Factorial pulls in 107K organic visits a month; without spending a dollar on paid search.
Their secret? State-specific wage pages, high-intent keyword targeting, and value-packed HR content.
Over 105K visits come from non-branded and informational searches, proving their content strategy works far beyond brand awareness.
Here’s EXACTLY how they’re doing it and how you can use the same playbook to boost your traffic.
Factorial SEO Snapshot: The Numbers That Matter
| Organic Traffic (Monthly) | 107K |
| Domain Rating (DR) | 75 |
| Backlinks | 12.6M |
How Factorial Captures Traffic: A Source Breakdown
| Traffic Source | Monthly Visits | Description |
|---|---|---|
| Branded searches | 1.6K | Users already familiar with the brand |
| Non-branded searches | 105.4K | Capturing users before they know the brand |
| Informational searches | 105.6K | Users seeking knowledge and insights |
| Navigational searches | 751 | Users looking for a specific website or page |
| Commercial searches | 6.4K | Users researching before making a purchase |
Key Takeaway: Factorial’s dominance in non-branded and informational searches highlights their strength in reaching new audiences and providing valuable insights.
You might like to read this as well: Jibble Tech SEO: How They Get 50K+ Organic Monthly Visits
Traffic MVPs: Top Pages Driving Factorial’s Success
| Page | Keyword | Position | Monthly Traffic |
| /blog/texas-minimum-wage/ | minimum wage in texas 2024 | 2 | 8,021 |
| /blog/massachusetts-minimum-wage/ | massachusetts minimum wage | 1 | 6,538 |
| Homepage | best hr software | 7 | 5,372 |
| /blog/performance-review-phrases/ | employee evaluation | 4 | 5,005 |
| /blog/florida-minimum-wage/ | florida minimum wage 2024 | 15 | 3,716 |
| /blog/missouri-minimum-wage/ | missouri minimum wage 2024 | 6 | 3,551 |
| /blog/example-of-performance-goals-at-work/ | work goals | 5 | 3,004 |
| /blog/california-warn-act/ | warn notice california | 6 | 2,355 |
| /blog/minimum-wage-in-michigan/ | michigan minimum wage 2024 | 6 | 1,872 |
| /blog/hawaii-minimum-wage/ | hawaii minimum wage 2024 | 5 | 1,865 |
Factorial’s Traffic Powerhouses: Why These Pages Work
#1 State-specific wage pages are driving major traffic, with the Texas and Massachusetts minimum wage pages securing top spots.
#2 The homepage serves as a core entry point, ranking for high-volume terms like “best HR software.” This success with high-intent HR queries reflects the deeper motivation behind why users seek their product.
#3 Performance-related content delivers, with the “Performance Review Phrases” post attracting consistent interest.
Factorial Wins with Search Intent
#1 Wage-focused searches bring in steady traffic, as users seek up-to-date details on state-specific minimum wages.
#2 High-intent HR queries work well, with the homepage ranking for “best HR software” and similar competitive terms.
#3 Educational content pays off, with posts like “Example of Performance Goals at Work” capturing users seeking actionable advice. Their strategic use of educational content reflects how SaaS companies can enhance engagement through innovative AI-driven strategies.
Factorial’s Global Reach: Where the Traffic Comes From
| Country | Monthly Visits | % of Total Traffic |
| United States | 107.1K | 65.9% |
| Spain | 16.8K | 10.3% |
| India | 11K | 6.8% |
| Philippines | 5.6K | 3.4% |
| Canada | 3.1K | 1.9% |
Insights
#1 The United States dominates traffic, contributing nearly two-thirds of all visits.
#2 Factorial is expanding its reach, with growing traction in Spain and India.
Traffic Breakdown
| Source | Value |
| Organic Search | 107K |
| Paid Search | 0 |
Factorial’s Technical Health
Core Web Vitals (Desktop):
Largest Contentful Paint (LCP): 1s (Good)
Cumulative Layout Shift (CLS): 0 (Perfect)
Interaction to Next Paint (INP): 42ms (Excellent)
Source: PageSpeed Insights
Insights
#1 Fast loading times with a 1-second LCP ensure a smooth user experience.
#2 A perfect CLS score of 0 means pages stay visually stable, reducing user frustration
How You Can Steal Factorial’s SEO Playbook
1. Mastering State-Specific Content
Factorial’s pages on state-specific minimum wages, such as those for Texas and Massachusetts, rank highly and attract substantial traffic. For instance, their Texas minimum wage page ranks second for “minimum wage in Texas 2024,” drawing 8,021 monthly visits.
Takeaway: Develop localized content that addresses specific regional queries to capture targeted traffic.
2. Ranking for High-Intent Keywords
Their homepage ranks seventh for competitive terms like “best HR software,” bringing in 5,372 monthly visitors.
Takeaway: Target high-intent keywords relevant to your core offerings to attract users ready to convert.
3. Leveraging Educational Resources
Content like “Performance Review Phrases” ranks fourth for “employee evaluation,” attracting 5,005 monthly visits.
Takeaway: Create educational materials that provide value and establish authority in your industry.
4. Optimizing for Informational Searches
Their blog post on “Example of Performance Goals at Work” ranks fifth for “work goals,” drawing 3,004 monthly visits.
Takeaway: Address common informational queries to engage users at different stages of the buyer’s journey.
5. Ensuring Technical Excellence
Factorial’s website boasts a Largest Contentful Paint (LCP) of 1 second and a perfect Cumulative Layout Shift (CLS) score of 0, ensuring a smooth user experience.
Takeaway: Prioritize technical SEO aspects like site speed and stability to enhance user satisfaction and search rankings.
Let’s Build Your Winning SEO Strategy
Factorial’s SEO success comes from strategic keyword targeting, valuable content, and strong technical performance.
Their homepage ranks #7 for “best HR software” (5,372 monthly visits), while state-specific pages like Texas minimum wage (ranked #2) attract 8,021 visits.
Educational content, like “Performance Review Phrases” (ranked #4), reinforces their authority and drives traffic.
Focus on user intent, high-value content, and technical strength to replicate this success. Need help from professionals for an expert-driven content approach specific to your brand? Let’s partner up.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
