Homebase generates 422K organic visits monthly.
Here’s how they make it happen.
A Domain Rating (DR) of 78 and 352K backlinks from 3.6K domains reflect strong SEO authority. Their homepage alone pulls in 258K visits monthly, ranking #1 for “homebase.”
Informational pages, like “Is Overtime Taxed More,” also rank #1 and attract over 4K visits. Such tactics of providing valuable content leads to organic traffic for Homebase.
Let’s explore how Homebase’s strategy can help you with your own SEO game.
Homebase SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 422K |
| Domain Rating (DR) | 78 |
| Backlinks | 352K |
How Homebase Captures Traffic: Breaking Down the Sources
#1 Branded searches: 301.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 120.7K visits (Capturing users before they know the brand)
#3 Informational searches: 304.5K visits (Users seeking knowledge and insights)
#4 Navigational searches: 297.9K visits (Users looking for a specific website or page)
#5 Commercial searches: 231.2K visits (Users researching before making a purchase)
You might like to read this as well: Paylocity SEO: How They Get 1.5M Organic Monthly Visits
Traffic MVPs: Top Pages Driving Homebase’s Success
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| Home | homebase | 1 | 258,707 |
| App | homebase app | 1 | 5,761 |
| Free Time Card Calculator | time card calculator | 1 | 5,296 |
| Time Clock | homebase time clock | 1 | 5,043 |
| Pricing | homebase | 1 | 4,324 |
| Blog – Best SMB HR Software | hr software for small business | 8 | 4,162 |
| Blog – Is Overtime Taxed More | is overtime taxed more | 1 | 4,117 |
| Careers | homebase jobs | 1 | 3,641 |
| Employee Scheduling | employee scheduling app | 1 | 3,587 |
| Payroll | homebase scheduling | 1 | 3,326 |
How Homebase Pulls in Traffic
#1 The homepage is the clear leader, ranking #1 for “homebase” and pulling in over 258K monthly visits. It’s a trusted entry point for users familiar with the brand.
#2 The time clock page captures valuable intent, ranking #1 for “homebase time clock” and attracting users searching for time management solutions.
#3 The free time card calculator draws in searchers looking for quick answers, securing the #1 spot for “time card calculator” and delivering steady traffic.
Homebase Wins with Search Intent
#1 High-intent searches convert, with the “pricing” page ranking #1 for “homebase” and guiding users actively considering a purchase.
#2 Informational content drives engagement, with the “best SMB HR software” blog post ranking for “hr software for small business” and offering helpful insights.
#3 Practical solutions attract clicks, as the “is overtime taxed more” blog post ranks #1 for “overtime taxes” and meets users’ immediate needs.
Homebase’s Global Reach: Where the Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| United States | 422.3K | 90.8% |
| Canada | 18.2K | 3.9% |
| India | 4K | 0.9% |
| Philippines | 3.5K | 0.7% |
| Australia | 2K | 0.4% |
Insights
#1 U.S. Dominance: The United States contributes over 90% of Homebase’s traffic, showing strong domestic market reliance.
#2 Limited International Reach: Canada and India are the next largest sources of traffic, but they make up less than 5% combined.
Homebase’s Backlink Profile: How They Build Authority
| Metric | Value |
| Total backlinks | 352K |
| Referring Domains | 3.6K |
| High-Authority Links | Links from Apple, Github, Google, Forbes |
Insights
#1 Strong Domain Diversity: Homebase has 3.6K referring domains, indicating a broad and varied backlink profile.
#2 Trusted by Industry Giants: High-authority links from Apple, Github, Google, and Forbes strengthen Homebase’s credibility and authority.
Traffic Breakdown
| Source | Value |
| Organic Search | 422K |
| Paid Search | 3.4K |
Paid Ad Keywords That Drive Conversion
Branded and Functional Focus: Bidding on terms like “homebase scheduling” and “homebase.com” reinforces brand identity and direct user intent.
Top Keywords Homebase Is Bidding On:
#1 “homebase scheduling”
#2 “free clock in clock out app”
#3 “time clock software”
#4 “employee time clock”
#5 “homebase.com”
#6 “best time clock”
#7 “time sheet template excel”
Insights
#1 Targeting Practical Needs: Keywords like “free clock in clock out app” and “time clock software” reflect a focus on core user pain points.
#2 Expanding Utility: “Time sheet template excel” shows Homebase’s strategy to attract users searching for practical, ready-to-use solutions.
#3 The combination of high-authority backlinks and strategic keyword targeting mirrors the success of other HR tech content strategies.
Homebase’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1.4s (Good)
Cumulative Layout Shift (CLS): 0.01 (Excellent)
Interaction to Next Paint (INP): 42ms (Excellent)
Source: PageSpeed Insights
Insights
#1 Fast and Stable Experience: A 1.4s LCP and 0.01 CLS reflect a quick and visually stable browsing experience, minimizing user frustration.
#2 Highly Responsive: An INP of 42ms indicates excellent responsiveness, ensuring smooth user interactions.
How You Can Steal Homebase’s Playbook
#1 Dominating Branded Searches
Homebase’s homepage ranks #1 for the keyword “homebase,” drawing in over 258K monthly visits. This dominance indicates a strong brand presence and effective optimization for branded terms.
Takeaway: Ensure your website is optimized for branded keywords to capture and retain traffic from users specifically searching for your brand.
#2 Capturing Informational Search Traffic
The blog post titled “Is Overtime Taxed More” ranks #1 for the query “is overtime taxed more,” attracting 4,117 monthly visits. This demonstrates Homebase’s ability to address common user questions effectively.
Takeaway: Create content that answers specific questions your target audience may have, positioning your site as a valuable resource.
#3 Leveraging High-Authority Backlinks
Homebase boasts 352K backlinks from 3.6K referring domains, including reputable sites like Apple, GitHub, Google, and Forbes. These high-authority links enhance their site’s credibility and search rankings.
Takeaway: Focus on acquiring backlinks from authoritative websites to boost your site’s trustworthiness and SEO performance.
#4 Prioritizing Technical SEO
With a Largest Contentful Paint (LCP) of 1.4s and an Interaction to Next Paint (INP) of 42ms, Homebase provides a fast and responsive user experience. These metrics contribute to higher user satisfaction and improved search rankings.
Takeaway: Optimize your site’s loading speed and interactivity to enhance user experience and meet search engine performance standards.
#5 Targeting High-Intent Keywords
Homebase strategically bids on keywords like “employee time clock” and “time clock software,” aligning their paid search efforts with user intent. This approach ensures they attract users ready to engage with their services.
Takeaway: Identify and target high-intent keywords in your paid search campaigns to attract users more likely to convert.
Final Thoughts: Why Homebase’s SEO Works
Homebase’s SEO achievements are a testament to their strategic approach, resulting in a 123% growth in non-branded traffic and 70K new monthly visits within a year.
By implementing similar tactics such as optimizing for branded searches, creating informative content, securing authoritative backlinks, enhancing technical performance, and targeting high-intent keywords; you can elevate your own SEO strategy.
Emulating Homebase’s methods can lead to significant improvements in your site’s visibility and user engagement.
Partner with us today to create an expert-driven strategy that delivers exceptional results for your business.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
