Lively attracts 76K organic monthly visits, reflecting its strong digital presence.
With 14.4K backlinks from 1.2K referring domains (including Apple and Medium), Lively has established itself as a trusted name in the HSA space.
But the real story lies in their ability to turn traffic into value.
Their educational content on HSA rules and healthcare costs ranks consistently for high-intent keywords, while branded searches contribute 25K visits monthly; proof that their name carries weight.
Let’s break down the specific SEO strategies fueling Lively’s impressive growth.
Lively SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 76K |
| Domain Rating (DR) | 59 |
| Backlinks | 14.4K |
How Lively Captures Traffic: Breaking Down the Sources
#1 Branded searches: 25K visits (Users already familiar with the brand)
#2 Non-branded searches: 51K visits (Capturing users before they know the brand)
#3 Informational searches: 70.1K visits (Users seeking knowledge and insights)
#4 Navigational searches: 56.8K visits (Users looking for a specific website or page)
#5 Commercial searches: 57.9K visits (Users researching before making a purchase)
You might like to read this as well: Paycom SEO: How They Get 855K+ Organic Monthly Visits
Top Pages Driving Lively’s Success
| Page | Keyword | Position | Monthly Traffic |
| https://livelyme.com/ | lively | 1 | 38,936 |
| https://secure.livelyme.com/ | lively hsa login | 2 | 1,690 |
| https://livelyme.com/blog/guide-to-hsa-withdrawals | hsa withdrawal rules | 4 | 1,559 |
| https://livelyme.com/blog/the-costs-of-bypass-surgery | bypass surgery cost | 2 | 1,058 |
| https://livelyme.com/blog/hsa-contribution-limits | hsa max contribution 2023 | 14 | 727 |
| https://livelyme.com/blog/hsa-reimbursement-rules | hsa reimbursement rules | 5 | 648 |
| https://livelyme.com/hsa | lively hsa | 1 | 489 |
| https://livelyme.com/blog/family-hsa-vs-individual | hsa family vs individual | 1 | 481 |
| https://livelyme.com/blog/hsa-vs-ppo | hsa ppo | 2 | 430 |
| https://support.livelyme.com/hc/en-us | lively customer service | 7 | 427 |
Lively’s Traffic Strategy
#1 The homepage anchors traffic, ranking #1 for “lively” and attracting users familiar with the brand.
#2 The login page simplifies access, ranking #2 for “lively hsa login” and ensuring smooth user experience.
#3 Educational blogs drive steady interest, with the “guide to HSA withdrawals” page ranking for key financial queries.
Lively Wins with Search Intent
#1 Financial clarity drives traffic, with searches for “hsa withdrawal rules” bringing in users looking for specific advice.
#2 Healthcare costs spark interest, with the “bypass surgery cost” blog capturing users researching medical expenses.
#3 Practical tools convert, with the “hsa vs ppo” page guiding users through health plan comparisons.
Lively’s Global Reach: Where the Traffic Comes From
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 76K | 99.4% |
| Canada | 112 | 0.1% |
| Philippines | 38 | <0.1% |
| United Kingdom | 26 | <0.1% |
| Pakistan | 25 | <0.1% |
Insights
#1 The United States dominates Lively’s traffic, contributing nearly all of it at 99.4%.
#2 Canada and other international markets show minimal traction, indicating room for global growth.
#3 Their success highlights the value of trust-building through well-crafted case studies and client stories.
Lively’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 14.4K |
| Referring Domains | 1.2K |
| High-Authority Links | Links from Apple, Medium, Bing |
Insights
#1 Lively has a solid backlink profile with 14.4K total backlinks from 1.2K referring domains, indicating strong domain authority.
#2 High-authority links from Apple, Medium, and Bing strengthen Lively’s credibility and search ranking potential.
Traffic Breakdown
| Source | Value |
| Organic Search | 76K |
| Paid Search | 87 |
Lively’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.5s (Moderate)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 83 ms (Moderate)
Source: PageSpeed Insights
Insights
#1 Lively’s Largest Contentful Paint (LCP) at 1.5s is moderate, suggesting room for improvement in loading speed for a better user experience.
#2 A perfect CLS score of 0 means the site maintains a stable layout, enhancing usability and reducing user frustration.
Paid Ad Keywords That Drive Conversion
Lively is targeting high-intent keywords like “individual hsa account” and “lively hsa,” capturing users already familiar with or seeking HSA services.
Top Keywords Lively Is Bidding On:
#1 “individual hsa account”
#2 “lively hsa”
#3 “how to get an hsa”
#4 “hsa contribution limit”
#5 “hsa charles schwab”
#6 “open a hsa”
#7 “set up an hsa”
Insights:
#1 Strategic bidding on educational queries like “how to get an hsa” and “hsa contribution limit” positions Lively as a trusted resource for HSA-related information.
#2 Terms like “set up an hsa” and “open a hsa” suggest a focus on conversion-driven searches aimed at acquiring new customers.
How to Steal Lively’s Playbook (5 Key Elements)
#1 Prioritize Branded Search Optimization
Lively ensures that users searching for their brand, such as “lively,” are directed to their homepage, which ranks #1 and attracts 38,936 monthly visits. This dominance in branded search terms strengthens brand recognition and trust.
What You Can Do: Optimize your website to rank at the top for your branded keywords, ensuring that potential customers find your official site first.
#2 Design for User-Friendliness (Lively’s “Technology Built for Today”)
Lively emphasizes easy-to-use and dependable technology. A user-friendly interface keeps visitors on your site longer, reducing bounce rates and signaling to Google that your content is valuable. Invest in a seamless and intuitive user experience to improve SEO.
Lively’s site structure reflects how a well-organized SaaS platform enhances user experience and SEO performance.
#3 Address Cost-Related User Queries
The article on “bypass surgery cost” ranks #2, drawing 1,058 monthly visits. By tackling topics related to financial considerations, Lively captures users seeking cost information.
What You Can Do: Create content that discusses the costs associated with your services or products to attract cost-conscious consumers.
#4 Optimize for Competitive Keywords
Lively’s page comparing “hsa vs ppo” ranks #2, bringing in 430 monthly visits. By analyzing and targeting competitive keywords, they attract users evaluating their options.
What You Can Do: Research and target competitive keywords in your industry to capture users in the decision-making process.
#5 Leverage G2 Reviews to Build Trust
Lively is top-rated on G2, showcasing its commitment to customer satisfaction. Encourage your happy customers to leave reviews on relevant platforms. Positive reviews act as social proof, boosting credibility and attracting new users.
Why Lively’s SEO Works?
By addressing common healthcare financial queries, Lively positions itself as a valuable resource, attracting users who may not have been actively seeking their services but find value in their content.
This approach not only increases organic traffic but also builds trust and authority in the healthcare financial space.
Lively’s expert-driven success proves that HSA solutions can be achieved through strategic content and branded search dominance.
Collaborate with us to level up your SEO and engage your audience like never before.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
