture + convert search traffic
● Revisit search trends monthly; today’s edge case is tomorrow’s top-ranking keyword
Takeaway: Your next 100K visits won’t come from a broad keyword; they’ll come from 10 hyper-specific ones.
Malwarebytes capitalizes on search intent by aligning content with user queries.
AI-driven tools like ChatGPT can make this process even more effective for SaaS companies; here’s how you can leverage AI to fuel your marketing efforts.
#2 Free Download Pages That Convert Users
The Malwarebytes Free Download Page ranks #1 for “malwarebytes free”. This page doesn’t just bring in traffic; it converts visitors into users.
What You Need To Do Right:
● Target high-intent queries like “free,” “download,” and “install” in your URL, title tag & H1
● Stack trust signals: security awards, verified user reviews, install counts
● Use sticky CTAs + fast, no-surprise download UX (no forms, no fluff, just action)
SaaS Playbook: How to Apply This
● Launch a standalone landing page for your free trial, freemium tool, or sandbox; optimised for queries like “try [product] free” or “[product] demo”
● Craft your copy around action-driven phrases: “Install Now,” “Get Started Free,” “Try It in Seconds”
● Layer in micro-conversion CTAs: product tour, newsletter opt-in, interactive feature checklist
● Push traffic via:
– Internal links from high-ranking blog posts
– Descriptions under YouTube walkthroughs
– “Try Free” banners across documentation
Takeaway: If you offer a free tool or trial, optimize its page to rank for download-related keywords. Capture intent early and guide users toward conversions.
#4 Target High-Intent Virus Scan Queries
The “Virus Scanner” page ranks #1 for “virus scan,” positioning Malwarebytes as a go-to solution. Optimize for high-intent queries related to your core services or products to capture users actively seeking solutions.
What Malwarebytes Did Right:
● Built a hybrid product page that doubles as an educational hub + conversion driver
● Front-loaded with trust elements: third-party badges, scan accuracy stats, analyst mentions
● Clean, bold CTA: “Scan Now” ; no fluff, no friction
SaaS Playbook: How to Apply This
● Create focused pages for commercial queries like “best [tool] for [industry]” or “[product] vs [competitor]”
● Cut the fluff; make them fast-loading, CTA-driven, and frictionless
● Answer the real buyer questions:
- How secure is it?
- What’s the price?
- Will it work with my stack?
● Lead with performance hooks in your title tags:
- “Fastest Malware Scanner of 2025”
- “#1 Secure Email Gateway for Healthcare”
Example from SaaS: Monday.com ranks for “project management software” with a product page that reads like a full-blown landing page; testimonials, pricing blocks, and social proof everywhere. Learn from their SEO analysis.
#5 Paid Search to Defend & Expand Market Share
Malwarebytes bids on “malware bytes” and “malwareb” to prevent competitors from hijacking its brand traffic. They also invest in keywords like “malware removal tool” and “best anti-malware for Mac” to capture high-intent users.
What Malwarebytes Did Right:
● Protected brand traffic by bidding on exact match branded terms.
● Ran conversion-focused ad copy that reinforced SEO messaging.
● Targeted non-brand, high-intent solution keywords to expand reach.
SaaS Playbook: How to Apply This
● Bid on all brand terms; even misspellings; and use sitelinks to promote key pages (Pricing, Free Trial, Case Studies).
● Launch search campaigns around bottom-funnel keywords: “best [category] tool,” “[category] software for [persona],” etc.
● Use paid search data (CTR, Quality Score, conversions) to refine your SEO strategy.
● Run ad copy tests to discover which messaging resonates most; then bring that into your meta titles and page content.
Takeaway: Use paid search to defend your brand name and bid on solution-driven keywords that attract ready-to-convert users.
Want Growth Like Malwarebytes? Here’s Your Next Move
They crafted an SEO strategy that drives pipeline; owning high-intent keywords, launching link-worthy tools, and ranking for urgent, buyer-ready queries.
The result? Trusted visibility when it matters most.
If you’re in cybersecurity, you don’t need more blogs.
You need content that earns trust, answers real buyer questions, and turns traffic into qualified leads.
That’s where we come in.
At Concurate, we help security-focused SaaS brands:
– Build conversion-first content hubs that speak your ICP’s language
– Launch lightweight tools that generate links while you sleep
– Optimize your site for authority, speed, and revenue—not just rankings
If your competitors are showing up where you should be, you’re losing deals you don’t even know about.
Book a free teardown of your current SEO setup; and let’s turn your content into a real growth engine.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
