The buyer’s journey does not end as soon as the buyer makes a purchase.
Instead, it continues until the buyer opens the product, uses it, gives feedback, and either recommends or criticizes it.
Every experience a buyer has with your product or service is part of their journey.
As a seller, it’s your job to ensure that every step of their experience is pleasant.
Has it ever happened to you, that you found it really difficult to remove packaging from a product?
Any product, it could be a toothbrush, a trimmer, a printer cartridge etc.
Did it feel unpleasant?
Well, it happened to me.
And it definitely feels unpleasant!
Look at the video below:
I recently bought a Phillips trimmer and found it difficult to open with my bare hands.
I could’ve used scissors, but it was frustrating nonetheless.
Although this didn’t stop me from buying the product, if a company offered easy-to-remove packaging, I’d likely switch to it.
The Bigger Idea | Buyer’s Journey
While the unpleasant packaging example might seem trivial, focusing on the buyer’s journey can help new players outsmart their competitors, grab more market share, and delight their customers.
Here are a few examples of businesses delighting their buyers:
Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!
Virtual Debit card by Singtel Dash | Buyer’s Delight
Singtel Dash is a popular Mobile Wallet in Singapore. Singtel is a big telecom service provider with great market share.
What do you guys think is the biggest pain-point for any buyer to use their Debit/Credit cards?
It’s the FEAR OF THEFT.
Singtel’s ingenious idea of providing a virtual visa account beautifully addresses this pain-point in the buyer’s journey.
The Virtual Visa account allows you to keep a limited amount of money (e.g., $100), which you can use like a regular debit card.
If the card is hacked, the thief can’t steal more than the limit set.
Isn’t this brilliant?
Singtel Dash offers tons of other interesting features, all of them well in accordance to buyer’s journey.
#ILoveIt: My favorite feature is using this virtual card for contactless payments. I can pay for my train ticket, shop at local stores, and even pay taxi fares, all without needing to remember another password.
Since Singtel Dash works with face recognition, I don’t need to worry about remembering a password.
It’s always with me 24/7, and that’s incredibly convenient.
Women Denims by Express | Delight for Buyer
From personal experience, I found that only one brand of denim, Express, provides pockets that fit my phone.
With the other brands, my phone falls out when I sit.
This simple focus on buyer needs has made Express my go-to choice for denims.
Their fit, material, and style are perfect, but their online store isn’t accessible outside the USA. I hope they expand soon.
Spark Camera Mobile App for Vloggers | A Vlogger’s Delight
How often do you pay for a mobile app? Most of the time, apps like Facebook, WhatsApp, and Gmail are free.
But when you pay for an app, it’s because you need something unique that free apps don’t offer.
Spark Camera, a video editing app, is one such example.
As a vlogger, I can confidently say that Spark Camera has revolutionized my vlogging experience.
The app’s intuitive user interface and smooth user experience cover all concerns related to the buyer’s journey.
Spark Camera app covers each and every concern mentioned in the usage stage of the buyer’s journey.
Look at the testimonial from one of the app users. The testimonial says it all.
If you’ve read through this, I’m sure you want to increase your sales.
Here’s another post to help you understand the Buyer’s Journey better.
At Concurate, we help businesses create strategic, high-impact content that drives results. Whether it’s sales enablement, buyer psychology, or conversion-driven storytelling, we ensure your content connects with the right audience.
If your organization needs a content marketing strategy that delivers real business results, let’s connect over a short call. Block our calendar today.
