| TL, DR: The wellness tech market is crowded and fast moving. This list breaks down the agencies that actually know how to simplify complex products, build credibility and generate demand where it matters most. |
A few weeks ago, we sat with a wellness tech founder who said something I’ve heard far too often. His product worked beautifully, early users loved it, but growth felt completely out of reach.
Not because the solution lacked value, but because no one could find it. App stores were dominated by legacy names. Search results favoured brands with years of content behind them. Even paid channels felt crowded.
That is the real challenge for most emerging wellness tech companies today. You are not just competing with feature-rich apps. You are competing with familiarity, habit, and visibility. Buyers rarely scroll beyond the top results. They pick what appears first, not what is necessarily better.
Breaking through requires marketing that builds trust before recognition and creates momentum before scale. It demands clarity, credible storytelling, and a strategy built for long decision cycles.
That is why choosing the right agency matters. That’s why we listed 12 agencies that can help move a wellness tech brand in front of the right audience.
Top 12 Digital Marketing Agencies for Wellness Tech Companies
The wellness tech space moves fast. New apps launch every month, wearables get smarter, and user expectations shift almost overnight. In the middle of that pace, a few agencies have managed to stand out by shaping how wellness brands communicate, grow, and build loyal communities.
These teams understand behavior change, storytelling, compliance, and the emotional depth behind wellness decisions.
Below is a curated lineup of agencies whose work consistently reflects that blend of strategy and sensitivity required for wellness tech platforms.
- Concurate
- Hawk Health Digital
- Wellness Pro Media Solutions
- FINN Partners
- Helen + Gertrude
- Union
- inBeat Agency
- Communications Strategy Group
- VELOX Media
- Mavericks Marketing
- New Found Marketing
- Click Consult
Let’s explore each one by one.
1. Concurate
As a boutique content marketing agency, Concurate is loved by the clients it serves. Because we work with a limited number of clients, we are often told that we feel more like an extension of their own team.
You see, we understand each niche is unique and has its own nuances. That’s why when working with a client, we begin with understanding what your product does, the pain points your customers often have, and how decisions are made in your niche.
Once we have that picture, we begin shaping a content strategy attuned to what works best for your domain.
For wellness tech platforms, one of the approaches we would take is creating listicles around the category keywords for your product.
For instance, if your platform offers an application that uses AI to help patients with mental health, we would start with writing listicles across the following categories:
- Best ai therapy apps
- Best therapy apps for depression
- Online therapy apps
The idea is to gain visibility as an option when a user searches for any of these variations across search engines or generative surfaces like ChatGPT, Perplexity, or Gemini. We try to build topical authority with supporting blogs, checklists, ebooks, and videos.
As an inbound-first agency, we believe a multi-channel strategy works really well for such domains. So you might find us creating YouTube videos in parallel with blogs as we increase recall value for your brand.
Source – Concurate
We also spend time studying how your competitors show up online and where the gaps are. From comparison pages to high-intent landing pages to content that appears in tools like ChatGPT or Perplexity, everything is designed to help your brand show up in the exact places your audience is searching.
What you get with Concurate is simple. A team that thinks for you, builds with you, and cares about the quality of demand you attract. If you want marketing that genuinely reflects the depth of your wellness tech product, Concurate is built for that. Book time on our calendar today so we can develop a plan for your SaaS success together.
Notable Clients
Inspire IP, Triangle IP, Datacipher, Athena Security, and many more.
Pricing
Our partnerships typically range from USD 5,000 to USD 7,500 per month, with project work starting at USD 3,500.
2. Hawk Health Digital
Hawk Health Digital focuses on helping health-focused brands strengthen their digital presence through a mix of SEO, content creation, social media management, local search work, paid advertising, and ongoing reporting.
Their approach leans toward making medical and wellness communication easier to understand, and most of their work revolves around building consistent visibility through search, blogs, and foundational web improvements.
Source – Hawk Health Digital
They also offer support with Google and Meta Ads, CRO testing, lead magnets, automated email sequences, and analytics dashboards. The structure of their services is packaged into tiered programs that gradually expand from basic online visibility to more advanced campaign management and long-form content.
Notable Clients
Indiana Advisory, AtOne, Konnect Learning
Pricing
Packages start at $2,500 per month and go up to $7,500 per month depending on complexity.
3. Wellness Pro Media Solutions
Wellness Pro Media Solutions works across multiple wellness categories and focuses on helping brands reach health professionals and consumer audiences through research-backed marketing.
Their work spans marketing strategy, search and paid media, email campaigns, and content-led programs, along with research and opportunity assessments that guide positioning.
Source – Wellness Pro Media Solutions
They also support website and landing page development, lead generation initiatives, video promotion, influencer partnerships, and A/B testing.
Their experience covers fitness, beauty, chiropractic, massage therapy, physical therapy, dietetics, and related wellness sectors, giving them a wide understanding of audience behavior inside this industry.
Notable Clients
Elite Beauty Society, Insure Fitness Group, and other brands in health and wellness categories.
Pricing
Pricing is shared during consultation calls and varies based on the selected mix of strategy, research, and campaign services.
