With a Domain Rating (DR) of 81 and 540K backlinks from heavyweights like Apple, Amazon, and Wikipedia, Infor has mastered the art of capturing high-intent traffic.
Their homepage alone generates 29K monthly visits, while niche product pages, career listings, and regional content drive additional targeted traffic.
Let’s have a look into the specific strategies behind Infor’s SEO success and how you can replicate them.
Infor’s SEO Performance: The Key Numbers
| Organic Traffic (Monthly) | 140K |
| Domain Rating (DR) | 81 |
| Backlinks | 540K |
Traffic Sources: Where Infor’s Visitors Come From
#1 Branded searches: 100.5K visits (Users already familiar with the brand)
#2 Non-branded searches: 40K visits (Capturing users before they know the brand)
#3 Informational searches: 125.8K visits (Users seeking knowledge and insights)
#4 Navigational searches: 56.6K visits (Users looking for a specific website or page)
#5 Commercial searches: 88.9K visits (Users researching before making a purchase)
Key Takeaway: A strong balance of branded and non-branded searches reflects Infor’s broad market reach and strategic keyword alignment.
You might like to read this as well: Hyland SEO: How They Get 60K+ Organic Monthly Visits
Infor’s Top-Performing Pages
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://www.infor.com/ | infor | 1 | 29,006 |
| https://www.infor.com/about/careers | infor careers | 1 | 5,581 |
| https://www.infor.com/solutions/erp | infor erp | 1 | 4,266 |
| https://www.infor.com/solutions/erp/syteline | syteline | 2 | 3,690 |
| https://www.infor.com/manufacturing-industries | manufacturing industries | 4 | 3,551 |
| https://www.infor.com/en-ca/solutions/people/wfm | wfm | 1 | 2,879 |
| https://www.infor.com/solutions/erp/m3 | infor m3 | 1 | 2,423 |
| https://www.infor.com/industries/industrial-manufacturing | manufacturing software company | 3 | 2,080 |
| https://www.infor.com/fr-fr | infor | 1 | 2,080 |
| https://www.infor.com/de-de | infor | 1 | 2,042 |
Why These Pages Perform:
#1 Industry-specific content reflects user search intent and business relevance.
#2 Homepage dominance shows Infor’s strong branded search authority.
#3 Career and ERP product pages capture high-intent traffic.
#4 Localized pages in French and German drive regional visibility.
Infor’s targeted product pages, like those for ERP and Syteline, reflect the importance of aligning homepage content with search intent to convert visitors.
Search Intent Strategy: How Infor Aligns with User Needs
#1 Product-specific searches deliver results, with “syteline” and “infor m3” ranking at the top for niche software queries.
#2 Industry-focused content works, as pages like “manufacturing industries” attract traffic from searches for “manufacturing software company.”
#3 Regional pages boost local visibility, with French and German versions ranking #1 for branded searches in those markets.
Infor’s smart use of localized pages and career content highlights why choosing the right content strategy partner is crucial for sustainable growth.
Global Reach: Where Infor’s Traffic Comes From
Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 63.3K | 45.1% |
| India | 15.9K | 11.3% |
| Canada | 7.5K | 5.3% |
| United Kingdom | 5.3K | 3.8% |
| Brazil | 5K | 3.6% |
Market Expansion Insights:
#1 The United States remains the dominant traffic source, contributing nearly half of the total visits.
#2 Brazil shows notable growth with a +1.2K increase, signaling rising interest in the region.
Infor’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 540K |
| Referring Domains | 9.3K |
| High-Authority Links | Links from Apple, Amazon, Wikipedia, Microsoft |
Why It Matters:
#1 Infor’s 9.3K referring domains reflect a broad and diverse backlink strategy, enhancing authority.
#2 High-authority links from major platforms like Apple, Amazon, and Wikipedia strengthen credibility and trustworthiness.
Traffic Breakdown
| Source | Value |
| Organic Search | 140K |
| Paid Search | 882 |
Paid Search Strategy: How Infor Targets High-Value Keywords
Bidding on niche terms like “jewellery erp software” and “b2b supply chain management” helps Infor target specialized market segments.
Top Keywords Infor Is Bidding On:
#1 “erp software”
#2 “infor software”
#3 “jewellery erp software”
#4 “erp for retail industry”.
#5 “b2b supply chain management”
#6 “dynamics 365 erp”
#7 “industry software”
Insights
Competing for “dynamics 365 erp” suggests Infor is positioning itself against major ERP providers like Microsoft.
Steal Infor’s Playbook: What You Can Learn
#1 Dominating Product-Specific Searches
Infor’s ERP pages are crushing it with high-intent searches. The “Infor ERP” page ranks #1 and delivers over 4.2K visits each month. Even the “Syteline” page, ranking #2, pulls in 3.6K visits monthly.
This signals that Infor has aligned its product pages with the exact terms users are searching for; a strategic win in the competitive ERP market.
#2 Leveraging Career Pages for Consistent Traffic
“Infor careers” ranks #1 and generates 5.5K monthly visits; proof that job-related searches are a reliable traffic source. By optimizing their career pages for search visibility, Infor attracts both job seekers and professionals exploring the brand.
#3 Regional Targeting Pays Off
Localized pages in French and German rank #1 for “Infor,” driving over 2K monthly visits each. This shows Infor’s smart approach to adapting content to regional markets, strengthening local search authority.
#4 Building Authority with High-Profile Backlinks
Infor has secured 540K backlinks from 9.3K referring domains; including Apple, Amazon, and Wikipedia. These high-authority links enhance trust signals and give Infor a competitive edge in search rankings.
#5 Industry-Focused Content That Converts
Pages targeting industry-specific terms like “manufacturing industries” and “manufacturing software company” generate over 3.5K monthly visits. This content directly addresses industry pain points, making Infor a go-to resource for manufacturing solutions.
Final Thoughts: Why Infor’s SEO Works
By owning product-specific searches, optimizing regional pages, and securing backlinks from top-tier domains, Infor has positioned itself as a leader in the ERP space.
The key takeaway? Focus on intent-driven content, strategic link building, and localized targeting to replicate Infor’s winning formula.
Need help from professionals for expert-driven content approach specific to your brand? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
