G2 isn’t just another review platform—it’s a search powerhouse that dominates the software research funnel.
From informational queries like “discrete vs continuous data” to commercial and transactional searches such as “Pipedrive CRM cost,” G2 captures users at every stage of the buying journey.
But what’s fueling this dominance? A massive backlink profile, an industry-leading DR of 91, and a rock-solid keyword strategy.
Let’s break it all down and see what makes G2 a leader in SEO-driven growth—and what you can learn from it.
G2’s SEO Snapshot
| Organic Traffic (Monthly) | 889K |
| Domain Rating (DR) | 91 |
| Backlinks | 65,672,046 |
G2 Ranks for Every Search Intent.
Unlike many review platforms that rely solely on branded searches, G2 dominates the entire search funnel.
They attract users at different stages—from awareness to conversion.
#1 Branded searches: 648.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 240.2K visits (Capturing users before they know the brand)
#3 Informational searches: 731.3K visits (Users seeking knowledge and insights)
#4 Navigational searches: 350.4K visits (Users looking for a specific website or page)
#5 Commercial searches: 733.9K visits (Users researching before making a purchase)
You might like to read this as well: CallRail SEO Analysis: How They Get 50K+ Organic Monthly Visits
Top Pages Driving Traffic
| Page | Keyword | Position | Monthly Traffic |
| https://www.g2.com/ | g2 | #1 | 19,843 |
| https://www.g2.com/articles/discrete-vs-continuous-data | continuous vs discrete, discrete vs continuous, continuous data | #1 | 19,381 |
| https://www.g2.com/products/pipedrive/pricing | pipedrive crm cost | #3 | 6357 |
| https://www.g2.com/products/affirm/competitors/alternatives | apps like affirm | #1 | 5353 |
| https://www.g2.com/products/the-search-monitor/competitors/alternatives | the search monitor competitors | #1 | 4660 |
| https://www.g2.com/products/akool/reviews | akool | #5 | 4371 |
| https://www.g2.com/products/play-ht/reviews | playht | #8 | 4288 |
| https://www.g2.com/articles/free-drawing-software | free drawing software, drawing programs, best free drawing software | #8 | 3827 |
| https://www.g2.com/products/instasupersave/reviews?qs=pros-and-cons | instasupersave | #3 | 3677 |
| https://www.g2.com/products/brandverity/competitors/alternatives | brandverityalternative | #1 | 3629 |
#1 Comparison and alternative pages (e.g., “Affirm alternatives”) rank well, showcasing G2’s strength in competitive research.
#2 Informational content like “Discrete vs Continuous Data” drives high traffic, reinforcing G2’s value beyond just reviews.
#3 Pricing-related pages (e.g., Pipedrive CRM cost) capture high-intent users looking for software pricing details.
G2 Ranks For High-Intent, and Comparison Based Keywords
#1 Comparison keywords like “apps like Affirm” and “The Search Monitor competitors” drive high-intent traffic from users evaluating alternatives.
#2 Pricing-related queries such as “Pipedrive CRM cost” position G2 as a go-to source for software pricing insights.
#3 Informational content like “Discrete vs Continuous Data” attracts a large audience by ranking for educational and research-based queries.
Global Traffic Domination
G2 is not just an American platform—it’s a global force.
Top Traffic Sources:
#1 US: 542.6K visits/month (61% of total)
#2 India: 85.4K visits/month (9.6%)
#3 UK: 49.2K visits/month (5.5%)
#4 Canada: 38.8K visits/month (4.4%)
#5 Australia: 21.4K visits/month (2.4%)
G2’s Backlink Profile
| Metric | Value |
| Total backlinks | 65,719,831 |
| Referring Domains | 44.1K |
| High-Authority Links | Links from Google, Ahref and WordPress |
#1 With 65.7M backlinks and 49.8K referring domains, G2’s strong link profile is reinforced by high-authority sites like Ahrefs and Google.
#2 Ongoing link-building (+2.7K growth) presents an opportunity to secure even more authoritative backlinks for higher rankings.
Traffic Breakdown
| Source | Value |
| Organic Search | 578K |
| Paid Search | 1 |
G2’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP):1.9s (Good)
Cumulative Layout Shift (CLS): 0.07(Good)
Interaction to Next Paint (INP): 136ms (Good)
Source: PageSpeed Insights
- Mobile Friendliness: Very Good
#1 G2’s Core Web Vitals are top-notch, ensuring a lightning-fast and seamless user experience.
#2 With an LCP of 1.9s, pages load quickly—keeping bounce rates low and engagement high.
#3 A minimal CLS of 0.07 means no annoying page shifts, making navigation smooth.
Here’s How You Can Steal G2’s SEO Playbook:
#1 Own the Entire Software Research Funnel
G2 doesn’t just rank for reviews—it captures users at every stage, from awareness (“Discrete vs Continuous Data”) to consideration (“Best Pipedrive Alternatives”) and purchase (“Pipedrive CRM cost”), ensuring they remain a go-to resource throughout the buyer’s journey.
#2 Leverage Comparison & Pricing Pages for High-Intent Traffic
Users actively searching for “apps like Affirm” or “The Search Monitor competitors” are deep in the decision-making process, and G2 ranks where buyers are ready to convert.
#3 Prioritize Informational Content to Drive Awareness & Authority
G2 dominates search results with educational articles like “Discrete vs Continuous Data”, proving that high-value content attracts massive organic traffic and backlinks.
#4 Build a Powerful Backlink Profile for SEO Strength
With 65.7M backlinks and 49.8K referring domains, G2’s authority comes from strategic link-building, reinforcing its credibility in the software space.
#5 Maintain Strong Technical SEO for a Flawless User Experience
With an LCP of 1.9s, CLS of 0.07, and INP of 136ms, G2’s lightning-fast site ensures users stay engaged, boosting search rankings and conversions.
By mastering these strategies, G2 has built an SEO moat that keeps it ahead of competitors—making it the first stop for software buyers worldwide.
Before We Go
G2’s SEO success is the result of a strategic approach that captures users at every stage of their journey. Through targeted keyword strategies, high-quality backlinks, and strong technical performance, G2 maintains its leadership in the software review space.
At Concurate, we assist businesses in building expert-driven SEO strategies that drive long-term success. Our focus is on creating content that not only attracts traffic but also converts leads.
Looking to improve your SEO and stay ahead in search rankings? Let’s collaborate.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