4. FINN Partners
FINN Partners works across a wide range of sectors, including health, wellness, consumer lifestyle, and technology. Their digital marketing work covers research, SEO, paid media, content creation, social programs, and website development.
Their teams build multichannel campaigns shaped by audience insights and competitive analysis, which helps brands communicate more clearly in categories where accuracy and trust matter.
Source – FINN Partners
They also handle creative production, influencer outreach, brand strategy, and integrated digital advertising. Because their approach relies heavily on research and segmentation, they tend to support companies that operate in complex markets or need consistent messaging across multiple regions and platforms.
Notable Clients
BlueCross BlueShield, Hawaii State Department of Health, Tru Earth, Bridgestone, and Jack Daniel’s.
Pricing
Pricing is not publicly listed and is shared after discussing the project scope.
5. Helen + Gertrude
Helen + Gertrude operates as both a creative and media agency, working with brands in categories such as health, wellness, and consumer lifestyle.
Their services span brand strategy, content development, web and UX design, media planning, production, and measurement. Their projects often involve coordinating creative work with paid campaigns and digital assets across multiple channels.
Source – Helen + Gertrude
They handle content creation, social campaigns, digital media buying, and website-related work, supported by an in-house studio and data team.
The agency’s portfolio includes assignments in women’s health, diagnostics, nutrition, and other wellness-adjacent industries, reflecting a mix of creative and digital execution requirements.
Notable Clients
Hologic, GeneDx, Acadia Pharmaceuticals, Healthy Living, Trividia Health, CooperVision, and others.
Pricing
Pricing is not publicly disclosed and is provided during consultation.
6. Union
Union is an integrated marketing agency that works across digital strategy, creative, and multi-channel execution. Their offerings include SEO, content planning, PPC, paid social, display campaigns, email marketing, and audience engagement programs.
Most of their projects begin with defining business goals and then building channel strategies that align with those objectives.
Source – Union
Their teams also produce digital assets, social content, and search-optimized materials while handling research, insight development, and campaign management. Union has experience working across public health, healthcare insurance, wellness-adjacent sectors, and other regulated or education-driven industries.
Notable Clients
Cigna Global Health Insurance, Zero Waste Scotland, Aberdeen University, and Simon Howie.
Pricing
Pricing is customized and shared after reviewing project requirements.
7. inBeat Agency
inBeat is a marketing agency that focuses heavily on influencer programs, content creation, and social-led campaigns. They have experience working with brands across healthcare, wellness, consumer goods, and mobile applications.
Their services include influencer sourcing, UGC production, paid social support, creative testing, and campaign management, along with assistance in navigating marketing regulations for medical and wellness categories. Their projects typically center around short-form content, social engagement initiatives, and digital campaigns built around creator-driven assets.
Source – inBeat
The agency manages influencer collaborations, social content pipelines, paid amplification, and performance tracking, aiming to support brands that rely on visual storytelling and audience engagement. They also conduct research and compliance reviews for regulated sectors and coordinate integrated campaigns that combine creative production with targeted outreach.
Notable Clients
Disney, Nestlé, New Balance, 7-Eleven, Bumble, Soylent, Nordstrom.
Pricing
Pricing is customized based on campaign size, creator volume, and content needs.
8. Communications Strategy Group
Communications Strategy Group caters to companies across wellness, fitness, nutrition, aging, mental health, and the workforce health domain.
Source – CSG
Their work spans PR programs, SEO, paid digital campaigns, email automation, content marketing, online reputation management, and brand communication. They also support clients with research, messaging development, video production, creative assets, and website-related projects.
Notable Clients
CorePower Yoga, So Delicious, Holiday Retirement.
Pricing
Pricing is customized and shared during the initial discussion.
9. VELOX Media
VELOX Media’s services include content strategy, technical SEO, conversion optimization, and paid media channels, to name a few.
Source – VELOX Media
In addition to search-focused execution, they support content planning, topic research, and creative asset development for brands across consumer, lifestyle, and wellness-related markets.
Their teams manage SEO programs, paid advertising, content production, and cross-channel strategy development, coordinating these elements through dashboards and structured reporting. The agency also offers strategic planning and guidance around audience insights, competitive trends, and digital channel alignment.
Notable Clients
Bio Effect, Aire Environmental, and others.
Pricing
Pricing is not publicly available and is shared after reviewing campaign requirements.
10. Mavericks Marketing
Mavericks Marketing works with brands in healthcare, wellness, and lifestyle sectors through a mix of marketing strategy, digital execution, content development, social media management, email automation, and web design.
Their projects typically involve building full-funnel programs that include campaign planning, channel coordination, and creative production. They also support brands with storytelling, graphic design, and website development for companies that require both strategic and visual assets.
Source – Mavericks Marketing
Their client base includes wellness start-ups and established health-focused businesses seeking structured marketing operations.
Notable Clients
Modern MINT, mental health app brands, and ZupMed.
Pricing
Pricing is not publicly listed and is provided after an introductory consultation.
11. New Found Marketing
Newfound Marketing provides a range of digital marketing services for businesses across health, wellness, and related service sectors.
