If you’re in the business management software space and struggling to attract the right visitors, take a look at how HoneyBook is doing it.
They’re pulling in over 90K organic visits a month by ranking for high-intent searches, locking down branded queries, and making sure their content aligns perfectly with what users are looking for.
From freelancers searching for “small business management software” to entrepreneurs needing a “mission statement generator,” HoneyBook shows up exactly where it matters.
But what makes their strategy so powerful?
HoneyBook’s SEO Snapshot
| Organic Traffic (Monthly) | 90.2K |
| Domain Rating (DR) | 88 |
| Backlinks | 481K |
HoneyBook Ranks for Every Search Intent
#1 Branded searches: 72.3K visits (Users already familiar with the brand)
#2 Non-branded searches: 17.9K visits (Capturing users before they know the brand)
#3 Informational searches: 63.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 67.1K visits (Users looking for a specific website or page)
#5 Commercial searches: 61.8K visits (Users researching before making a purchase)
You might like to read this as well: LeadSquared SEO Analysis: How They Get 145K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| honeybook.com | honeybook | 1 | 49.0K |
| honeybook.com/app/login | honeybook login | 1 | 8.2K |
| honeybook.com/pricing | honeybook | 1 | 49.0K |
| honeybook.com/all-in-one-business-platform | small business management software | 4 | 6.7K |
| honeybook.com/blog/how-to-properly-credit-photos-on-instagram-why-you-need-to-do-it | photo credit | 4 | 1.8K |
| honeybook.com/mission-statement | mission statement generator | 2 | 6.7K |
| honeybook.com/blog/passive-income-apps | passive income apps | 1 | 2.2K |
| honeybook.com/careers | honeybook careers | 1 | 450 |
| honeybook.com/features | honeybook | 1 | 49.0K |
| honeybook.com/blog/how-to-send-an-invoice | how to send an invoice | 5 | 600 |
#1 The homepage is a traffic magnet, ranking #1 for “HoneyBook” and pulling in users who already know and trust the brand.
#2 Login pages act as shortcuts, ensuring users can quickly access their accounts—no friction, no delays.
#3 Service-driven pages seal the deal, with the “All-in-One Business Platform” and “Pricing” sections capturing visitors actively evaluating their options.
HoneyBook Wins with Search Intent
#1 Entrepreneurs and freelancers find their way via searches like “small business management software,” positioning HoneyBook as a must-have tool.
#2 Smart educational content pays off, with the blog post on “How to Properly Credit Photos on Instagram” ranking for informational queries like “photo credit.”
#3 Utility-driven searches lead to conversions, as pages like “mission statement generator” and “how to send an invoice” bring in users looking for practical solutions.
Global Traffic Domination
Top Traffic Sources
#1 United States – 79.1K visits/month (87.6% of total traffic)
#2 Canada – 4K visits/month (4.5%)
#3 India – 1.2K visits/month (1.3%)
#4 Israel – 1K visits/month (1.1%)
#5 United Kingdom – 993 visits/month (1.1%)
HoneyBook’s traffic map tells a clear story; the U.S. is its powerhouse, driving the bulk of visits and reinforcing its dominance in the home market.
But here’s where it gets interesting: Canada, India, and Israel are creeping up. These emerging markets hint at untapped potential, showing where HoneyBook could double down for future growth.
HoneyBook’s Backlink Profile
| Metric | Value |
| Total backlinks | 481K |
| Referring Domains | 14.7K |
| High-Authority Links | Links from Forbes, Apple, GitHub, Tiktok |
#1 HoneyBook’s backlink game is on point! With nearly half a million backlinks and 14.7K referring domains, it’s dominating.
#2 When giants vouch for you, you’re doing something right. Links from Forbes, Apple, GitHub, and TikTok don’t just boost SEO, they validate HoneyBook as an industry leader.
Traffic Breakdown
| Source | Value |
| Organic Search | 90.2K |
| Paid Search | 4.2K |
HoneyBook’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 0.9s (Excellent)
Cumulative Layout Shift (CLS): 0 (Excellent)
Interaction to Next Paint (INP): 83ms (Excellent)
Source: PageSpeed Insights
Mobile Friendliness: Moderate
#1 LeadSquared isn’t just fast, it’s blazing fast! With an LCP of 0.9 seconds, pages load almost instantly, keeping users engaged and search engines happy.
#2 A flawless CLS score of 0? That’s rare. No unexpected shifts, no frustrating jumps, just a perfectly stable browsing experience.
Here’s How You Can Steal HoneyBook’s SEO Playbook
#1 They Own Their Brand
Search “HoneyBook,” and guess who’s at the top? No surprises here. Owning branded search terms is like claiming your own front door. It ensures competitors don’t swoop in, and it keeps brand-loyal users engaged.
If you’re serious about SEO, securing your branded keywords isn’t optional—it’s mandatory.
#2 They Make Navigation Effortless
Ever searched for “HoneyBook login”? Thousands do. And HoneyBook makes sure they land exactly where they need to, without detours. Prioritizing login and navigational searches eliminates friction, improves user experience, and increases retention.
Because let’s be honest, if logging in is a hassle, users won’t think twice before switching to a competitor.
#3 They Speak the Language of Their Customers
People don’t just search for businesses, they search for solutions. HoneyBook’s pages rank for terms like “small business management software” and “mission statement generator” because they align with what users are already looking for.
The takeaway? Optimize for user intent, not just keywords. Speak their language, and they’ll find you.
#4 They Turn Blog Content Into an SEO Magnet
A blog isn’t just for thought leadership, it’s an SEO powerhouse. HoneyBook’s articles, like “How to Properly Credit Photos on Instagram,” rank for highly searched terms, proving that informative content can drive serious traffic.
Implementing a programmatic SEO approach, as demonstrated by various SaaS companies, can further amplify your content’s reach and lead generation.
The trick? Create valuable, actionable content that people actually search for, not just what you want to write about.
#5 They Think Beyond Borders
While the U.S. remains HoneyBook’s biggest market, traffic from Canada, India, and Israel is growing. A global presence is a result of smart, localized SEO strategies.
Exploring diverse growth strategies can be instrumental in tapping into emerging markets and expanding your global footprint.
If expansion is on your radar, optimizing for international audiences should be, too.
Before We Go
HoneyBook has an expert-driven content approach that keeps customers coming back.
From capturing branded searches to ranking for high-intent and informational queries, they’ve built a search presence that drives results.
If you’re looking to grow your organic presence, take a page from HoneyBook’s playbook; be intentional, be visible, and make every visit worthwhile.
If you’re looking to own your niche, rank for competitive keywords, and turn visitors into customers, let’s work together to make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
