Micro-Learnings vs. Full-Fledged Classroom Trainings
Most classroom training programs fail to be effective. Here’s why:
Imagine a group of 15 sales professionals attending a classroom training session.
- Some will get bored because they think they already know it all.
- Some will struggle to grasp concepts and lose interest.
- A small set of participants will actively engage and benefit.
The problem? Traditional classroom training does not cater to everyone.
The same issue arises when sales teams lack structured onboarding and training processes. Many companies have shifted to modern sales enablement techniques, as outlined in this article about how to align your sales process with the buyer’s journey.
An Alternative Approach: Micro-Learnings
Instead of lengthy training sessions, focus on bite-sized, incremental learning that fits seamlessly into daily routines.
This micro-learning approach ensures that sales reps can absorb and implement insights immediately without disrupting their workflow.
Sales teams that integrate micro-learnings often see faster skill development and better retention, a concept also explored in actionable steps to align teams.
How One Sales Head Built a Culture of Learning
A friend of mine, who heads a sales team of 15 people, follows a simple yet effective practice in his company.
The “One Learning” Email Thread
- The sales team maintains an email thread called “One Learning.”
- Every team member shares one key learning concisely.
- Being concise makes it easier to grasp and apply.
Example of a shared learning:
“While in conversation with a client, respond only after a minimum 3-second pause.”
How They Find These Learnings
Learnings typically come from:
- Reading blogs or books
- Listening to podcasts
- Watching sales-related videos
To keep it structured, they follow this format:
“I watched/read/listened to [Source] and one simple learning I can share is [Key Takeaway].”
This structured approach not only ensures consistency but also helps teams refine their messaging, outreach strategies, and sales performance. Many of these principles are also seen in how to write emails that get opened.
How It Became a Habit
- Initially, sharing one learning per week was mandatory.
- A scorecard system motivated participation.
- Over time, sharing learnings became second nature & no external motivation was needed.
Now, team members share insights voluntarily, strengthening a culture of continuous learning.
Do you know some other way to enable micro-learnings culture in your company? Do let us know.
Do check out this interesting collection of such Top 25 micro-learnings in Sales. (A 5 minutes read with every second worth it.)
You might also like to read “Top 15 Sales Tips for the Year 2020!”
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