Their work includes website design, booking-flow improvements, content production, online reputation management, and campaign setup for product or service launches. They also support clients with account management structures that centralize reporting, communication, and ongoing digital execution.
Source – New Found Marketing
The agency manages Google Ads, social campaigns, email programs, SEO initiatives, and local search work, along with web design and development for companies that need updated digital infrastructure. Their portfolio includes wellness clinics, fitness organizations, respiratory care providers, mental health practices, and community-focused wellness businesses.
Notable Clients
YMCA of Newfoundland and Labrador, Shorewell, My Strength Society, Breathe Well Respiratory Clinic, Avalon Dental.
Pricing
Pricing varies by service mix and is provided during a consultation.
12. Click Consult
Click Consult provides digital marketing services for healthcare and wellness brands, including SEO, paid media, content development, digital PR, social media, and analytics. Their work often incorporates compliance considerations, search-focused content, and reporting frameworks aligned with regulated categories.
Source – Click Consult
In addition to digital execution, the agency handles content production across formats such as blogs, social assets, and digital PR materials, along with technical SEO work and data analysis.
Notable Clients
LloydsPharmacy Online Doctor, Dentek, Age UK, Sanofi, St John Ambulance, The Vegan Kind, and Direct Cosmetics.
Pricing
Pricing is not publicly listed and is shared after an initial consultation.
Methodology: How We Selected These Agencies
We kept the selection process simple and focused on what truly matters to wellness tech brands. Here are factors we considered before making a selection:
1. Real work in wellness: We chose agencies that have actually handled projects in health, wellness, fitness, or related categories.
2. Offers services that wellness brands commonly need: SEO, content, paid ads, social media, and website work were the baseline. If an agency didn’t offer these, it didn’t make the list.
3. Visible proof of results: We reviewed case studies, client rosters, and examples of campaigns to ensure the agency has done this type of work before.
4. Ability to support growth: We filtered for agencies that can help a brand scale, not just manage individual tasks.
These simple checks helped us narrow the list to the most relevant partners for wellness tech companies. But there are a dozen options. How do you choose the right agency for your brand?
How to Choose the Right Agency For Your Wellness Tech Brand?
Selecting the right partner becomes much easier when you focus on the fundamentals that actually influence results.
1. Look for real work in wellness or adjacent regulated categories: Experience in health, wellness, fitness, or digital health signals they understand the sensitivities of the space.
2. Check if they can handle decision stage content: You need an agency that knows how to create comparison pages, landing pages, and narratives that support actual buying decisions.
3. Review how they approach SEO and AI visibility together: Modern research happens across Google and AI tools, so both must be part of their strategy.
4. Evaluate their depth in messaging and positioning: Good execution relies on clarity in how your product is framed, not just how it is promoted.
5. Understand how they handle distribution: Content only works when it reaches the right people, so look for a clear plan to push it across channels.
A strong agency should help you move from awareness to qualified demand. That’s where agencies like Concurate can help.
Why Concurate Is the Partner Wellness Tech Companies Trust to Grow
At Concurate, we regularly work with B2B and SaaS teams that want more than surface-level marketing. They want content that moves buyers into converting. With messaging that clicks with their audience. They want a partner who understands how wellness tech brands earn trust in a market where every promise matters.
Our work with companies in healthcare and wellness adjacent spaces has reinforced one thing. When content reflects how buyers think, feel, and evaluate choices, the entire funnel becomes lighter. Conversations accelerate. Sales cycles shorten. Prospects finally understand why you are the right choice for their needs. This is the foundation of our approach at Concurate, where complex ideas are simplified without losing meaning or intent.
We have highlighted some really capable agencies in this piece, but if you are looking for a team that cares deeply about your narrative, understands long decision cycles, and builds content that converts, Concurate stands out as the best option for a reason.
If you want to see what approach we would use for your wellness brand, reach out to us here. We will walk you through a strategy that can help build customer trust and drive action.
hbspt.forms.create({ portalId: “6897012”, formId: “3bff4b28-825c-4422-806c-ee65993ef7a0”, region: “na1” });Frequently Asked Questions
1. What makes digital marketing different for wellness tech companies?
Wellness tech blends health, behaviour, and technology, so marketing must educate clearly while building trust. Buyers need simple explanations, credible proof, and user-friendly messaging. This creates a stronger need for content that teaches, reassures, and highlights real outcomes instead of just promoting features.
2. How do wellness tech companies build trust?
Trust grows through clarity and transparency. Clear explanations, real outcomes, expert insights, and consistent messaging can help reduce uncertainty. When buyers understand how the product works and see proof that it delivers results, they feel confident investing in it.
3. Which marketing channels work best for wellness audiences?
Search, social media, email, and video platforms typically perform well. Wellness buyers research deeply, so educational content on Google, YouTube, Instagram, and LinkedIn helps them discover solutions and understand how a product fits into their routine or goals.
4. How important is content quality in wellness tech?
Content quality is essential because buyers need clarity before commitment. Wellness tech often feels complex, so simple explanations, visuals and user stories help make it easier to understand. Strong content reduces hesitation and improves conversions.
